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Have you ever felt the sting of an algorithm update tanking your website's ranking overnight? I'm Ed Dawson, and in episode 99 of "SEO is Not That Hard," I'm dissecting the art of diversification in the SEO world. Drawing from my 20-plus years in the trenches of SEO development and affiliate marketing, I share insights on why it's critical to spread your digital risk across various income streams and traffic sources. We're peering beyond the allure of betting it all on one big idea, exploring how the success stories we often hear can eclipse countless silent failures. Join me for a candid look at why diversification isn't just a strategy—it's a survival tool for anyone living off their websites, especially post-March core update.

Strap in as I reflect on my own serendipitous journey with broadband.co.uk and how luck, combined with strategic positioning, played a pivotal role in its success. The episode navigates through the complexities of SEO and affiliate marketing, providing actionable tips on how to mitigate risks and why learning from missteps is as valuable as celebrating triumphs. Whether you're a solo entrepreneur or part of a small team, this conversation is designed to arm you with the wisdom to protect and grow your online presence against the unpredictable tides of algorithm changes. So, if you're curious about how to play the long game in the digital realm, tune in and equip yourself with the knowledge to thrive.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever felt like your web pages are locked in a battle royale for Google's attention? That's keyword cannibalization, and it's eating up your SEO efforts! This episode is your guide through the murky waters of self-competing content, providing a deep dive into how multiple pages targeting the same keyword can trip up search engines and dilute your rankings. We untangle the web of similar but distinct search intents, like the fine line separating 'BT Broadband Deals' from 'BT Broadband Reviews', and illustrate why it's crucial for your website's architecture to strategically align with unique user intents for each page.

Roll up your sleeves as we map out a practical strategy to hunt down and tackle keyword cannibalization head-on. Using a mix of keyword clustering techniques and insights from Google Search Console, we'll show you how to spot where your content is clashing and cannibalizing its own performance. But fear not, we don't stop at diagnosis. This discussion is packed with actionable solutions, from consolidating competing pages to employing canonical tags and creating content that truly resonates with what your audience is searching for. By the time you're through with this episode, you'll be ready to enhance your SEO game and ensure your site's content feasts on search rankings, rather than itself.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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SEO Glossary : https://keywordspeopleuse.com/seo/glossary
SEO Guide to Links: https://keywordspeopleuse.com/seo/guides/links

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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What is Cloaking? Why do some people do it? How does it work? Why do I not recommend doing it?

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Link To Google Patent that mentions Information Gain:  https://patents.google.com/patent/US11354342B2/en

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Google Search Essentials (formerly Webmaster Guidelines) : https://developers.google.com/search/docs/essentials

Google Quality Rater Guidelines : https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever find yourself pondering how to skyrocket your website's SEO through smart content strategy? I'm Ed Dawson, and in this latest discussion, I'm peeling back the layers on the art of keyword clustering—a game-changer for anyone eager to amp up their online presence. As the brains behind KeywordsPeopleUse.com, I've harnessed over two decades of experience to help you siphon through the noise and pinpoint the burning questions your target audience is relentlessly searching for. We're talking jigsaw puzzles to JavaScript, and everything in between!

Prepare to have the curtain lifted on a revolutionary approach to content organization that could see your page rankings soar. I'll walk you through the ins and outs of grouping user-generated questions into SEO gold, using real-world examples to illustrate how to cater to your reader's curiosity. By aligning your content with Google's understanding of related queries, you're not just ticking boxes for a search algorithm—you're crafting an engaging narrative that resonates with flesh-and-blood users. So grab a notepad and settle in; we're about to transform the way you think about SEO.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Unlock the secrets of authentic SEO success as we navigate the murky waters of backlink acquisition. In the realm of search engine optimization, the line between ethical link building and the frowned-upon practice of buying backlinks is razor-thin. This episode sheds light on the crucial distinctions, highlighting why Google places such high value on natural, merit-based linking and how deviating from this can land your website in hot water. You'll gain insights into the algorithm's underpinnings and understand precisely why the search giant penalizes those who try to game the system.

As we expose the red flags of dubious link promises and dissect the implications of black hat tactics, I also weave in a personal tale illustrating the profound impact of digital PR and organic engagement. The journey of converting social media interactions into natural backlinks serves as a testament to the power of genuine relationships in the digital sphere. Prepare to arm yourself with the knowledge to bolster your web presence ethically, tapping into sustainable strategies that align with Google's vision of quality and relevance. No shortcuts, no quick fixes—just solid, actionable guidance for climbing the SEO ladder the right way.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Embark on a journey through the SEO landscape with me, Ed Dawson, where I peel back the layers of keyword clustering's evolution and reveal the game-changing approach we've adopted at KeywordsPeopleUse.com. Say goodbye to the misleading shortcuts of AI-based clustering, as we explore the detailed world of SERP clustering, where actual Google-recognized clusters come to light. This meticulous process might take longer, but the results are well worth your patience. Understanding the mechanics behind the scenes can significantly enhance your search engine results, and I'm here to guide you through why it's a game-changer for your online strategy.

We also tackle the fascinating 'labor illusion' and its role in SEO. I'll share how transparency about our SERP clustering method not only educates but also adds perceived value to our work, even extending the wait time for results. A case study from BroadbandUK serves as a practical example of this phenomenon and how patience can result in greater user satisfaction and outcomes. If you're ready to invest in a more intelligent approach to SEO that delivers a richer harvest, let's uncover together the profound impact that understanding and patience can have on your digital presence.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Saddle up for a journey through the SEO wilds post-Google's March 2024 core update with me, Ed Dawson, at the helm. I’m peeling back the curtain on how to navigate the ever-changing landscape of search engine optimization, sharing war stories from two decades in the trenches. Get ready for real talk on white hat versus black hat strategies, and the risks and rewards that come with each—one misstep could be the difference between a thriving site and a Google ghost town.

As the dust settles on Google's latest algorithm shake-up, I dig into the nitty-gritty of what it means to build a sustainable SEO strategy that can weather the storm. Learn from my own close calls during the Penguin and Panda updates, where I saw nearly all traffic vanish overnight. It's a no-holds-barred lesson on the perils of short-term gains versus the payoff of playing the long game in SEO, so you can make informed decisions that keep your digital assets in the green for years to come.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/