SEO Is Not That Hard

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Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your site's crawl budget, and ensure that your pages rank exactly where you want them to. This episode is your guide to understanding how to direct search engines to the master copy of your content, boosting page authority and effectively elevating your rankings.

E-commerce site owners, this one's especially for you! Learn how improper URL management can dilute link equity, potentially lowering your search rankings. I'll break down the power of the rel="canonical" tag and its role in consolidating signals to elevate your site's performance. From practical tips to technical know-how, this episode is packed with actionable insights designed to optimize your SEO strategy and get your content the attention it truly deserves. Tune in and transform your approach to SEO with techniques that get results.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Unlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and for Google to crawl and index. Join me, Ed Dawson, as I simplify the complex world of internal linking, using engaging scenarios like a pet care website to highlight how interconnected content boosts site authority. Learn to navigate the pitfalls of poor linking practices and create a seamless experience whether your visitors are on desktop or mobile.

Get ready to supercharge your SEO strategy with proven techniques and tools. From making your anchor text work harder to keeping your links updated and relevant, every strategy is designed to enhance your content's performance. Dive into the power of the SEO intelligence platform, Keywords People Use, and uncover the questions and keywords that can drive your traffic to new heights. With insights into leveraging Google Search Console, you'll be equipped to continuously refine your content and build topical authority. Join me for a journey of discovery and optimization that promises to elevate your online presence.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected update timing. You'll gain insights into how rare holiday season updates have unfolded in the past, like the December 2020 core update and the 2022 helpful content update, and what they might tell us about Google's current strategy. Spoiler: it's all about staying calm and thoughtful amidst the SEO chatter.

Hold on as we discuss Google's stance on these rapid changes and share crucial advice for anyone affected by the update. With no official explanation from Google yet, we're left to speculate whether they missed a target in the November update or if there's a deeper agenda at play. Our episode provides strategies for navigating this uncertain SEO landscape without making rash decisions. Whether you're an SEO pro or a curious listener, this conversation is packed with valuable insights to help you brace for what's ahead.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding principle has been that great content cultivates a strong online presence, and in this episode, I share insights into how this approach can redefine your SEO strategy.

Dive into my unconventional journey of building backlinks, including a particularly creative strategy at Brighton SEO. Hear how our playful scratch card campaign sparked engagement and captured valuable leads, proving that thinking outside the box can yield remarkable outcomes. This episode is packed with practical tips, unique anecdotes, and thought-provoking questions aimed at inspiring you to rethink your SEO tactics. Let’s challenge the status quo together and prioritize content creation for unparalleled long-term success in the SEO landscape.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Transform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success in competitive sectors like mobile phones. Learn how integrating Google Search Console with strategic tools can refine your content, optimize your click-through rates, and elevate your website's performance. Join us as we explore the power of long-tail queries and machine learning techniques, such as cosine similarity, to identify and capitalize on content opportunities that are just a tweak away from success.

In this enlightening episode, discover how almost-ranking queries can be transformed into traffic magnets by leveraging Google's recrawling and strategic content enhancements. With real-world applications from Ed's own affiliate sites, you’ll see firsthand how strategic SEO practices can be a game-changer. Ed also offers a free trial of his tool to guide you on this journey, packed with practical advice for both SEO newcomers and veterans. Don’t miss out on the opportunity to harness the power of Keywords People Use to optimize your content effectively, and claim the top spots you’ve always aimed for.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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What if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to mastering the art of SEO. With stories from my first fixer-upper in 2001 to developing online platforms like broadband.co.uk, I share the lessons learned from tackling projects with the right tools and mindset. Discover why starting with simple goals and embracing imperfection can be your secret weapon against procrastination, ultimately leading to both tangible and intangible rewards.

In this episode, we'll demystify SEO, emphasizing its nature as an ever-evolving journey rather than a static goal. With insights drawn from 20 years of experience, I reveal the power of consistent content creation and the compounding benefits it brings. We'll also introduce you to our SEO intelligence platform, Keywords People Use, which can transform your content strategy by uncovering the questions your audience is asking. Learn how integrating with Google Search Console can offer performance insights and personalized optimization advice. Embrace this journey with us, and take actionable steps towards building not just your online presence, but also your personal fulfillment.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Uncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that convert with greater ease? In this episode, we take inspiration from Russell Junsu of Siege Media, exploring the power of audience research in crafting content that truly resonates. By diving into the demographics, interests, and behaviors of your target market, you can unearth low-difficulty terms that align perfectly with their needs and questions, ultimately boosting your SEO effectiveness. We discuss how understanding the specific queries of your audience allows you to create comprehensive and engaging content, tailored to diverse groups within your site.

Engage with us as we offer game-changing tips to optimize your SEO efforts. Discover the advantages of our SEO intelligence platform, Keywords People Use, to gain insights into popular search queries and enhance your topical authority. We also highlight the importance of using Google Search Console to glean valuable data about your site's performance. And for those looking for more personalized guidance, a visit to our website could be the next step towards refining your approach. Whether you're an SEO novice or a seasoned expert, this episode promises to equip you with the tools to connect more meaningfully with your audience and rise above the competition.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

Ever faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I share the story of my early days in SEO, when I was thrown into the deep end, pitching big ideas to major clients with hardly any experience. It's a tale of bizarre backlinks and outrageous requests that show just how wild and challenging the world of SEO can be.

But that's not all—let's talk about procrastination and how it sneaks into our productivity. I reveal my own guilty habits, like checking sales analytics for those quick dopamine hits instead of focusing on content creation. And yes, house cleaning as procrastination is a thing, especially when horses are involved! Cleaning offers me a unique mental playground, especially with a podcast in my ears. This episode is packed with personal insights, and I'm eager to know how you tackle your own productivity pitfalls. Tune in and let's swap stories and tips!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried ranking for keywords only to accidentally find yourself associated with an adult toy site? Well, that's just part of the hilarious chaos we explore in this episode. Inspired by Richard Herring's Leicester Square Theatre Podcast and his ingenious "emergency questions," we take a detour into how quirky, unexpected queries can breathe new life into conversations and SEO strategies alike. And for those SEO aficionados out there, I'm inviting you to share your own tales of digital marketing madness on the show!

While we chuckle over a beekeeper's unintended SEO mishap, the episode also engages in a spirited debate about the age-old question of links versus content—will Google ever give us a straight answer? Not to be outdone by theoretical discussions, I'll share a personal encounter of applying SEO principles to revamp my local pub's menu, proving optimization isn't just for websites. From laugh-out-loud anecdotes to practical insights, this episode delivers a refreshing blend of entertainment and enlightenment, ensuring your SEO journey is anything but dull.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically leveraged their domain authority to host unrelated, monetized content—a practice known in the industry as Parasite SEO. Google, however, is taking a bold stance against these maneuvers, reinforcing guidelines that no longer tolerate any level of first-party involvement in third-party content exploitation. This episode offers a deep dive into Google's strategic pivot towards more stringent manual evaluations over algorithmic solutions, revealing the ongoing battle to purify the search landscape.

With over two decades in the SEO realm, I bring insights into these sweeping changes, examining what they mean for content creators and marketers striving to maintain ethical practices. As Google signals a shift to tackle violations on a case-by-case basis, the episode sheds light on the implications of this policy evolution and how it affects the dynamics of site reputation. Tune in to understand the complexities of these developments and equip yourself with strategies to thrive amidst the evolving SEO ecosystem. Don't miss out on this critical analysis, perfect for those keen on mastering the art of ethical online content creation.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/