Send us a text

Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while others don't? Or how Google's indexing decisions can make or break your site? This episode delves into the essentials—image sitemaps, the power of backlinks, and the ever-evolving tactic of using infographics for link baiting. Get ready to elevate your SEO game with practical advice and actionable tips that will ensure your content stands out.

But that's not all. In the second chapter, we tackle the nuanced world of search intent and information gain to help you stay ahead of the curve, especially in an age where AI-generated content is on the rise. Learn about a groundbreaking 2022 Google patent on dynamic search result reordering and how understanding different types of search intents—informational, navigational, commercial, and transactional—can guide your content creation process. Plus, discover why internal linking is more than just a navigational aid, but a crucial factor for enhanced user experience. This episode is packed with insights that will provide you with a competitive edge in the SEO landscape.

Links to resources mentioned in this podcast:

- SEO Glossary
- SEO Glossary I
- SEO Glossary J
- Guide to Internal Links

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove of insights, starting with the importance of H1 tags and how a well-optimized, keyword-rich H1 can significantly impact your page's performance. We also expose the dangers of hacked content and teach you how to safeguard your website. You'll also learn the difference between head terms and long tail keywords, and why the latter might be your ticket to better monetization.

But that's not all! We delve into the essentials of web design that can enhance both user experience and SEO. From understanding the hierarchy of header tags to the implications of Google's Helpful Content Update, you'll gain practical tips that can be implemented right away. The episode also covers the technical nitty-gritty, such as the complexities of web hosting and the importance of hreflang tags for multilingual sites. Plus, discover the hub and spoke content marketing model to boost your topical authority. Tune in for a jam-packed episode filled with actionable advice to elevate your SEO game.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked world of Google’s patent applications and their hidden secrets about search ranking algorithms. Discover how to use Google's specialized search engine for patents to your advantage. We’ll also demystify the role of Google quality raters and their comprehensive guidelines—a must-know for anyone serious about SEO. Plus, learn actionable tips to boost your local SEO through positive Google reviews and navigate the controversial concept of the Google sandbox with insights from my personal experiences.

But that's not all; the second half of the episode is a treasure trove of essential Google tools and guidelines. Get acquainted with Google Search Console for monitoring your site’s performance and Google Search Essentials for best practices. From leveraging Google Suggest for effective keyword research to mastering Google Tag Manager and Google Trends, you'll find practical advice to optimize your site. We also dissect the impacts of Google Updates on your rankings, the role of Googlebot in crawling your pages, and introduce the intriguing concept of GPT in AI. Finally, we explore the grey areas of SEO tactics that sit between black hat and white hat practices. This episode is packed with invaluable insights to help you navigate the complex world of SEO and take your website to the next level.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4’s clunky interface and why I’ve switched to using Clicky for clearer, more intuitive insights. We’ll also break down the concept of gated content and its implications for your SEO efforts. Learn how to manage content that Google’s crawlers can’t access and what it means for your ranking.

Next, we tackle everything from gateway pages to Google's AI chatbot Gemini, previously known as BARD. Compare its capabilities to ChatGPT and explore the world of generative AI in content creation. Whether you're just starting out or looking to refine your SEO techniques, this episode is packed with practical advice and insights that cater to all levels of experience. Join me on this deep dive into the letter G in our SEO A to Z series, and elevate your understanding of this ever-evolving digital landscape.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it down for you, showcasing the importance of canonical tags to prevent duplicate content and giving you the tools you need to implement this powerful feature effectively.

But that's not all; we also uncover the hidden potential of FAQs for your SEO strategy. Even though Google has scaled back on FAQ-rich snippets, the right FAQ schema can still enhance your content's visibility. Learn how to craft FAQs that address user queries and improve engagement, especially for product pages and reviews. Whether you're an SEO novice or a seasoned pro, this episode is packed with actionable insights to elevate your digital strategy. Tune in and transform your SEO game!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Authoritativeness, and Trust—play a crucial role in Google's quality guidelines. Plus, discover practical strategies such as ego bait, creating an email list, and using engineering as marketing to enhance your SEO efforts.

In the second part of the episode, we dive deep into advanced SEO techniques to give you a competitive edge. Get to grips with the concept of entities in Google's algorithm and how they go beyond simple keywords to understand context. Uncover the lasting benefits of evergreen content and the nuanced pros and cons of exact match domains (EMDs). We'll also discuss why external links can improve user experience and potentially boost your SEO signals, and reveal how expired domains can be a hidden gem in your SEO strategy. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable insights that can transform your digital marketing game.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Discover how even no-follow links might be more beneficial than you think, and why creating compelling stories is your ticket to earning valuable backlinks from top-tier sites.

But that's just the beginning! Explore the lucrative world of digital products—think software, ebooks, and online courses—that can be delivered instantly to your customers. Plus, get the lowdown on why direct traffic could be a hidden gem in Google's ranking algorithm, thanks to recent API leaks. Tune in to gain actionable insights that will elevate your SEO game and solidify your brand's online presence.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fill gaps in your content strategy, ultimately boosting your site's topical authority. Plus, get a comprehensive look at content marketing and its crucial role in attracting and engaging your target audience.

But that's not all—unlock the full potential of your website with expert tips on Conversion Rate Optimization (CRO). Learn how to measure and improve the percentage of users taking desired actions without sacrificing your SEO efforts. We'll discuss the delicate balance between increasing conversions and maintaining robust traffic, along with essential topics like Google's core updates, Core Web Vitals, and crawl budget. Whether you're a seasoned SEO veteran or just starting out, this episode is packed with valuable information that will help you stay ahead in the ever-evolving digital landscape. Don't miss out on these expert strategies to elevate your online success!

Links to resources mentioned in this podcast:

- SEO Glossary
- SEO Glossary C

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter 'C'. From understanding how cached pages work and how Google stores them, to the critical role of CTAs in boosting user engagement, we leave no stone unturned. We’ll also demystify canonical tags and URLs, offering insights on how to prevent duplicate content issues and ensure Google indexes your preferred pages. Plus, get up-to-date on the growing influence of ChatGPT in the SEO world and Google's current stance on AI-generated content.

But that's not all—we’re diving into the murky waters of black hat SEO techniques and strategies. Learn about "churn and burn," a controversial tactic aiming for quick gains at the risk of a ban, and the impact of citations for local SEO. We’ll also cover cloaking, where different content is served to users and search engines, and discuss keyword and page clustering with real-world examples from broadband.co.uk. And of course, no SEO discussion is complete without touching on Content Management Systems like WordPress and the importance of commercial intent in search queries. Don't miss this jam-packed episode filled with actionable insights and expert advice!

Links to resources mentioned in this podcast:

- SEO Glossary
- SEO Glossary C

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Links to resources mentioned in this podcast:

- SEO Glossary
- SEO Glossary B
- In Depth Guide to Backlinks
- In Depth Guide to Broken Links

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/