SEO Is Not That Hard

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Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned a niche topic into an evergreen source of quality leads, demonstrating the power of content hubs. We discuss the synergy between link building and topical authority, and how effective content can sometimes rival even the most high-end link acquisition strategies. Plus, we explore the potential of AI in SEO, examining how machine learning can streamline data analysis while emphasizing the irreplaceable value of human creativity.

Navigate the challenges of competitive industries by understanding the art of keyword targeting. Together with Matt, we uncover strategies for identifying effective SEO keywords, both online and offline, to tailor your approach for maximum impact. Discover the importance of targeting long-tail keywords with low competition to incrementally build topical authority, especially beneficial for those with tighter budgets. We highlight tools like Google Search Console and Google Ads, showing how they can refine your strategies and boost visibility while helping you start small and aim big.

Unlock the full potential of your content with strategic content hubs designed to drive conversions. Explore the concepts of pillar and sub-page structures, crucial for enhancing contextual link authority. Matt shares insights on how this approach can address various user searches and guide them towards core service pages, using tracking pixels and remarketing techniques to maintain engagement. From high-investment services to the transformative impact of AI, this episode equips you with the knowledge to optimize your SEO efforts and dominate your niche. Join us for an enlightening conversation packed with actionable strategies and expert advice.

Find Matt on Linkedin - https://www.linkedin.com/in/matt-tomkin/

Visit Tao Digital - https://taodigitalmarketing.com/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing

Unlock the secrets of SEO growth and elevate your online presence with the GROWTH framework, where mastering user intent is key. Join me, Edd Dawson, as we explore the first critical step: "Gather." You'll discover how mining the questions users ask online, from platforms like Google's People Also Ask, Reddit, and Quora, can skyrocket your content's relevance and authority. Learn how to build an expansive keyword list that lays the groundwork for a powerful SEO strategy, regardless of your experience level in digital marketing. 

Dive deeper into the art of crafting content that aligns with audience needs while ensuring sustained engagement and trust. I'll guide you through the nuances of question mining and share insights from my two decades of experience in SEO. Plus, find out how the Keywords People Use platform can revolutionize your keyword strategy by leveraging Google Search Console data. Connect with me on LinkedIn and Blue Sky for personalized advice and consulting opportunities, and stay tuned for our continued exploration of the GROWTH framework in the upcoming episodes.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage with journalists while navigating the complex landscape of editorial policies. We promise to equip you with cutting-edge strategies, from the intricacies of newsjacking to the nuances of inbound and outbound pitching, all aimed at enhancing your digital PR campaigns and securing high-quality links that bolster credibility and trust.

Dive deep into the recent policy shifts at Reach PLC and their significant repercussions for SEO pros. Our conversation unveils the delicate dance of acquiring valuable backlinks while sidestepping ethical pitfalls that might catch Google's attention. You'll gain insights into the importance of maintaining a balanced approach to do-follow and no-follow links and learn how to handle challenges like unattributed mentions and inconsistent linking practices. With Chris's expertise, we unravel the parallels between digital PR and Google's EEAT principles, ensuring your strategies align with industry best practices for credibility and authority.

Finally, we explore innovative content strategies for optimizing SEO using our platform, Keywords People Use. By identifying the questions and keywords your audience is actively searching for, you can build topical authority and refine content to drive traffic growth. Join us to uncover strategies that not only elevate your digital presence but also build a solid foundation for long-term success in the ever-evolving world of SEO. Whether you're a seasoned professional or just embarking on your SEO journey, this episode is packed with actionable insights and strategies tailored to the dynamic landscape of digital PR and link building.

Find Chris on Linkedin : https://www.linkedin.com/in/chris-panteli/

Visit Linkifi at : https://www.linkifi.io/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, context-aware interactions. Join me, Edd Dawson, as we unpack the mechanics behind this shift from traditional keyword searches to AI-driven dialogues, exploring the profound implications for SEO strategies. Uncover the secrets to adapting in this fast-paced environment, with insights into context retention, natural language understanding, and the potential challenges, such as declining click-through rates and the crucial role of brand awareness.

Explore the future of search in an AI-driven world, where the blend of chat-based summaries and traditional results demands innovative strategies to maintain visibility and engagement. We'll delve into the power of experience, expertise, authoritativeness, and trustworthiness (EEAT) in enhancing content prioritization and credibility. Through real-world examples, learn how to leverage conversational phrasing, Q&A content, and AI experimentation to boost your online presence. For personalized guidance, connect with me on LinkedIn or Blue Sky, or visit my website for consulting services. Tune in for strategies that will elevate your SEO game and ensure your content thrives in this new era of search.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

Find David on Linkedin : https://www.linkedin.com/in/pisarek/

Find Wow Digital at : https://wowdigital.com/

Unlock the secrets behind creating an unforgettable online presence for your non-profit with insights from design and programming expert David Pesarek. In our latest episode, we promise you’ll learn how the seemingly trivial blink-of-an-eye—just 0.05 seconds—can shape user perceptions and determine the success of your digital strategy. We break down the necessity of a mobile-first approach, not as an option but as a critical component, given the colossal shift towards mobile browsing with a staggering 96.5% of internet users engaging via their phones.

Discover how top players like Apple and Amazon set the standard for user experience and the essential lessons your organization can implement from their practices. We explore the intricacies of optimizing web design for mobile devices and the pivotal role this plays in maintaining robust search engine rankings. By focusing on the speed, accessibility, and server performance of your website, your non-profit can achieve a seamless user journey comparable to the industry’s best, while making sure you don’t lose out on potential supporters due to a poorly-performing site.

Raise the bar on user engagement with strategic call-to-action (CTA) design, tailored to meet users at each stage of their journey. We delve into the art of crafting CTAs that are not only visually compelling but also inclusive, ensuring accessibility for users with disabilities. By constructing a "conversion ladder," you can guide your audience smoothly from initial interest to deeper involvement, without overwhelming them. Tune in to grasp the nuances of aligning these strategies with your organizational goals and visit wowdigital.com for additional resources to support your digital transformation.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/

Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Edd Dawson, the brain behind "SEO is Not That Hard." As a leading voice in the SEO industry, Edd shares his wealth of knowledge on how to leverage SEO for elevating your podcast game. From understanding listener search behaviors to ranking on Google and even optimizing for AI platforms like ChatGPT, this episode is packed with insights that promise to transform how your content reaches your audience.

Edd takes us through his personal journey of developing Keywords People Use, a revolutionary tool that simplifies SEO for individuals and small businesses by focusing on answering real questions. Through the power of podcasting, Edd has engaged an audience eager to demystify SEO, building brand awareness and attracting customers with his solo-format episodes. Discover how this unique approach, paired with authentic storytelling, has set Edd apart in a competitive landscape and allowed him to connect deeply with his listeners.

Efficiency is key in Edd's podcasting process, and he generously shares his tips on streamlining production. From using scripts and automation to keeping episodes concise, Edd offers practical advice on creating high-quality content with minimal fuss. He also sheds light on the essential principles of SEO, emphasizing the importance of well-presented, original content over quick fixes. Whether you're a seasoned podcaster or just starting out, get ready to take notes on affordable podcast setups and effective SEO strategies that can elevate your online presence.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing

All comments and critiques more than welcome! Details in that doc for how to get in touch.

Imagine having your online business hit rock bottom overnight, only to rise like a phoenix five times stronger. That's exactly what happened to me when the infamous Google Penguin update dismantled my broadband price comparison site back in 2012. From the ashes of this digital disaster emerged a revolutionary growth framework that turned the tide, leading not only to the recovery of my site but also to its eventual sale. During this episode, I walk you through the transformative steps that took me from outdated link-buying tactics to a strategy centered around creating meaningful content that speaks directly to people. This powerful shift not only saved my business but also gave birth to a framework that's been applied with success across various platforms.

Join me as I share the secrets of crafting a content creation strategy that prioritizes real users over bots, and learn why feedback became my secret weapon in refining this approach. This framework isn't just for the SEO-savvy—it's designed to be accessible to anyone eager to boost their online visibility. We discuss the utility of tools like Keywords People Use and delve into the importance of Google Search Console in optimizing your content's performance. But that's not all—this episode is an invitation to engage directly. Record your voice questions and connect with me on LinkedIn and Blue Sky to keep the conversation going. Whether you're a seasoned webmaster or a curious newcomer, there's invaluable insight here to help drive your traffic growth.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and trades, this episode is your blueprint to success. Daniel and I discuss the unique aspects of local SEO compared to traditional strategies and explore why mobile searches often include "near me." By optimizing content with geolocation details and creating city-specific pages, you can significantly boost your business's visibility and capture organic traffic that might otherwise slip through the cracks.

Our conversation sheds light on how reviews and citations are critical components in Google's ranking system. Think of local SEO as a complex puzzle where each piece, from a solid Google Business Profile to authentic customer reviews, plays a crucial role. Daniel shares practical strategies for encouraging genuine reviews and highlights the long-term rewards of consistent engagement. We share personal experiences to illustrate the transformative power of organic SEO efforts and how they can elevate your business's standing in local searches.

Enhance your conversion rates and lead generation with the methods we explore, tailored to suit various industries. From crafting compelling value propositions to leveraging email marketing and lead magnets, we discuss innovative ways to grow your business. Dive into the advanced tools and strategies that Daniel introduces to refine your approach, such as the "Keywords People Use" platform to build topical authority. Whether you're a small business owner or part of a larger enterprise, this episode offers a treasure trove of practical tips to effectively enhance your local SEO efforts and drive business success.

Get in touch with Daniel at https://redpalm.us/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/