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Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal the best-performing versions of your web pages. We'll also demystify Google's "About This Result" feature, providing deeper insights into your search results, and discuss the importance of balancing ad content on your site without overshadowing your main content, according to Google's Quality Rater Guidelines.

Shifting gears, we’ll explore the lucrative world of affiliate marketing, unpacking how affiliates earn commissions and the critical role of correctly tagging affiliate links. We'll also touch on the rise of AI-generated content and its potential pitfalls, including the risk of algorithmic penalties from Google. Lastly, we'll underscore the importance of alt text for images, not just for accessibility but to help Google better understand your content. Get ready for actionable tips and insights that will seriously level up your SEO game!

Links to resources mentioned in this podcast:

- SEO Glossary
- SEO Glossary A
- Google Quality Rater Guidelines
- Microsoft Clarity
- Clicky

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our business by not offering convenient payment options. We'll discuss the critical importance of customer convenience in every interaction, whether it’s through payment flexibility, efficient delivery, or easy website navigation. Learn from a positive example with Pizza Express, which excels in providing a customer-friendly experience. The key takeaway is simple: prioritizing customer needs will keep them coming back.

Struggling with SEO? You're not alone. We'll demystify the basics of SEO, focusing on practical resources available at keywordspeopleuse.com, a tool designed to help you discover and organize popular online queries. I'll highlight the benefits of this platform and even offer a free download of "101 Quick SEO Tips" to get you started. Whether you're new to SEO or looking to fine-tune your strategy, this episode provides actionable insights to boost your online presence. Feel free to reach out via Twitter at @channel5 or email at [email protected] with any questions!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawing from a conversation with our listener Steve, I demystify the link-building process, highlighting the importance of organic backlinks and the pitfalls of buying them. Get ready to understand the risks of manipulative practices and discover how promoting your content smartly can make all the difference.

I also share my personal journey with Keywords People Use, detailing the exact steps I took to get noticed in a crowded digital landscape. From creating buzz on Twitter to leveraging my network, I show you how to put your content in front of the right people without directly asking for links. Tune in for actionable advice on promoting your content, boosting your site’s visibility, and ensuring your link-building efforts are both effective and ethical. Don't miss this episode packed with practical tips to elevate your SEO game!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114


Can your website's ranking be dramatically improved by simply understanding user click behavior? Today, I, Edd Dawson, uncover the secrets of Google's ranking algorithm based on their 2006 patent, "Modifying Search Result Ranking Based on Implicit User Feedback." Discover the nuances of short, medium, and long clicks, and how these metrics influence your site's visibility. I'll guide you through how Google assesses user interaction, focusing on the critical ratio of long clicks to total clicks, and why this ratio can make or break your SEO strategy.

You'll learn practical techniques to optimize your content, ensuring visitors spend more time on your pages. Whether your audience is after a quick fact or an in-depth explanation, their engagement duration matters. Benefit from my 20 years of experience in building and monetizing websites as I share actionable tips to enhance your SEO tactics. Tune in to transform your understanding of Google's ranking factors and elevate your site's performance in search results.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort.

Ed's journey takes you through the five essential components of his QUEST framework: sourcing questions, understanding intent, engaging content creation, structuring your website, and building topical authority. Listen as he reflects on past strategies in industries like broadband, and why sometimes, intuition trumped data. Whether you're a seasoned SEO expert or just starting out, Ed's insights offer a fresh perspective on making intelligent content decisions that align with both volume and user needs. Join us to discover how to streamline your SEO strategy and make the most of today's data-rich environment.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience but also a critical factor for Google rankings. We’ll also dive into the importance of linking new pages to existing ones, securing your site with HTTPS, and the risks of buying backlinks. Plus, discover how obtaining legitimate, relevant backlinks can significantly boost your search engine favorability.

Ever wondered how to build a successful website that consistently attracts traffic? We've got you covered with strategies centered around answering real user queries and staying updated with the latest SEO practices. We’ll explore how structuring your content strategy around user questions can create evergreen content. For new websites, targeting long-tail keywords and exercising patience can pave the way to gradual ranking success. We also share tips on monetizing your site, leveraging platforms like Shopify and WordPress, and using visual content and 301 redirects to retain SEO value.

Struggling with common SEO challenges? Our episode is packed with actionable insights, from using descriptive anchor text and leveraging Google Search Console, to staying updated on trending topics and navigating Google updates. Learn how to use Google AutoComplete for content ideas and avoid pitfalls like blocking Googlebot with your robots.txt file. We also emphasize the importance of consistent URL structures and optimizing local business profiles through Google Business Profile. Whether you're aiming to enhance your SEO or boost user engagement, this episode is a goldmine of practical tips and strategies to help you succeed.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link quality and web page ranking. Join host Ed Dawson in this episode of "SEO is Not That Hard," where we trace the evolution of Google's PageRank from the original "random surfer" model, designed to identify the most significant pages by simulating random clicks, to the more refined "reasonable surfer" model, which predicts the most likely user behavior.

In an electrifying discussion, Ed dissects the leaked documentation, revealing how Google categorizes links into high, medium, and low-quality tiers. Learn about the implications of these tiers on your SEO strategy as Ed explains the nuances of high-quality base documents, medium-quality supplemental documents, and low-quality black hole documents. This episode is a treasure trove of insights, offering practical tips for both seasoned SEO professionals and newcomers eager to stay ahead in the ever-evolving landscape of search engine optimization. Don't miss out on the chance to understand these groundbreaking changes and what they mean for your future SEO endeavors.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

Ever wondered how you can turn a simple interview into a powerful SEO strategy? On this episode of "SEO is not that hard," I, Ed Dawson, reveal the secrets of egobait—a clever technique that taps into people's innate love for recognition to build valuable backlinks. With over 20 years of SEO experience, I'll walk you through the art of crafting content that flatters influencers and organizations, making them eager to share your work with their extensive networks. From thoughtful interview questions to creating engaging roundup posts and awards, you'll discover actionable tips that can transform your backlink strategy and boost your site's SEO.

You'll also hear some of my personal experiences and insights into the psychology behind egobait, including why people are more likely to share content that features them. Listen in as I break down practical techniques to make your content irresistible, ensuring it stands out and garners the attention (and links) it deserves. Whether you're a seasoned marketer or just starting out, this episode provides a treasure trove of strategies to help you build relationships and elevate your SEO game. Don't miss this chance to learn how to create shareable, impactful content that drives traffic and strengthens your online presence!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/