SEO Is Not That Hard

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Curious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed Dawson, as we explore why Google has shifted away from offering cached page results and how leveraging the Internet Archive's vast collection of web snapshots can impact your SEO practices, website development, and competitive analysis. 

Reflect on the internet's early days and discover how Google's cached pages were once a lifeline for web users. Now, with the web being more stable, find out why Google believes their caching feature is no longer necessary and how the Wayback Machine can still be a powerful tool for viewing historical versions of web pages. Don't miss out on these practical insights and strategies that will help you stay ahead in the SEO game.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Is it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to curb the misuse of their API, historically reserved for job postings and broadcast events. The new red warning in Google's documentation signals a crackdown on the API's abuse, threatening access revocation for those who attempt to game the system. This episode is a must-listen if you rely on these tools for fast-tracking your pages into Google's index.

Discover how these changes could ripple through the SEO community and what you can do to adapt. Ed dissects the implications for marketers who have enjoyed success with these indexing tools and offers alternative strategies to keep your content visible in search results. From optimizing your internal linking structure to sticking to SEO best practices, this episode is packed with actionable insights to help you navigate Google's evolving landscape. Don't miss out on this critical update and ensure your website stays compliant and competitive.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once ruled the SEO landscape until Google's pivotal 2012 update reshaped the rules. You'll get the lowdown on how Google now integrates EMDs into its ranking system without giving them undue credit, smashing common myths, and revealing that EMDs, paired with high-quality content, can still be a winning strategy.

In this episode, we also dig into the strategic play of using keywords in domain names, especially for local SEO and rank and rent websites. Learn why descriptive, location-based domains might just be your secret weapon for climbing the search ranks, even if your site is light on content. We'll navigate the tricky waters of domain availability and brand building, offering you actionable advice and real-world examples like broadband.co.uk and Pimlico Plumbers. Whether you're a seasoned SEO pro or just starting out, this episode is packed with insights to help you leverage your domain name for maximum impact.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Can SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic optimization led to millions in revenue. Learn why SEO isn't a shortcut to riches but rather a powerful tool when paired with a robust business model. In this episode, I unpack the realities of building and monetizing assets via SEO and how patience and strategy can lead to financial success.

If you're new to the SEO game, fret not. I'll break down the essentials and offer actionable tips to make SEO more approachable. By leveraging resources like keywordspeopleuse.com, I'll show you how to find and organize the questions people ask online to enhance your SEO strategy. Don't miss out on the free download of "101 Quick SEO Tips" for immediate insights. Plus, I invite you to connect with me on Twitter at @channel5 or via email at [email protected] for any questions or feedback. Tune in and equip yourself with the skills to navigate the path to SEO success.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and how the landscape has since evolved. Packed with practical tips and insights, this episode is a treasure trove for anyone looking to navigate the complexities of online marketing.

Journey with me through the challenges and triumphs of evolving online marketing strategies. I'll recount how an initial reliance on PPC led to financial hurdles and how transitioning to SEO became a game-changer for broadband.co.uk. We'll explore the ever-changing landscape of PPC, from the increasing complexity of Google Ads to the relentless competitive pressures that erode profit margins. Drawing from real-world experiences, including a successful yet ultimately unsustainable PPC campaign in the consumer telecom sector, this episode underscores the importance of adapting your strategies to stay profitable. Whether you're a seasoned marketer or a newcomer, you'll walk away with actionable insights to leverage both SEO and PPC for your business.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your website—learn about its advanced features that allow you to add programmatic functionality without touching your original site. From caching to altering page content and intercepting requests, this episode is packed with advanced technical SEO techniques that can give your website a significant edge.

I'll also reflect on my personal journey with CloudFront, Amazon's CDN equivalent, and why Cloudflare might just be the more user-friendly option for many website owners, especially those using WordPress. Whether you’re a seasoned Cloudflare user or just getting started, this episode is loaded with practical tips and expert advice. If you're eager to make your website faster, smarter, and more efficient, you won't want to miss this fascinating discussion. Tune in to unlock the untapped potential of your website today!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Ever wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool yourself. Join Ed Dawson in this insightful episode of "SEO is not that hard," where he unpacks the mechanics of building and monetizing websites that target specific services in specific areas, like plumbers in Manchester. Ed shares expert tips on how to leverage your expertise in website creation and online marketing to provide leads that local businesses are eager to buy, either on a cost-per-lead basis or for a flat monthly fee.

Learn the critical role call tracking plays in the rank and rent model and how it can help you prove the value of your leads. Ed explains why a dedicated phone number with a whisper message is essential for tracking and attributing leads accurately. This episode is packed with actionable advice on setting up and managing call tracking systems, ensuring that both you and the service providers can trace the origin of every call. Whether you're an SEO newbie or looking to expand your skill set, this episode offers a treasure trove of strategies and insights to help you succeed in the rank and rent space.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Cracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content creation in this must-listen episode of "SEO is Not That Hard." As a veteran SEO developer and entrepreneur with over two decades in the industry, I'll guide you through the process of generating insightful content ideas that address real problems, particularly for niche markets like plumbing. From leaking pipes to water heater issues, discover how to use ChatGPT to build a treasure trove of highly relevant content ideas that can attract qualified traffic to your site.

But we won't stop there. I'll reveal the secret to turning these content ideas into localized pages—think "solving low water pressure in London" or any other city—to zero in on your target audience. Plus, learn how tools like KeywordsPeopleUse can streamline your keyword research, saving you time and effort. Whether you're a seasoned SEO pro or just starting out, this episode is packed with actionable tips and strategies designed to boost your traffic, generate leads, and enhance your online presence. Don't miss this opportunity to elevate your SEO game!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Curious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firsthand accounts of traffic increases ranging from 20% to nearly 100%, even on sites we haven't touched in a year. This episode is a must-listen if you want to understand whether your traffic boost is the result of your hard work or Google's algorithmic magic.

We'll also explore the wider community's reaction, with fascinating insights from the affiliate and niche site sectors. Despite some sites facing declines over the past year, many are now experiencing a remarkable resurgence. Is this bounce back due to specific actions taken by site owners or simply a result of Google's adjustments? Tune in to find out how these shifts might be influencing your own online ventures and what the broader implications could mean for the future of SEO. Don't miss this opportunity to stay ahead of the curve!

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send a text

Ever wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in November with the intent to buy, but by January, that same search might be about disposal methods. This episode dives into how Google adapts to these changing user intents by monitoring behavior and click patterns, ensuring the search engine serves you the most relevant results at all times.

We also tackle a fascinating discussion among SEO experts about whether intent shift involves changes in keywords themselves over time. Using real-life examples from broadband.co.uk, I'll explain how user queries evolved from basic informational searches about broadband in the early 2000s to more nuanced queries as broadband became ubiquitous. Whether you're a seasoned SEO professional or just starting out, this episode is packed with insights and practical tips to help you refine your SEO strategies in line with these evolving user behaviors. Tune in and transform your approach to meet the ever-changing needs of your audience.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/