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Ever faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connections. Hear about a friend's battle with negative Amazon reviews driven by a competitor’s tactics and how he turned the tide by enrolling in Amazon's account manager program, thus safeguarding his product ratings and reviving sales. My own journey with a major telecom affiliate network reveals how a bold reach to the CEO on LinkedIn can break through bureaucratic silence and lead to resolutions, reminding listeners of the power of creative problem-solving.

Beyond these narratives, the episode offers insights into leveraging SEO tools like "Keywords People Use" to enhance your online visibility and content strategy. Discover how grouping trending queries can help build topical authority and improve your site's performance. I also share how linking your Google Search Console account can unveil valuable data, empowering you to optimize content and drive consistent traffic growth. For those interested in more tailored consulting or hearing more about my professional adventures, I invite you to explore www.eddawson.com. Let these stories inspire you to persist and think outside the box when faced with obstacles in your entrepreneurial journey.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Discover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fixing kit came to be, designed to solve a common plumbing issue, and the hurdles Paul faced after a dispute with a manufacturer. Join me, Ed Dawson, as I step in to assist Paul in establishing his online presence through a Shopify site, focusing on the power of patience and long-term strategies in the digital marketplace. Together, we're navigating the early stages of a potential business partnership, where an equity stake could be on the horizon.

Tune in as we shift gears to explore the art of maximizing your online presence through tailored SEO strategies. Connect with me on LinkedIn and Blue Sky and learn about the tools we offer, like our SEO intelligence platform, Keywords People Use. This tool is designed to enhance your content optimization by uncovering the latest trends in questions and keywords. By linking your Google Search Console account, we provide bespoke advice to boost your search rankings. Whether you're looking for consulting advice or eager to elevate your digital footprint, this episode offers invaluable insights and opportunities to engage with the content.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Kick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivating tales spun at the local pub. But don't get too comfortable by the fireside, because we're also diving into the shifting sands of SEO in 2024. From the meteoric rise of AI tools like ChatGPT and Claude, which are reshaping the contours of content creation and coding, to Google's ongoing battle to navigate its algorithm amid the flood of user-generated content on platforms like Reddit and Quora, there's plenty to discuss.

As we look toward 2025, AI's potential to further transform search behaviors is on our minds. For those eager to amplify their online presence, I extend an invitation to connect with me on LinkedIn and Blue Sky under Ed Dawson—spelled with two Ds. Submit your voice questions for upcoming podcasts and explore our SEO Intelligence Platform, "Keywords People Use," a treasure trove for those wishing to build topical authority and enhance content strategies. By linking your Google Search Console account, we offer tailored advice to elevate your search rankings. More detailed insights and consulting services await you on my personal website, where the journey to SEO mastery continues.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Imagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we unpack this nightmare scenario. Sharing a personal story about my daughter's memorable encounter with Santa's coal, I highlight the gravity of such penalties and their impact on digital strategies. Reflecting on the early days of our podcast, I open up about my own hurdles, including the fear of speaking fluently and gaining confidence while consistently delivering SEO insights three times a week, even when I suspected no one was tuning in.

Switching gears, we explore the art of creating bingeable content, inspired by my own experience of binge-watching "The Office" during a recovery period. Discover how this accidental journey into creating a "binge bank" has transformed the way I approach podcasting, drawing new listeners into a world of easily consumable episodes. Learn how consistency became the cornerstone of this strategy, with an emphasis on creating value without the pressure of immediate success, taking cues from the popular podcast "My First Million." Through heartfelt gratitude, I acknowledge the vital role listener engagement plays in refining our podcast and invite you to join the conversation for continuous improvement.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Can Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special episode of "SEO is Not That Hard." We dive deep into the philosophies that have shaped the industry—from the game-changing Penguin and Panda updates of the past to the uncertain terrain we tread today. Through a blend of insightful reflection and forward-thinking, I urge the importance of long-term strategies over the quick and risky black hat tactics that can jeopardize your brand's future.

With the honesty that rivals health warnings on cigarette packets, I discuss the necessity of understanding the risks involved in SEO practices. While some might find allure in the fleeting success of short-term gains, I make a strong case for sustainability and transparency. The path to building a lasting brand is fraught with challenges, but it's a journey best undertaken with a well-informed strategy. Listen in as we unravel the complexities of risk management in SEO, ensuring that you have the tools to make informed decisions that lead to enduring success.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Picture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holiday-themed episode of Not That Hard Christmas Day special. We'll explore how compelling content serves as the guiding star in SEO strategies, much like the star atop a Christmas tree, ensuring your efforts truly shine. I'll share a memorable story about launching Keywords People Use and how an unconventional approach led us to industry success, proving that quality content is always at the core.

Ever wondered how to capture attention and boost user engagement at a large-scale event? Learn how we cleverly used a curiosity gap tactic with a scratch card flyer to captivate attendees' interest, leading them to scan a QR code and create an account to claim guaranteed prizes. Our inventive approach not only engaged participants but also exceeded our user acquisition expectations, showcasing the profound impact of imaginative marketing. Tune in for insights that blend holiday cheer with strategic brilliance, ensuring your Christmas is filled with inspiration, joy, and the company of great ideas.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Could capturing an audience on the quiet, cozy morning of Christmas Day be a bigger win than a bustling surge on New Year's Eve? Join me, Ed Dawson, as I unwrap this seasonal SEO conundrum on our special Christmas episode of "SEO is Not That Hard." As we revisit some of the standout episodes from the past year, I reflect on the unique challenge—and potential triumph—of drawing significant website traffic when people are more likely to be enjoying festive cheer. It's a testament to the power of truly engaging content and strategy, something every SEO enthusiast strives for.

This festive episode isn't just about reminiscing. With over 20 years in the SEO trenches, I've learned that the real magic lies in creation. So, let's talk about transforming knowledge into action. I discuss why it's essential to channel your SEO wisdom into building and monetizing something tangible. Whether it's crafting a successful website or producing content that resonates and helps others, creation is the key to turning passive consumption into meaningful achievements. Tune in and be inspired to take the leap from knowing to doing, closing the gap between what's in your head and what's out in the world.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

Send us a text

The service I mention in the podcast can be found at https://www.pickfu.com/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Could a simple tooltip be the secret ingredient to boosting your website’s SEO? Join me, Ed Dawson, as I explore how these often-overlooked elements can transform not just user experience but also your site's performance on search engines. With 20 years of SEO expertise under my belt and as the founder of the SEO Intelligence Platform keywordspeopleuse.com, I break down how tooltips can clarify complex terms, ease the cognitive load for your users, and even enhance accessibility—all while subtly playing a part in improving your site's search ranking metrics.

In this episode of "SEO is Not That Hard," we dive into the world of tooltips and their dual benefits. Not only do they make your website more user-friendly, but they also encourage longer user engagement and lower bounce rates—both crucial to SEO success. You'll learn how to harness the power of tooltips to keep visitors engaged longer, improving time on page and signaling to search engines that your content is valuable. Tune in to discover practical strategies for integrating tooltips into your web design and watch as these small but mighty elements contribute to a more robust SEO strategy.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

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Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as I unravel the complexities of canonical URLs. Discover why selecting the right URL is crucial to avoid duplicate content issues, conserve your site's crawl budget, and ensure that your pages rank exactly where you want them to. This episode is your guide to understanding how to direct search engines to the master copy of your content, boosting page authority and effectively elevating your rankings.

E-commerce site owners, this one's especially for you! Learn how improper URL management can dilute link equity, potentially lowering your search rankings. I'll break down the power of the rel="canonical" tag and its role in consolidating signals to elevate your site's performance. From practical tips to technical know-how, this episode is packed with actionable insights designed to optimize your SEO strategy and get your content the attention it truly deserves. Tune in and transform your approach to SEO with techniques that get results.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/