This is our 9th and final episode in this series covering digital marketing, link building and SEO for startups and brand new websites. We hope you have thoroughly enjoyed this series and that it has provided a great deal of value to you.

Quality Link Building is Tough

Link building can be one of the most challenging aspects of any online endeavor. Getting links to your site is key to increasing traffic and providing a boost in Google's rank as well. Regardless if you have an established business with an budget or are just getting started, it's important that link building isn't skipped over for fear of lack of knowledge. When done properly, you can reap many benefits including boosting search engine rankings, improved social media outreach and more attention from readers on every platform imaginable.

Outsourcing Your Link Building or SEO?

Outsourcing link building might seem like a lazy option, but if you have the budget to do it at scale, then great.

It's a nice way to grab links with high authority from big sites without investing the time and resources in-house. Your offsite team will be given specifications about your goals and what you expect from them so that they can take care of your link prospects effectively. They also won't need on-going training or supervision since handling SEO on an ongoing basis is their core competence.

Startup SEO Traffic from Link Building

Every startup knows less than 50% of their traffic will come from rankings. It is almost impossible to rank top spot on Google without link building. But what most people don`t know is that email outreach has been totally cut out. What startups should do instead? Avoid paid services and employ strategies developed specifically for small businesses with low budgets. Submitting content in relevant forums, comment spamming blogs, getting involved on social networks like facebook or yelp all are ways how you can build quality high quality links your site needs to generate traffic and get ranking higher in search engines AND also receive additional benefits.

Keyword Research

Did you know that keyword research is a key component to any SEO strategy? Consider starting by doing this simple exercise. Type your company's name, or the topic your site provides content on, into Google and review the results. Are there websites with higher authority and ranking than yours? If so, those are excellent targets for a link building campaign!

Whether you're a startup business or run an established online website, this podcast series should help provide some actionable strategies on how to build links, gain exposure and scale your online business with organic traffic like never before.

What would you like to learn next?

Connect with us:

SEO.co // DEV.co // Link.Build // PPC.co

In this our eighth episode of this series on practical SEO for startups, we discuss some parting thoughts on what it takes to give your startup more exposure in the search engines.

In this episode, we further discuss things like keyword research, targeting larger publishers and how to really scale your outreach to various larger outlets.

If you are a new(er) startup looking to find a way to really have the breakout exposure you need, then this podcast episode should be helpful.

Links are king!

One of the best things you can do to make sure your search engine optimization is successful is get high quality links. If Google takes it into account, these coveted links will take a startup company from number one for an industry keyword (i.e., "women office shoes) or corporate category in searches up to 10 page rank(i.e., Google Page Rank).

When it comes to being a successful startup, there's no more important metric than accelerating organic ranking. A steep enough slope of your company's growth rate will have you on pace with rival firms and increasing both the love-rate of new customers and the conversion rates – but in order for that momentum to start building without delay, you need first-class link building services.

It may seem daunting at first glance: crafting just one perfect pitch, negotiating link swaps across half a dozen websites, and constantly monitoring campaign performance so as to optimize ROI every step along the way.

It's not enough to have the best product in the world. In order for your company to grow, you need to think about how people will find your offerings in this age of information overload and business competition. More importantly, no matter where you are on your marketing journey, links drive more traffic and engagement than any other metric. Whether you need help developing a link building strategy specifically geared toward startups or learning from analyzing past campaigns with an SEO expert who understands "going big or go home," we've got your back 24/7 and amplify our work with social advertising

Building the perfect link strategy for your startup doesn't have to be too difficult or time-consuming, especially when you work with our team. We believe that aligning and leveraging strategies is key to building a sustainable and scalable business. This means we don't just build links using some of the best techniques in SEO—we create complementary strategies around email acquisition, content marketing, reputation management, social media engagement, etc., all without taking up hours of your day or your monthly budget.

Mentioned in this episode:

https://link.build/startups/

https://backlinkchecker.co/

https://seo.co/keyword-research/

Connect with us!

SEO.co // PPC. co // DEV.co // Link.Build

In this continuation in our series for startup digital marketing strategies, we further discuss strategies for building links, awareness and brand visibility online. Building a brand online is not an easy feat, but doing it with some of these basic tactics in mind should make the process at least a bit more painless.

To be a successful marketer today, you need to constantly be on the lookout for new and innovative ways to get your message in front of potential clients. This is achievable even as an individual through programs like Google Adwords where you can set up an ad at a low cost and keep track of how it performs over time. The key with this type of advertising is efficacy - does your campaign result in any clicks? When investing money into something, it's important that we see some return on our investment.

PPC advertising, which is most commonly seen on Google and Facebook, is one particularly cost-effective method of gaining exposure and driving traffic back to your site. You basically create an ad, set a "bid" price that you're willing to pay every single time someone clicks your ad (which ranges from $0.25 per click), then pay that amount whenever somebody clicks your advertisement.

Google ranks sites based on a combination of two broad categories; Relevance and Authority. Relevance is how closely the content of a page is going to meet a user's needs and expectations; for example, if the user asks a question, Google wants to find a webpage that answers it. Authority is a measure of how trustworthy or authoritative the source of the content is. It could come from your friends who you trust more than others, or through sources such as websites or blogs that have been around longer with proven track records for accuracy.

If you're an entrepreneur and have never built a website before, technical factors like meta titles, site structure, and XML sitemaps can seem intimidating. But the reality is that SEO is more learnable than most people give it credit for. A novice will get different results than someone with years of experience, but even if you don't know what each term means yet—here they are:

-Meta Titles : Title tags should be unique on every post and page so that the search engine crawler knows where to find content relevant to specific keywords. This tag is also used as a placeholder when browsers load a webpage without any other information about that page.

-Site Structure: Structuring your site in a hierarchy helps visitors better navigate through your pages while also optimizing your website for Google's algorithm; this way it will be easier to rank higher in SERPs (Search Engine Results Pages).

Don't rush into your brand decision; this name is likely what you're going to be stuck with for a long time, so spend some time really perfecting it.

The perfect branding process takes time and consideration - don't settle for anything less than the best!

Mentioned in this episode:

https://seo.co/brand/

https://seo.co/startups/

Connect with us:

SEO // DEV // PPC // Link Building Company

In this the 6th episode of our series on startup SEO and startup link building, we dive further into the right strategies and tactics for building links, getting brand awareness and otherwise growing your online business through search engine optimization and digital marketing. In this episode, we delve more into digital marketing and why it should be at the forefront of every startup's marketing agenda.

Our generation is so focused on social media and short-term gratification that we forget the value of in-depth content, and how it can really help to build links.

Link building is still vital for any website trying to maximize its SEO potential. Building links means going out there into a vast world of online content, and earning them by producing great onsite content that people want to share with their friends or followers. But even when you've got your site optimized as much as possible, chances are good you'll need an extra boost sometimes: offsite content which will give your site some well deserved attention from both readers who read it and webmasters looking for new places they can link to. The key thing about link building today? It takes time; whether you invest in developing quality backlinks over time or spend some money here or there on outsourced articles waiting for publications like Forbes or Slate to share them via social media, what matters is consistency.

For many startups, SEO is the real benefit to the strategy. Over time, as you build more links, your website's trustworthiness—or "authority"—will grow. And as that authority grows, you'll rank higher and higher in Google searches for terms relevant to your brand.

In this way, link building is a massive traffic generation engine both in terms of direct traffic from people clicking on it and indirect traffic from those who are exposed to it via search results.

Here are 5 ways to build links right:

- Avoid spamming or exchanging links too heavily.

- Don't force your links into irrelevant content.

- Be a helpful and cooperative site that includes new, quality content regularly.

- Create valuable relationships with other sites in your niche.

- Build up the trustworthiness of your site by highlighting positive reviews about you from other sources (like social media).

For more detail, take a look at our link building guide for beginners.

Mentioned in this episode:

https://seo.co/startups/

https://link.build/startups/

Connect with us:

SEO.co // PPC.co // DEV.co // Link.Build

In this the 5th episode of our podcast series on SEO for startups, we further explore strategies and tactics for gaining exposure and building links for enhanced SEO. In this episode we discuss how to pitch high profile media properties for larger SEO impact of your links.

As a startup, you've got your hands full managing day to day operations and trying to scale. The last thing you want is to spend weeks developing a separate set of skills meant solely to support your company's growth.

Startup digital marketing is best when it comes to converting buyers into raging fans. With the rise of social media, this can happen in an instant. Some people find it hard to turn down a personal request from someone they know and like on Facebook or Twitter. People are also much more likely to buy from brands that have been recommended by friends and family members through these channels than they would be if their purchase was made cold-turkey online.

One of the most important aspects of a successful online digital marketing campaign is creating awareness. Digital marketing provides you with the opportunity to reach out and tell your story, which could even lead to word-of-mouth marketing. Without digital marketing, someone else will be telling your business's story for you by other means that are outside of your control.

What if you could find out what the market wants before they know it themselves? With SEO, you don't have to spend billions of dollars a year to find out what consumers are hungry for. You can simply do an up-to-date online search and see who's doing well in your niche. Using this technique will give you access to the information you need at a fraction of the cost!

That's why most startups end up working with a link building partner: usually a firm or an agency who can help you devise a strategy, deploy new links, and analyze your results so that you don't have to do it all on your own.

Mentioned in this episode:

https://seo.co/link-building-strategies/

https://seo.co/startups/

https://seo.co/enterprise/

Connect with us:

SEO Agency // Web Dev // PPC company // Link Building Services

In this, the 4th episode of our series covering digital marketing for startups, we further explore techniques and tricks for implementing content marketing, link building and SEO for brand new startups. Here we further explore this topic, covering it further.

Digital marketing for newbie sites can be time-consuming and very difficult. Here we break down how to get established and expand your exposure.

There are many ways to build links, but some methods are more valuable than others. For example, you can try just earning links by producing great onsite content and distributing it via channels like social media.

If you're looking for something more consistent, you can write offsite content for major publishers and include links back to your site as citations or resource gateways for people to learn more. This way, every time someone clicks the link in your article they'll be redirected back to your site!

Every internet-based business needs to have an optimized website. The best way for your company to rank higher in Google search results is by using link building. This is because once you start to build links, your websites authority will grow and you will rank higher and higher on Google searches relevant to the brand. Link building can be seen as a massive traffic generation engine that generates direct traffic from people clicking on links leading back to your site or blog posts which are based off of keywords which drive high volumes of web traffic.

A startup is a lot to manage. You've got your hands full with the day-to-day operations and trying to scale, so the last thing you want is to spend weeks developing skills that are only necessary for growing your company. That's why most startups end up working with link building partners, usually firms or agencies who can help you devise a strategy for deploying new links and analyzing your results—so there's no need to waste time on something that will take precious resources away from what really matters: growth.

Be sure to check out our free SEO backlink checking tool to see where you rank compared to your competitors. Or if you're an SEO startup, check out our Reseller SEO Services.

We hope you enjoyed this episode. What would you like to discuss next?

Connect with us:

https://seo.co/ // https://ppc.co/ // https://dev.co/ // https://link.build/

In this third episode of SEO for startups, we explore how to small and newly-established businesses can find massive exposure from high profile media outlets, driving links, brand mentions and awareness where none previously existed. Here we explore how this not only can help sales, but also help with search engine optimization and digital marketing.

You may be wondering why so many people now rely on search engines to find products or services. Well, 93% of all online experiences start with a search. That's an astounding figure, given the fact that at any moment in time hundreds of millions of people are online and most rely more on search engines than social media recommendations when they look for products or services.

You are a startup that is looking to be funded? You must have some brilliant ideas, but one of the first things investors look for is sustainability. How visible do your website come up when people search for you online? What kind of traffic does your business get on an average monthly basis? How many visitors convert into leads and then into actual customers? Finally, how much money is coming in each month from these sales? If any of these numbers don't add up, it might be time to rethink your strategy.

A startup needs more than just great ideas if they want to attract funding from investors. They need proof that their products or services are sustainable - which means not only attracting lots of attention through online searches or getting lots of followers, but also converting those potential customers into actual ones by providing them with what they wanted and expected. A company should also show off their revenue streams each month so that there's a clear indication as to whether or not the business can continue without needing additional help.

Asking the right questions can be critical when going into a new business meeting. When they ask you how long it takes to get a return on their investment, don't give them some vague answer like "a few months." With proper SEO and good content strategy, you'll be able to show them the numbers that will start from a position of tremendous confidence. Your audience will be impressed by your knowledge and may even become paying customers themselves!

We hope you enjoyed this episode! If you liked this, please subscribe or let us know how we can improve our podcast.

Take a look at our link building services: https://linkbuildingservice.net/

Or if you're an agency, check out our white label link building services for SEO.

Connect with us:

SEO.co // DEV.co // PPC.co // Link.Build

In this, the second episode in our startup SEO series, we discuss the use of outreach to online publications for growing your link profile and of course your search engine optimization. In this episode, we dive into some specific strategies for growing online exposure through SEO, link building and digital marketing.

It's no secret that starting a business in today's world is tough. In fact, many fail before they even get off the ground. But for those who are willing to take risks and work hard, there is hope. One such company might be given a chance by landing a venture capitalist who will fork over millions of dollars upfront to invest in their growth prospects.

But a few startups quietly rake in profits from the get-go. Even without the help of angel investors, these winners often take advantage of one factor that other startups fail to fully utilize: Search Engine Optimization.

Experts disagree about whether startups need link building for SEO or not. Some contend that all a startup needs are brilliant ideas and access to VC funding, which is what happened in the case of Facebook

However not all startups end up like this, as some fold after months of fighting just to break even or worse still- losing money every day without ever getting anywhere close to what was invested into them!

What did you like from this episode? What could we improve for our next episodes?

Perform a backlink check now with our free tool! Or if you're an agency, check out our white label reseller SEO services!

Connect with us:

SEO. // DEV. // PPC. // Link.Building

In this first episode, we discuss SEO, link building and media exposure for startup websites. We go into detail on why high(er) profile media exposure is a must for startups. Here are some of the benefits:

1. Brand awareness and exposure

2. Backlinks from high profile websites, regardless of their type and format.

3. Sales and revenue!

Startups are one of the more difficult types of companies to market because there is rarely brand equity for new startups. The best time to start building that brand equity is right now by getting the media exposure your company needs to thrive.

We've worked for thousands of clients, from startups to Fortune 500 companies. We know all about SEO and have learned a lot through hands-on experience. Enterprise SEO is much different than startup SEO because enterprise websites have larger budgets which allow them to reach massive scale on their link building outreach campaign.

The difference between startup SEO and enterprise SEO is that the latter has a greater budget for reaching a wider audience with their campaign to build links back to your website.

Pretend every new page is a little baby. Every parent wants to raise a child that will be successful and happy, but there are several factors that can lead the child to fail. One of these factors is how many people have linked back to it with authority and love in order for the link's power to be transferred onto the new page. You know what they say about karma? Well, SEO has its own version of it too--everyone needs some love from time-to-time!

Mentioned in this episode:

https://seo.co/startup-digital-marketing/

https://seo.co/startups/

https://link.build/startups/

Connect with us:

https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/

In this, the second episode of discussion of dental SEO, we go over the strategies and tactics dentists, orthodontists and endodontists should take when marketing their various dental practices with SEO and digital marketing. This includes content marketing, blog writing, link building, social media and local SEO.

For Google, a search engine is more than just an information portal; it's also a place to make money. The company does allow dentists to purchase prime real estate in the form of paying for advertising on the site-which is pretty cool if you ask me. However, last year 94% of clicks went for natural search-i.e., organic search results that Google populates its pages with based on relevancy and prominence.

While Google allows dentists to purchase prime real estate in the form of pay-per-click (PPC) advertisements, roughly 94 percent of clicks go to natural search - i.e., organic search results that Google populates its pages with based on relevancy and prominence.

Research shows that roughly 33 percent of all searches result in a click for an internet user's desired destination (the "URL" or "web address" in their browser). The second-place spot garners around 15 percent, while 9 percent is shared by those who land on third place. In other words: if your dental practice doesn't show up on Google's top ten list, then it risks missing out on potentially fruitful leads from its prospective customers and clients!

Mentioned in this episode:

https://link.build/healthcare/

https://seo.co/local-seo/

Connect with us:

SEO. // PPC. // Link.Build. // DEV