The very first step in any selling process is to find someone to tell about your product or service. Cold calling is fine and has an important place in sales, but it can be frustrating and usually has a low contact and acceptance rate. You can do much better if you can get a referral, if someone you already know advises you to talk to one of their contacts.

So put down that cold call list as Scott and I discuss After Sales Issues - Referrals and other great ideas on episode 476 of the Winning at Selling Podcast.