The conversation between prospects and salespeople is constantly changing. Imagine a full count in a baseball game with 3 balls and 2 strikes, bottom of the ninth, tied score with 2 outs. The pressure, on the pitcher to throw another strike and win the game; and the batter to deliver a hit and stay in the game. How can we reduce the pressure of sales and maximize successful outcomes?

So listen up for answers as Bill and I address Questions from Listeners and other great ideas on episode 529 of the Winning at Selling Podcast.