How often do you think about lighting? In this episode of Automatic Merchandiser's Vending & OCS Nation podcast, host Bob Tullio talks to some leading micro market consultants and to Cam Cloeter, the founder of Lighting for Impact, a company that is literally dominating the retail lighting market from coast to coast.

Based on the data presented by retailers that are served by Lighting for Impact, their entry into the micro market industry is great news for operators. Adding lighting or enhancing the lighting in a retail setting can result in a measurable, long-term jump in sales. 

After listening to this podcast, listeners are certain to have a "lightbulb" go off with the realization that it makes good sense to start thinking about lighting.