Serve then sell

Serve then sell

By Suzy GoodwinBusinessEntrepreneurship
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Serve then sell episodes

  • 5.5 Expansion Strategies for Direct Sales with Olive Fox Design

    Full show notes coming soon at tara.servethensell.com

    Connect with Tara on social at instagram.com/olivefoxdesign or on her website (revamped coming soon!) at olivefoxdesign.com

    Discussed in this episode:

    • Using lead magnets to grow your warm market
    • Email strategy for direct sales as part of a business foundation 
    • When is it time for a website? Power in having a website as e-commerce and for SEO purposes
    • Takeaway: 70% of direct sellers are completely online (Direct Selling Survey 2019- pre COVID!). It’s an e-commerce biz in 2020, not your mama’s 1986 kitchenware or make up party. Be ready!
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      12 min
    • 5.4: Making Changes to Your Personal Brand with Tara Cochran of Olive Fox Design

      Full episode notes coming soon at tara.servethensell.com  


      Find Tara at instagram.com/olivefoxdesign or olivefoxdesign.com  

      • changing your personal brand  
      • Brand refresh versus total pivot or change  
      • How to approach  our visual content is an extension of YOU! 
      • Nothing is in stone
      • Listen to your audience test and look at analytics on social media accounts to see how changes are being received  
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        Support this podcast: https://anchor.fm/serve/support
        10 min
      • 5.3: How to Create Graphics that Expand Your Brand with Olive Fox Design
        Full show notes coming soon at tara.servethensell.com 
        Connect with Tara instagram.com/olivefoxdesign or at her website olivefoxdesign.com 
        Create your own graphics to expand your brand 
        Share you-centric content people want to share
        Green Pepper example: livingfornaptime.com/starting-a-blog/blogging-mistakes-to-avoid/
        Why you should watermark your work
        Where to place logos or brand names as a watermark
        Invest time into great work & don't trust everyone on the Internet
        Filters- who should use them, who shouldn't
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        11 min
      • 5.2: Typography, Color Theory, & File Type Basics with Olive Fox Design

        Full show notes coming soon at tara.servethensell.com

        Connect with Tara

        instagram.com/olivefoxdesign

        olivefoxdesign.com

        • Bare minimum graphics knowledge
          • Basics of colors, color theory 101
          • Basics of fonts/typography
          • File types 
          • What tools are recommended? 
          • Takeaway: consistent aesthetics will make you a recognizable brand, you don’t need to be a Graphic Designer to do it!
          • Support this show:

            • servethensell.com

            • runliftmompod.com/servethensell

            • instagram.com/servethensell


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            Support this podcast: https://anchor.fm/serve/support
            12 min
          • 5.1: Direct Sales, Brand Strategy, & Graphic Design with Tara Cochran of Olive Fox Design

            full show notes coming soon! Until then, enjoy connecting with tara on social: 

            instagram.com/olivefoxdesign

            olivefoxdesign.com

            Time based notes:

            1:00 exploring our relationship, from printable to website partner 2:00 background 3:00 how Tara helps small businesses and direct sellers with brand strategy 5:00 time savings is a huge value, work with someone who understands what you're doing 6:30 your voice/image is not your brand's - be you! 7:00 you’re not as good at Canva as you think you are

            Support this show: 

            • servethensell.com
            • runliftmompod.com/servethensell
            • instagram.com/servethensell

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              Send in a voice message: https://anchor.fm/serve/message
              Support this podcast: https://anchor.fm/serve/support
              10 min
            • Album 5 announcement - Tara Cochran of Olive Fox Design

              COMING SOON: Brand Strategist and Graphic Designer Tara Cochran is on the show to discuss all things design for direct sellers and entrepreneurs. 

              One episode per day, beginning Monday 11/23 - Friday, 11/27. You can listen one at a time (episodes are 8-12 minutes long) or all at once, masterclass style. 

              In the meantime, connect with Tara on IG at instagram.com/olivefoxdesign or get on her waitlist for design work at olivefoxdesign.com


              Connect with me at runliftmompod.com to see the work Tara has done, including my new Run Lift Mom logo!


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              · Anchor: The easiest way to make a podcast. https://anchor.fm/app
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              3 min
            • 14: What's it like to be a Male Rep at ZYIA Active? with Greg Schlichting

              Show notes: 

              2:00 how did you get into direct sales? 4:00 what is it like to be a man in a female dominated company 5:30 exactly who are you selling to, anyway? 7:00 importance of being trustworthy, knowledgeable regardless of gender 9:00 direct sales industry and desire to serve others 10:30 leading women as a man 11:00 what each gender can learn from the other 13:00 where to find ya boy Greg 

              Connect with Greg, ZYIA Executive: 

              facebook.com/greg.jamess

              instagram.com/greg.schlichting/

              Support this show: 

              servethensell.com

              runliftmompod.com/servethensell



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              15 min
            • Show Up 6: Leadership in Network Marketing and Direct Sales
              Full notes for album can be found here: https://erika.servethensell.com 
              https://instagram.com/erikalearothenberger
              leadership structure in network marketing or direct sales
              showing up as a leader no matter how many people are formally under you
              joining your leader by choice, teamwork toward common goals
              team culture and power of choice
              developing leaders and inspiring confidence in others
              leadership style and the difference between network marketing and corporate America
              danger of "sponsor monsters"
              working with someone who has a different style, finding people who want to duplicate your efforts
              showing up as a leader every day?
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              14 min
            • Show Up 5: Owning an Abundance Mindset
              Full notes for album can be found here: https://erika.servethensell.com 
              https://instagram.com/erikalearothenberger
              direct sales after years in a male dominated industry
              working with majority women vs men
              cheering other women on
              why jealousy is such a hard feeling to process and handle
              story time: glass half full
              top tips for leaning into abundance mindset
              self coaching and resources for a broken mindset
              Erika's book
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              16 min
            • Show Up 4: How to Deal with MLM Haters
              Full notes for album can be found here: https://erika.servethensell.com 
              https://instagram.com/erikalearothenberger
              • perception of women and men in our industry
              • people don't know and understand direct selling/network marketing
              • why people behave with a guard up
              fear and the unknown
              • how we can serve those behind us “on the line”
              • personally handling friends and family who don’t support direct sellers/MLM
              • affirmation for someone feeling pressure from an unsupportive network
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              14 min

            About Serve then sell

            From the publisher's feed

            From Run Lift Mom podcast host & affiliate marketer Suzy Goodwin, Serve then Sell is a training space for Aloette A Team.