ServiceNow is a business pushing the boundaries of what’s possible in B2B marketing.  

In this episode of The Marketing Week Podcast, the brand's CMO Colin Fleming joins host Russell Parsons, editor-in-chief of Marketing Week, to explore how his unconventional career journey – from Red Bull racing driver to C-suite exec – has influenced his approach to marketing and leadership, and how to thrive in B2B.  

Before joining the SaaS giant, Fleming spent 13 years at Salesforce, rising to executive vice-president of global marketing. He reflects on some of the challenges it faced, explaining how the business focused “so much on aligning to the sales team, that [it] forgot to be a brand”.  

Fleming also sheds light on how marketers can form strong relationships within their organisations, his approach to long-term brand building, and his advice for marketers on celebrating moments, not just the end result.  

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