Just as Cal is dipping his toes in the water on reshaping health care, Seth encourages him to dive in. The marketing guru uses the principles behind his new book about the power of creativity, The Practice, to point Cal toward the deep water in all the right directions. Years from now, when Cal looks back on this podcast, he'll remember it as the time he decided to dedicate his life to learning about health care, understanding it and changing it for the better. He'll always be grateful to Seth for the inspiration and this moment in time. Anybody who wishes to go off on a passionate mission of any kind should listen to this conversation.