Ben Falk is one of the most prominent figures in the world of ecological design but he didn't always see that path as his future. At a young age, he was drawn toward acts of dramatic protest, like sleeping in trees. But eventually he had an epiphany: the best way to inspire change is not to yell at or shame people, but to show them a better way to live. 

In the show, we discuss how Ben became one of the biggest names in his field, how he manages his own land, what kinds of client projects tend to succeed in the long term, and how mainstream awareness of permaculture is shifting. Check out Ben's work at wholesystemsdesign.com.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.