The 2003 paper in question: https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.10096

See also my 2009 Psychology Today article recounting the details of this study: https://bit.ly/3zWmhnr

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This clip was posted earlier today (September 30, 2021) on my YouTube channel as THE SAAD TRUTH_1305: https://youtu.be/Ko0xbvhlvCQ

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The Parasitic Mind: How Infectious Ideas Are Killing Common Sense was released on October 6, 2020. Order your copy now.

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Dr. Gad Saad is a professor, evolutionary behavioral scientist, and author who pioneered the use of evolutionary psychology in marketing and consumer behavior. In addition to his scientific work, Dr. Saad is a leading public intellectual who often writes and speaks about idea pathogens that are destroying logic, science, reason, and common sense.

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