Wizard of Ads Monday Morning Memo

Shadows and Silhouettes


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Your actions cast a shadow across space and time, affecting people directly – or indirectly – for generations.

You already know this.


The rest of what I’m about to tell you is speculative, but I believe I am right:


Visually, a shadow is a hole in the light. A shadow carries the distorted shape of a moment beyond the moment itself. A shadow speaks of consequences.


A silhouette is not a shadow. A silhouette is what we see when we look toward the light. A silhouette speaks of things to come.


Painters and writers and photographers and historians and the makers of movies have always seen this, always known it.


You have always known it, too.


Shadows speak of the past. Silhouettes speak of the future. When you see a silhouette on the horizon, you immediately think, “And then what happened?”


You can use these ideas to deepen the subtlety and artistry of your communication. Don’t worry that your reader/listener/viewer won’t understand. Trust their deep intuition. Trust the right hemispheres of their brains, that half whose principal function is to make connections and predictions through the recognition of patterns.


Gut feelings, hunches, premonitions, and intuitions are psychological products of that wordless, pattern-recognizing logic of the right hemispheres of our brains.


Zig-zagging enthusiastically back-and-forth across that landscape of possibilities, making connections and seeing patterns, you have a beagle in your brain.


I call mine Indy.


What do you call yours?


Roy H. Williams


PS – Einstein was a scientist who saw that time and space and reality itself were tied to the speed of light. E = MC2 : E – the energy in a thing = M – its mass x C2 – the speed of light, squared.


In the first chapter of an ancient Jewish book of Beginnings, God says, “Let there be light” and our universe springs into existence. Scientists call this the Big Bang. Einstein, being Jewish, was familiar with the original story.

We call it the speed of light, but a more accurate way to think of it would be the speed of reality; the frame-rate of the universe.

Indy Beagle will explain the math of this conjecture in the rabbit hole. To enter the rabbit hole just click the silhouette of Indiana Beagle standing at the bottom of the clock in the image at the top of the memo. Each click of an image in the rabbit hole will take you one page deeper. This week, there are 20 pages in all.– RHW

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Wizard of Ads Monday Morning MemoBy Roy H. Williams

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