Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber’s Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers.

View the view version of the podcast on YouTube

About Our Guest:
Max Sorensen
Senior Vice President of Operations, Caliber
[email protected]

About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122

WrenchWay Resources:
For Technicians & Students

• Compare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
• Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.

For Shops & Dealerships

• Hire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. 

For Auto, Diesel, & CTE Instructors:

• Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.

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