TL:DR

A practical and candid conversation with Tobias Lestrell (Shapescaper) on better edging systems, weathering steel insights, and the realities of growing an Australian manufacturing business in the landscaping industry.

In this episode…

Adam sits down with Tobias Lestrell, owner and director of Shapescaper, to unpack the story behind a brand that’s become a go-to for metal edging, modular planter boxes and landscape rings.

Toby shares how he moved to Australia from Sweden with an engineering background, entered the landscaping supply world in 2008, and eventually took the leap to build a business of his own. 

Five years in, Shapescaper now manufactures in Bayswater (Melbourne, Australia), supplies through a strong retail network, and continues refining products based on real-world feedback from landscapers.

We also get practical on-site tips, including how to achieve clean curves, what thickness to choose for tighter radii, and what to consider in coastal environments where weathering steel behaves differently. 

Toby talks about the value of education (FAQ resources, videos), the importance of backing your stockists, and what it takes to grow a team while keeping culture strong.

Key takeaways from the episode

• On-site shaping tip: For tight curves, Toby recommends 2mm thickness (it holds shape better and resists kinking) and working slowly rather than forcing the final shape in one go.
• Weathering steel basics: The “rust look” is a protective oxide patina that develops naturally over time; it’s low-maintenance and scratches tend to blend in as it continues to oxidise.
• Coastal considerations: Within 1km of a saltwater coastline, Shapescaper recommends going thicker (e.g., 2.5mm) as the protective oxide doesn’t form in the same way.
• Modular planter box system: Designed so landscapers can combine standard components to create long runs and custom sizes, with internal bracing for structural integrity.
• Distribution focus: Shapescaper prioritises supporting its stockist network rather than selling direct, helping ensure reliable availability for landscapers.
• Business growth realities: Toby speaks candidly about early financial pressure, scaling to a sizeable team, investing in machinery (including automation), and learning the importance of systems as you grow.
• Culture matters: Simple rituals (like a weekly Friday lunch) help keep teams connected when the pace is relentless.

 🔔 Follow The Front Garden so you don’t miss any future episodes.

👁️‍🗨️ About Tobias Lestrell

• Website: shapescaper.com.au
• Blog: Shapescaper Blog
• Facebook: Shapescaper
• Instagram: @shapescapersteel
• LinkedIn: Tobias Lestrell

Got a suggestion for an episode of The Front Garden? Send us a text message!

The Front Garden Podcast is proudly presented by Landscaping Victoria, and is brought to you by Coolabah Turf. Visit Victoria’s premium instant turf supplier at coolturf.com.au