February 14, 2024

Shaping the Future of FinTech: Trailblazing Journey in Digital Transformation with Executive Amnah Ajmal | Ep 817

9 minutes

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In this insightful episode of The Digital Executive, Brian Thomas engages with Amnah Ajmal, Executive Vice President of Market Development for Eastern Europe, Middle East, and Africa at MasterCard. Amnah's illustrious career spans various leadership roles across global markets, contributing significantly to the evolution of consumer banking and payments. From her early days at Citigroup to spearheading innovation at MasterCard, she has been at the forefront of digital and cultural transformation in the financial sector.

Amnah discusses the rapid adoption of new technologies by consumers, especially post-COVID and with the emergence of Gen Z. She highlights the shift towards more collaborative models between FinTechs and traditional financial institutions, emphasizing innovation and scalability through partnership. Another key focus for Amnah is the drive towards sustainability and financial inclusion, areas that have gained momentum in recent years.

One of her most notable contributions is the digitization of payment solutions, making it more accessible for SMEs to adopt digital payments through QR codes, pay-by-link, and tap-on-phone technologies. This innovation has not only simplified transactions but has also broadened the scope of digital payment acceptance.

Recognized as one of the top women in FinTech globally, Amnah shares her leadership philosophy, which centers on surrounding herself with a diverse and talented team, fostering an environment where innovation thrives. She stresses the importance of unlearning and relearning in today's fast-paced FinTech landscape, advising leaders to focus on solving real problems rather than being swayed by the allure of new technologies.

As the conversation unfolds, Amnah provides valuable insights into the future of FinTech, urging industry leaders to prioritize identifying and addressing genuine customer pain points over implementing technology for its own sake. Her visionary approach and dedication to inclusivity and sustainability in financial services make this episode a must-listen for anyone interested in the dynamic world of FinTech and digital transformation.

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