In the final episode of this special 3-part Watson Weekly series, Rick Watson is joined by Kelly Goetsch, Advisor at Commerce Tools, to discuss what’s next for the world of commerce. Key topics include:

• The rise of social shopping and platforms like TikTok Shops
• How AI is redefining brand discovery and trust
• Predictions for retail growth and consumer behavior in 2025
• The enduring influence of earned media in building connections

This episode ties the series together with forward-looking insights and strategies to thrive in an ever-changing e-commerce landscape.