SharkPreneur

YouTube Domination

Aleric Heck, AdOutreach

– The Sharkpreneur podcast with Seth Greene Episode 987 Aleric Heck

Aleric Heck is a YouTube Ads Expert & the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of Entrepreneurs & Business Owners how to Grow & Scale their business using laser-targeted YouTube Ads. Collectively, Aleric has helped his clients generate over $200 Million+ in sales from YouTube Ads & scaled his own business to over 8 Figures.

Listen to this informative Sharkpreneur episode with Aleric Heck about dominating YouTube.

Here are some of the beneficial topics covered on this week’s show:

- How there are three main ways to stand out on YouTube and what they are.

- Why creating content that resonates with you target audience is foundational approach to building a successful YouTube channel.

- How in-stream YouTube ads can be targeted to the right audience for direct response marketing.

- Why advertisers should tap into the segment of YouTube viewers who want to learn.

- How direct response ads are ideal for advertisers looking for specific results, like sales conversions.

Connect with Aleric:

Guest Contact Info

Facebook

facebook.com/groups/advanced/youtubeads

LinkedIn

linkedin.com/in/alericheck

Links Mentioned:

adoutreach.com

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The Happiness Habit

Kara Payton, Re-Authenticated

– The Sharkpreneur podcast with Seth Greene Episode 986 Kara Payton

Kara Payton is an author, motivational speaker, authenticity strategist, and subconscious reprogramming expert. She is a top 10% ranked podcast host with 5 years’ experience in events production and volunteer team building for Tony Robbins. 

As the Host of The Happiness Habit Podcast and Founder of Re-Authenticated, she helps people create an identity of freedom through authenticity so you can end self-abandonment, heal your nervous system of emotional addictions, and stop keeping the secret of you. Her workbook, “Re-Authenticated,” a revolutionary self-transformation guide to personal freedom, is releasing on Amazon this fall. 

She is a sought after thought leader specializing in intensive transformation in the behavioral health field. Her expertise has been featured in the Kansas City Star, KCTV 5, Mental Health News Radio Network, Rumble, Voyage, & Authority Magazine. Known as “The Authenticity Anti-Hero,” she helps people overcome anxiety, overwhelm & self-doubt to increase their income, productivity & confidence!

Listen to this informative Sharkpreneur episode with Kara Payton about her new book, The Happiness Habit.

Here are some of the beneficial topics covered on this week’s show:

- How pursuing traditional methods of success doesn’t always lead to happiness.

- Why having prominent figures in your life as mentors can be life changing.

- How it’s important to show genuine emotions and to connect deeply with others without any pretense or staging.

- Why people need to challenge their false beliefs and make positive changes in their lives.

- How people should be open to finding the truest versions of themselves.

Connect with Kara:

Guest Contact Info

Instagram

@karapayton_

Links Mentioned:

karapayton.com

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Your Brain Friendly Workplace

Friederike Fabritius, FriederikeFabritius.com

– The Sharkpreneur podcast with Seth Greene Episode 985 Friederike Fabritius

Friederike Fabritius, MS, is a Wall Street Journal bestselling author, neuroscientist, and trailblazer in the field of neuroleadership. Her brain-based leadership programs have transformed how Fortune 500 executives think, innovate, and navigate change. Fabritius is a thought leader and keynote speaker, known for engaging global audiences at organizations such as Google, Ernst & Young (EY), Boston Consulting Group (BCG), Adecco, Accenture, Deloitte, BMW, Bayer, SAP, Harvard Business Review, trivago, and Audi. An alumna of McKinsey & Company and the Max Planck Institute for Brain Research, she has delivered keynotes for executives in over 164 countries. 

Fabritius is author of the Wall Street Journal Bestselling The Brain-Friendly Workplace: Why Talented People Quit and How to Get Them to Stay and the award-winning book The Leading Brain: Neuroscience Hacks to Work Smarter, Better, Happier. Her work has been featured in HBR, The Wall Street Journal, Forbes, Newsweek, Huffpost and many more. She is recognized as a LinkedIn Top Voice, focusing on Work-Life Balance. As a keynote speaker, Friederike consistently receives amazing feedback from her clients and is routinely asked to return time and time again.

Listen to this informative Sharkpreneur episode with Friederike Fabritius about finding a brain friendly workplace.

Here are some of the beneficial topics covered on this week’s show:

- How the biggest mistake leaders make is neglecting their foundations like sleep, exercise, and nutrition.

- Why you should trust you gut and follow you instincts.

- How supporting different brain types in your business will allow for optimal performance.

- How many companies haven’t fully embraced neurodiversity and why that is a mistake.

- Why employees should have the freedom to choose how they reach their goals.

Connect with Friederike:

Guest Contact Info

Twitter

@FriederikeFab

Instagram

@friederikefabritius

Facebook

facebook.com/FriederikeFabritius

LinkedIn

linkedin.com/in/friederikefabritius

Links Mentioned:

FriederikeFabritius.com

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My Favorite Part is the Failure

Jamie Sheppard, Mauka Digital

– The Sharkpreneur podcast with Seth Greene Episode 984 Jamie Sheppard

Jamie Sheppard, CEO of Mauka Digital has been in the Digital Marketing and Software Development industry for over 20 years. Jamie has helped build companies and digital agencies over the years including two of his own. Mauka Digital is the latest. And if you ask him, it’s his favorite!

Listen to this informative Sharkpreneur episode with Jamie Sheppard about how failing is an important aspect of success.

Here are some of the beneficial topics covered on this week’s show:

- How business owners must do proper research and identify where their customers are to avoid wasting budget on random marketing efforts.

- Why businesses shouldn’t lay off their sales force or marketing agencies during difficult times.

- How cutting off inbound sources of revenue is detrimental to a business’s growth.

- Why embracing failure and learning from it allows people to improve their companies.

- How AI is a great tool but shouldn’t be used for content creation.

Connect with Jamie:

Guest Contact Info

Twitter

@MaukaDigital

Facebook

facebook.com/MaukaDigital

LinkedIn

linkedin.com/company/maukadigital

Links Mentioned:

maukadigital.com

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Amazon Inventory Optimization

Chelsea Cohen, SoStocked.com

– The Sharkpreneur podcast with Seth Greene Episode 983 Chelsea Cohen

Chelsea Cohen, an Amazon inventory management expert, and the co-founder and CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker, and consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events and the Prosper Show and Amazing Summit stages, among others.

Listen to this informative Sharkpreneur episode with Chelsea Cohen about Amazon inventory optimization.

Here are some of the beneficial topics covered on this week’s show:

- How it’s important to utilize data from Amazon’s API to track and calculate inventory levels while considering sales history and allowing for customization on a seller and product basis. 

- Why marketing efforts should focus on grassroots strategies and leverage relationships within the Amazon community.

- How AI can assist with data analysis but isn’t always reliable when it comes to predictions over a timeline.

- Why profitability is a major concern for Amazon sellers.

- How sellers must understand the avoidable fees, predict upcoming fees, and create strategies to offset the fee changes.

Connect with Chelsea:

Guest Contact Info

Facebook

facebook.com/SoStocked

LinkedIn

linkedin.com/company/sostocked

Links Mentioned:

SoStocked.com

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Big Social Marketing

Celeste Simmons, Big Social Marketing

– The Sharkpreneur podcast with Seth Greene Episode 982 Celeste Simmons

Celeste Simmons is the owner of Big Social Marketing, a full-service marketing company that has been in business since 2012. Her company slogan is: Big Results on a Small Budget! Celeste started in marketing in the early 2000’s with a print magazine, moved into bulk mail, and later into websites and digital marketing. Celeste and her team help business owners grow their revenue and client base through Google Ads campaigns, Social Media campaigns, Websites, Newsletters, and Text Message Campaigns.

With a strong background in digital marketing, she loves uncovering new methods of advertising and helping business owners reach new audiences. With 20+ years of marketing experience, she knows how to get results by using Google Ads, Search Engine Optimization, and other Digital marketing options. 

Listen to this informative Sharkpreneur episode with Celeste Simmons about Big Social Marketing.

Here are some of the beneficial topics covered on this week’s show:

- How staying on top of changes in social media means focusing on mainstays first and evaluating new platforms for their potential staying power.

- How social media marketing involves managing reviews, responding to customer feedback, and controlling your online narrative. 

- How many business owners limit themselves to a single marketing channel instead of diversifying to reach a wider audience.

- Why you should start small and then gradually increase your marketing budget.

- Why it’s important to track analytics and use social media to obtain immediate and valuable insights into the performance of marketing efforts.

Connect with Celeste:

Guest Contact Info

Facebook

facebook.com/bigsocialmarketingcom

LinkedIn

linkedin.com/in/celestesimmons

linkedin.com/company/bigsocialmarketing-com

Links Mentioned:

bigsocialmarketing.com

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Microdosing for Success

Paul Austin, Third Wave

– The Sharkpreneur podcast with Seth Greene Episode 981 Paul Austin

Paul F. Austin is one of the most prominent voices in the world of psychedelics. As the founder of Third Wave, he has educated millions on the importance of safe and effective psychedelic experiences. A pioneer at the intersection of psychedelics, personal transformation, and professional success, his work has been featured in Forbes, Rolling Stone, and the BBC's Worklife.

Paul helps leaders, creatives, and pioneers leverage psychedelics for exponential personal growth and professional development. He views psychedelics as a skill refined through mentorship, courageous exploration, and intentional use.

Learning how to master this skill will be crucial in the story of humanity’s present-future evolution.

Listen to this informative Sharkpreneur episode with Paul Austin about microdosing for success.

Here are some of the beneficial topics covered on this week’s show:

- How one of the biggest misconceptions about psychedelics is that they are harmful and addictive.

- Why the biggest challenge in the field of psychedelic assisted therapy is because psychedelics are illegal.

- How it will be a while before we see MDMA or psilocybin used in medical settings.

- Why state-level legalization efforts are gaining more momentum than ever before.

- How rules and regulations are needed to support the growing interest in psychedelics instead of outdated ideas from the 50s and 60s.

Connect with Paul:

Guest Contact Info

Twitter

@thirdwaveishere

Instagram

@thirdwaveishere

Facebook

facebook.com/thirdwaveishere

LinkedIn

linkedin.com/company/third-wave-psychedelics

Links Mentioned:

thethirdwave.co

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Meeting the Demands of Digital Marketing

Marc Reifenrath, Spinutech

– The Sharkpreneur podcast with Seth Greene Episode 980 Marc Reifenrath

You won’t find anyone more passionate about culture than Marc Reifenrath. As one of the original founders and the current CEO of Spinutech, he understands firsthand how critical a company’s culture is to achieve and maintain success. Marc has seen Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. He would be the first to tell you that Spinutech would not be what it is today without a team of people who are as invested in each other’s growth and success as they are in delivering the best for their clients. When he has time away from growing his team and working with clients, Marc enjoys family time, golfing, and traveling — in that order.

Listen to this informative Sharkpreneur episode with Marc Reifenrath about meeting the demands of digital marketing.

Here are some of the beneficial topics covered on this week’s show:

- How the ability to adapt to change is a key factor for a successful business.

- Why you should hire team members who specialize in specific niche areas.

- How businesses have faced challenges due to the post-COVID economic changes, inflation in paid search, and shifts in consumer behavior.

- Why networking and building relationships is an important part of any business.

- How having a podcast allows you to establish thought leadership and share insights on leadership trends, culture, and core values.

Connect with Marc:

Guest Contact Info

Twitter

@spinutech

Instagram

@spinutech.llc

Facebook

facebook.com/spinutech

LinkedIn

linkedin.com/company/spinutech

Links Mentioned:

spinutech.com

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Hawke Media & AI

Erik Huberman, Hawke Media

– The Sharkpreneur podcast with Seth Greene Episode 979 Erik Huberman

CEO and Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions, the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ and most recently authored his own book, The Hawke Method.

As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers just to name a few.

Listen to this informative Sharkpreneur episode with Erik Huberman about Hawke Media and AI.

Here are some of the beneficial topics covered on this week’s show:

- How marketers must understand that their marketing drives enterprise value and growth.

- Why it’s important for businesses to focus on bottom-up growth instead of focusing solely on the addressable market.

- How starting a successful agency requires having a deep understanding of marketing and being the best.

- Why you shouldn’t expect easy success and quick money by running Facebook ads when starting a new company.

- How companies shouldn’t cut back on their marketing budget based on fear driven narratives.

Connect with Erik:

Guest Contact Info

Twitter

@hawkemedia

Instagram

Facebook

facebook.com/hawkemedia

LinkedIn

linkedin.com/company/hawkemedia

Links Mentioned:

hawkemedia.com

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Innercise

John Assaraf, myNeuroGym.com

– The Sharkpreneur Podcast with Kevin Harrington and Seth Greene Episode 978 John Assaraf

John Assaraf is a world-renowned mindset and behavioral expert who has appeared numerous times on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show. He has written 2 New York Times best-selling books and appeared in 12 movies including the blockbuster hit “The Secret '' and "Quest For Success'' with Richard Branson and the Dalai Lama.

He is passionate in helping people tap into their brain’s superpower and hidden capabilities, so they achieve their life’s biggest goals and dreams. John founded myNeuroGym.com and the Innercise app which is revolutionizing mindset coaching and mental fitness. The cutting edge “Innercises” help people eliminate obstacles and shatter limitations, as they strengthen their mind.

Listen to this illuminating Sharkpreneur episode with John Assaraf about the Innercise app.

Here are some of the beneficial topics covered on this week’s show:

- How Innercise refers to exercises that strengthen the neuro muscles and your mindset.

- How repeated actions create neural patterns in the brain.

- Why it’s important to prioritize learning and improve yourself by observing successful people.

- How having an effective morning routine can set you up to have an effective day.

- How inner game training is transformative and impacts your personal and professional success.

Connect with John:

Guest Contact Info

Instagram

@neurogym

Facebook

facebook.com/NeuroGym

LinkedIn

linkedin.com/in/johnassaraf

linkedin.com/company/neurogym

Links Mentioned:

myNeuroGym.com

Rewire Your Brain Event Registration Page: 

http://mkt.myinnercise.com/go/?p=JAAFF12380&w=APPINNERCISEREGISTER

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