SharkPreneur

SEO Optimizers

Brandon Leibowitz, SEO Optimizers

– The Sharkpreneur podcast with Seth Greene Episode 868 Brandon Leibowitz

Brandon Leibowitz runs and operates SEO Optimizers and has since 2007. SEO Optimizers is a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, and leads.

Listen to this illuminating Sharkpreneur episode with Brandon Leibowitz about using SEO to get businesses more traffic online.

Here are some of the beneficial topics covered on this week’s show:

- How SEO is a good way for businesses to get free online traffic to your website.

- Why businesses should offer a product that is searched for often on Google.

- How every kind of business can use the same SEO tactics and get similar results.

- Why there are so many misconceptions of SEO and how it works.

- How using SEO allows businesses to tap into a market they didn’t know existed.

Connect with Brandon:

Guest Contact Info

Twitter

@seooptimizers

Facebook

facebook.com/seooptimizers

LinkedIn

linkedin.com/company/seo-optimizers

Links Mentioned:

seooptimizers.com/gift

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Improving Subscriptions and Memberships with QPilot

Matthew Holman, QPilot

– The Sharkpreneur podcast with Seth Greene Episode 867 Mathew Holman

Matthew Holman is the head of growth at QPilot, a subscription software that unlocks flexible subscriptions. He is also the cofounder of Sharehouse, an ecommerce community. He loves education, running, movies, and trying to be funny on LinkedIn.

Listen to this illuminating Sharkpreneur episode with Matthew Holman about improving subscriptions and memberships with QPilot.

Here are some of the beneficial topics covered on this week’s show:

- How brands are creating more powerful subscription experiences where the customer has more control.

- Why it’s important for customers to be able to control how often their subscription is sent to them.

- How brands should create a flexible subscription option for their clients.

- Why most current subscription software is not as flexible as they should be.

- How the future of subscription products is all about engagement.

Connect with Matthew:

Guest Contact Info

Twitter

@teamqpilot

@subscriptiondoc

Facebook

facebook.com/teamQPilot

LinkedIn

Linkedin.com/in/holman-matthew

Links Mentioned:

QPilot.com

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I Have a Podcast

Vinnie Potestivo, VPE Talent

– The Sharkpreneur podcast with Seth Greene Episode 866 Vinnie Potestivo

Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist, and content coach. He is a well-trusted connector who creates, develops, produces, distributes, amplifies, and helps to monetize some of the most talked-about brands in modern pop culture. As host of I Have a Podcast, his goal is to inspire your creative potential.

Listen to this illuminating Sharkpreneur episode with Vinnie Potestivo about the benefits of having a podcast.

Here are some of the beneficial topics covered on this week’s show:

- How Zoom has allowed more people to come out with their own podcasts.

- Why podcasters should realize how valuable their intellectual property is.

- How podcasters can own their own show, rather than it being owned by a network.

- Why there is power right now in creating your own intellectual property.

- How you should be turning your podcast into a blog as well.

Connect with Vinnie:

Guest Contact Info

Twitter

@ihaveapodcast

Instagram

@ihaveapodcast

Facebook

facebook.com/ihaveapodcast

LinkedIn

linkedin.com/in/vinniepotestivo

Links Mentioned:

ihaveapodcast.com

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Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International.

Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. 

As a passionate speaker, Rich inspires business entrepreneurs How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs. As a consultant, Rich holds Certifications in Global Branding, Training Mastery, Certified Trainer and Master Coach of Neuro-Linguistics Programming and Timeline. 

Listen to this illuminating Sharkpreneur episode with Rich Kozak about re-inventing branding.

Here are some of the beneficial topics covered on this week’s show:

- How you must clearly define your strategy and language when launching a brand.

- How marketing is the execution of an excellent branding strategy.

- Why big companies struggle so much with branding.

- How having the right messaging allows entrepreneurs to stay true to themselves. 

- How you must be committed to really grow your brand and your business.

Connect with Rich:

Guest Contact Info

Facebook

facebook.com/richbrandsrk

LinkedIn

linkedin.com/in/richkozakrichbrands

Links Mentioned:

thebrandyouwillbecome.com

richbrands.org

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Amber Spears is a global leader, keynote speaker, highly sought-after consultant, and one of the top leaders in the affiliate and partnership arena. 

Amber has spoken or been a keynote on stages like: Traffic and Conversion, Affiliate Summit East, Spark Live, Affiliate World, Mindshare, Facebook, and many others. 

Amber is a two-time award winning industry leader, named a “Top Marketer” by Digital Marketer, was in the film “Millionaire Within Her,” and has been featured on many top podcasts including: 7 Figure Entrepreneur, Strategic Profits, Digital Marketer, Hustle and Flowchart, Affiliated, and others, and is almost always asked to come back for repeat episodes and appearances due to her practical marketing advice, openness, and sense of humor.  

Amber has been called upon by industry giants like Kajabi, Clickbank, and Digital Marketer to create courses on partnership and affiliate marketing, that are being used by companies all over the world to grow their business with her proprietary methods. 

She has been called The Affiliate Marketing Guru, The Queen of Affiliate Marketing, and probably her most favorite nickname… Lady Gaga of Affiliate Marketing. She’s still not sure exactly what it means but it feels awesome to be compared to a superstar. 

Amber is the co-founder of East 5th Avenue, a world class affiliate management education and marketing company. East 5th Avenue has trained over 2,500 companies and helped them generate over $530 million from their training methods. 

Amber is also the co-founder of Advanced Business Growth, and the founder of the Four Rooms Mastermind (formerly known as Mimosa Mastermind). These companies serve 7, 8, and 9 figure entrepreneurs who are looking to scale their business with the right people, with sustainable systems.

Listen to this illuminating Sharkpreneur episode with Amber Spears about affiliate marketing secrets.

Here are some of the beneficial topics covered on this week’s show:

- How affiliate marketing helps a brand grow its reach and it’s revenue.

- Why affiliate marketing is a recession proof revenue stream.

- How affiliate marketing is based on the relationship you make, not an algorithm.

- Why a mastermind class is a great tool for entrepreneurs to use.

- How word of mouth advertising can yield more business than traditional advertising.

Connect with Amber:

Links Mentioned:

east5thavenue.com

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Leadership Lessons from Navy Seals

Larry Yatch, Seal Team Leaders

– The Sharkpreneur podcast with Seth Greene Episode 863 Larry Yatch

Larry Yatch is a Retired Navy SEAL Officer, and a brilliant mind with a revolutionary ability to distill complex concepts into simple, precise, and actionable behaviors that create major impact.

Listen to this illuminating Sharkpreneur episode with Larry Yatch about leadership lessons from Navy Seals.

Here are some of the beneficial topics covered on this week’s show:

- How being an entrepreneur gives you freedom to create and build what you want.

- Why businesses require functioning teams to succeed.

- How important it is to be able to hold, pass, and accept responsibility in your work.

- Why it’s vital to leave your ego at the door and be able to give and receive feedback.

- How our success in life is 100% dependent on how to coordinate action with others.

Connect with Larry:

Guest Contact Info

Twitter

@SEALTeamleaders

Instagram

@navysealteamleaders

@larrydoescoolshit

Facebook

facebook.com/sealteamleaders

LinkedIn

Linkedin.com/company/seal-team-leaders

Links Mentioned:

Howleadershipactuallyworks.com

Sealteamleaders.com

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Negotiate Like a CEO

Jotham Stein, Law Offices of Jotham S. Stein P.C.

– The Sharkpreneur podcast with Seth Greene Episode 862 Jotham Stein

Jotham Stein is the principal of the Law Offices of Jotham S. Stein P.C. He has more than two decades of experience representing entrepreneurs and C-Suite executives running myriad types of companies, board members, venture capitalists, private equity principals, investment bankers as well as less senior employees of all size companies. Stein has negotiated numerous employment agreements, separation agreements, M & A agreements, change in control agreements, stock option agreements, restricted stock agreements, management carve out agreements, non-compete agreements, and much more.

Also, a litigator, Stein has represented individuals and corporate clients in state and federal courts and in multidistrict litigation, before state and federal agencies, and in arbitration, including before JAMS, the American Arbitration Association and FINRA. Stein has also served as part-time General Counsel of a high-technology Silicon Valley company.

A graduate of Stanford Law School and Princeton University, Stein is admitted to practice in California, Illinois, New York, Colorado, and the District of Columbia, as well as the United States Supreme Court, United States Courts of Appeals for the Seventh, Ninth, and District of Columbia Circuits, and several United States District Courts. He is also a member of multiple bar associations, including the American Bar Association.

Stein is also the author of Executive Employment Law: Protecting Executives, Entrepreneurs and Employees, a how-to guide for practitioners. Executive Employment Law was first published in June 2011 by Oxford University Press and is now published by Matthew Bender (LexisNexis) and in its ninth edition.

Stein’s new book, Negotiate Like a CEO, is an engaging look at how all employees can protect themselves with lessons learned from top entrepreneurs and executives and how you can too.

Listen to this illuminating Sharkpreneur episode with Jotham Stein about tips from his book, Negotiate Like a CEO.

Here are some of the beneficial topics covered on this week’s show:

- How it’s vital for entrepreneurs to have their business legally protected on the first day.

- Why entrepreneurs with partners must have a professional pre-nuptial-like agreement.

- How some lawsuits are inevitable because some companies don’t abide their contracts.

- Why writing a book anyone can read can really help the everyday person

- How you could lose a friend and a business partner if you don’t have the right protections in place.

Connect with Jotham:

Guest Contact Info

LinkedIn

Linkedin.com/jotham-s-stein

Links Mentioned:

negotiatelikeaceobook.com

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Launching Physical Products

Oren Schauble, ProductWorld.xyz

– The Sharkpreneur podcast with Seth Greene Episode 861 Oren Schauble

Oren Schauble most recently built and was the President of public CPG company, Unrivaled Brands. Prior to that, he worked as a product development and marketing executive specializing in regulated and luxury products, including helping to establish the consumer drone product channel in big box retail across the world.

Listen to this illuminating Sharkpreneur episode with Oren Schauble about launching physical products.

Here are some of the beneficial topics covered on this week’s show:

- How bridging cultural differences in your business can be challenging.

- How businesses can bring in additional profit by vertically integrating retail.

- Why business owners need to know how to launch brands in the Tik Tock era.

- How the global supply chain is very accessible.

- How businesses don’t need to rely on others for supply chain or product creation.

Connect with Oren:

Guest Contact Info

Twitter

@orenmeetsworld

Instagram

@orenmeetsworld

LinkedIn

Linkedin.com/in/orenj

Links Mentioned:

ProductWorld.xyz

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Catching Giants

Kevin Gaskell, KevinGaskell.com

– The Sharkpreneur podcast with Seth Greene Episode 860 Kevin Gaskell

Leading the turnaround of Porsche from close to bankruptcy to market leader saw Kevin Gaskell, at the age of 32, recognized as one of the most capable leaders of his generation. He consolidated that recognition with 4 years as Managing Director of BMW (GB) during which he led the business to record growth and a 500% improvement in profitability. He is a corporate trailblazer who has changed the way that businesses operate. 

Since leaving the automotive sector he has founded and led businesses to massive success in the digital, technology, data, brand marketing, market research, construction, retail, professional services and manufacturing sectors. Such flexibility and adaptability have confirmed his position as an extraordinary and inspirational leader. 

A highly motivational and engaging speaker, he believes that ordinary people can achieve extraordinary results - and he has the experiences to prove it. He has led global corporations, start-ups, private equity portfolio companies and organizations large and small to create shareholder value in excess of $5 Billion. His companies have won numerous awards, and one was recently recognized as the best private equity investment of the year.

He has played international sport, walked to both the north and south poles and climbed the world’s highest mountains to fund the construction of a cancer treatment unit. He recently set a new world record for the fastest row across the Atlantic Ocean. For relaxation he plays in a rock band. 

He has authored and published the internationally bestselling books ‘Inspired Leadership’ and ‘Catching Giants’. 

Listen to this illuminating Sharkpreneur episode with Kevin Gaskell about his book, Catching Giants.

Here are some of the beneficial topics covered on this week’s show:

- How you must understand the goal of your business if you’re going to fix it.

- Why it’s vital for everyone on the team to know their role and their importance.

- How business owners must have open communication with their team members.

- Why everyone in the business needs to be connected to the business plan.

- How growing your business quickly requires you to think differently.

Connect with Kevin:

Guest Contact Info

Twitter

@KevinDGaskell

Instagram

@kevin_gaskell

LinkedIn

linkedin.com/in/kevin-gaskell

Links Mentioned:

KevinGaskell.com

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AWeber

Tom Kulzer, AWeber

– The Sharkpreneur podcast with Seth Greene Episode 859 Tom Kulzer

Tom Kulzer is the founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company’s strategic direction, growth and evolution. Over the company’s 24-year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding.

Tom laid the foundation for AWeber while working at a computer hardware firm in the mid-1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalized follow up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

Listen to this illuminating Sharkpreneur episode with Tom Kulzer about his email automation platform, AWeber.

Here are some of the beneficial topics covered on this week’s show:

- How having automated follow-up systems in place is vital to having an efficiently run business.

- Why business owners shouldn’t try to operate everything by themselves.

- How offering a free version of your product doesn’t have to be a bad thing.

- Why making your customers look like experts is a great way to market your company.

- How AWeber helps business owners nationally and internationally.

Connect with Tom:

Guest Contact Info

Twitter

@AWeber

Instagram

@aweber

Facebook

facebook.com/aweber

LinkedIn

Linked.com/company/aweber

Links Mentioned:

AWeber.com

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