SharkPreneur

Reinventing Corporate Gifting Chelsea Martin, Noms Bake Shop

– The Sharkpreneur podcast with Seth Greene Episode 499 Chelsea Martin

Chelsea Martin is the Co-Owner of Noms Bake Shop, the industry expert in the art of convenient corporate gifting that leaves a lasting impression. In the noisy world of gift-giving, Noms Bake Shop makes you the hero, providing a solution to gifting by cutting through the clutter and delivering a premium twist on traditional baked goods in a highly personalized way that’s easy to order. Chelsea and the Noms team specialize in making sure you and your company make a lasting impression on past, current, and future clients with premium customizable packaging and delicious cookies that will actually be enjoyed.

Chelsea lives in Scottsdale, Arizona with her husband Trevor and their two dogs. Prior to founding Noms, she attended Arizona State University and University of Southern California. Chelsea has extensive experience in marketing and real estate and is passionate about helping companies impress, retain, and grow their customers and client base.

Listen to this informative Sharkpreneur episode with Chelsea Martin about reinventing corporate giving.

Here are some of the beneficial topics covered on this week’s show:

● How business owners don’t have the time to pick out personalized gifts.

● Why customized gift boxes work better than generic gift baskets.

● How people will keep the wooden boxes they received their gifts in.

● How you can use personalized gift boxes to get people’s attention.

● Why people can’t deny personalized gifts that are right in front of them.

Connect with Chelsea:

Guest Contact Info

Twitter

@getnoms

Instagram

@getnoms

Facebook

facebook.com/nomastebakingco

LinkedIn

linkedin.com/in/chelsea-martin-88005512

Links Mentioned:

getnoms.com

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498: Small Business Law & Wine? Elizabeth Hill, Legit Endeavors

– The Sharkpreneur podcast with Seth Greene Episode 498 Elizabeth Hill

Elizabeth Hill is an entrepreneur, attorney, former counselor, and mother of four. In addition, Elizabeth recently launched the Legit Endeavors Podcast, focused on small business and entrepreneurs seeking to start or grow their business. Elizabeth is passionate about helping other entrepreneurs and small business owners level up their business by making sure it is legit in every way. The Legit Endeavors Podcast focuses on small business strategies, as well as making sure that the common legal pitfalls are addressed and avoided.

In addition to recently launching Legit Endeavors, Elizabeth owns her own solo practitioner law firm, as well as a winery, bistro and vineyard, Burklee Hill Vineyards. Elizabeth enjoys public speaking on various matters, including small business and entrepreneurial issues, women's empowerment, and wine. She tackled law school as a non-traditional student after finding herself as a single mom with three young children. Elizabeth enjoys being involved in her local community and spending time with family.

Listen to this informative Sharkpreneur episode with Elizabeth Hill about small business law.

Here are some of the beneficial topics covered on this week’s show:

●    Why small businesses need to make sure they are protected from liability.

●    How people need to separate the business assets from their personal assets.

●    Why business owners have to define the roles each person is supposed to play.

●    How company agreements allow people to navigate through uncertain times. 

●    Why we need to connect with each other and put community over competition.

Connect with Elizabeth:

Guest Contact Info

Instagram

@elizabeth_g_hill

Links Mentioned:

legitendeavors.com

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What Are You Made Of?

Mike “C-Roc” Ciorrocco, People Building, Inc.

– The Sharkpreneur podcast with Seth Greene Episode 497 Mike “C-Roc” Ciorrocco

Mike “C-Roc” Ciorrocco is the CEO of People Building, Inc. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. At his core, he’s obsessed with success and helping others achieve greatness. C-Roc is a guy who had a fire lit in him at an early age. That fire has led him to inspire others to see the greatness inside of themselves using past life events to fuel their fire. 

Listen to this informative Sharkpreneur episode with C-Roc about starting the “What Are You Made of Movement.”

Here are some of the beneficial topics covered on this week’s show:

●    How business owners have to be role models to their teams.

●    Why sharing your story can inspires millions of people take action.

●    How sharing your story lets people know what you’re made of.

●    Why you should turn setbacks and negativity into fuel for your future.

●    How a company that makes money can crumble with a lack of culture.

Connect with C-Roc:

Guest Contact Info

Twitter

@mikeycroc

Instagram

@mikeycroc

Facebook

facebook.com/mikeciorrocco

LinkedIn

linkedin.com/in/Michael-ciorrocco

Links Mentioned:

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Increasing Sales by Increasing Trust

C. Lee Smith, SalesFuel

– The Sharkpreneur podcast with Seth Greene Episode 496 C. Lee Smith

C. Lee Smith is the CEO and Founder of SalesFuel, a Columbus, Ohio-based firm that was named one of the Top 10 Sales Enablement Vendors in 2020, and Lee is also named by Selling Power as one of just 6 Leading Sales Consultants for 2020 worldwide. He is also the author of SalesCred, the definitive book on the #1 problem facing sales teams today - their lack of credibility among buyers. He has also written the Amazon international bestseller Hire Smarter, Sell More!, a book that helps readers increase their bottom line by avoiding toxic employees and identifying and hiring sales rainmakers. He enhanced his expertise in remote team management, leadership and coaching, and hiring in 2020 by becoming a Certified Professional Behavior Analyst, Certified Professional Axiologist, and Certified Professional Values Analyst. Lee is a graduate of Ohio University and has earned a certificate in executive leadership from Cornell University. When not planning SalesFuel’s next breakthrough tool or advising his clients, you can find him on his bicycle raising money for cancer research and other charitable organizations with his team, The Honey Badgers.

Listen to this informative Sharkpreneur episode with C. Lee Smith about increasing sales by increasing trust.

Here are some of the beneficial topics covered on this week’s show:

●    How providing relevant value to customers makes you a credible salesperson.

●    Why becoming a local marketing expert makes salespeople more trustworthy.

●    How many sales teams selling to B2B clients give away their reliability.

●    Why you can’t be a trusted advisor without a high degree of credibility.

●    How salespeople aren’t paying attention to how the buyer qualifies them.

Connect with Lee:

Guest Contact Info

Twitter

@cleesmith

@SalesFuel

Instagram

@salesfuel

Facebook

facebook.com/salesfuel

LinkedIn

linkedin.com/in/cleesmith

linkedin.com/company/sales-fuel

Links Mentioned:

salesfuel.com

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Mobile Home Park Investing

Jefferson Lilly

– The Sharkpreneur podcast with Seth Greene Episode 495 Jefferson Lilly

Jefferson is a mobile home park investment expert and educator. He is the founder of Park Avenue Partners, a private equity real estate fund that acquires and operates mobile home parks nationwide. His investment funds are returning 10% - 15% IRRs to Limited Partners. Both personally and through his partnerships, Jefferson has acquired 31 MHPs in 15 states since 2007 totaling over $71mm in value. He started the industry’s first MHP podcast and the largest group on LinkedIn dedicated to investing in mobile home parks. Prior to beginning to manage investors’ money in 2014, Jefferson spent seven years investing his own capital in mobile home parks and consulting to high-net-worth families with interests in the manufactured housing industry. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the Real Money television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business.

Listen to this informative Sharkpreneur episode with Jefferson Lilly about investing in mobile home parks.

Here are some of the beneficial topics covered on this week’s show:

●    How mobile home parks are usually priced better than other real estate.

●    How 99% of the time mobile home parks are happy and safe places.

●    Why one to many marketing can help entrepreneurs scale businesses.

Connect with Jefferson:

Guest Contact Info

LinkedIn

linkedin.com/in/jeffersonlilly

Links Mentioned:

mobilehomeinvestors.com

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Retire, Y’all

Adam Curran, Curran Financial Partners

– The Sharkpreneur podcast with Seth Greene Episode 494 Adam Curran

Adam Curran is a Certified Financial Planner™ and the Founder of Curran Financial Partners. He entered the investment industry at a very young age, working as a runner on the Philadelphia Stock Exchange while going to school at nearby Drexel University. He received a Bachelor of Business Administration degree in accounting and finance and took a job in the hedge fund industry before seeing a need to start his own firm. His mission from the beginning was to serve hard-working families like the one he grew up in, taking the same concepts the wealthiest individuals use and sharing them with Main Street. Adam runs a weekly radio broadcast, “Retire Y’all Radio” and he has published two books: "Retire Y'all" and “The Power of a Plan.” He is also the host of "Retire Y'all Podcast." He is an Investment Advisor Representative and holds an insurance license in multiple states.

Listen to this informative Sharkpreneur episode with Adam Curran about planning for retirement.

Here are some of the beneficial topics covered on this week’s show:

●    Why people need to put a plan into place for their retirement.

●    How financial advisors need to do some level of buy-in to get ROI.

●    How a podcast gives customers a free deliverable they can use.

●    Why you should be yourself, find what you believe in, and cultivate that.

●    How you need the right people listening to your podcast to make money.

Connect with Adam:

Guest Contact Info

Instagram

@curranfinancial

Facebook

facebook.com/CurranFinancial

Links Mentioned:

retireyall.com

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How Consulting Leads to 500M+ in AUM

Alex Seleznev, Buchanan & Mitchell and May Barnhard Investments

– The Sharkpreneur podcast with Seth Greene Episode 493 Alex Seleznev

Aleksandr Seleznev is a Senior Advisor and Portfolio Strategist at CBM – Councilor, Buchanan and Mitchell, P.C. who specializes in translating complex financial planning and investment challenges into a simple set of actions. Alex’s passion for financial planning comes from his desire to support people in their efforts to meet their goals and lead the kind of life they want to lead.

As a Chartered Financial Analyst (CFA) and Certified Financial Planner (CFP®) professional with more than a decade of investment and planning experience, Alex collaborates with clients on development and implementation of a strategy that accounts for their short- and long-term objectives. Alex understands the major concerns facing individuals and families that become a critical part of the planning process such as education, savings, insurance and other life events such as transition to retirement, receipt of inheritance, birth of a child or divorce.

Alex utilizes the cash-flow based approach for holistic decision making when it comes to major decisions ranging from a house purchase and insurance planning to asset allocation and specific investment selection. This approach helps clients to understand and reduce the emotional aspects and unnecessary ambiguity in their financial and life choices.

Alex works with a diverse group of clients including business owners, retirees, doctors, attorneys, young professionals and newly divorced individuals. This multifaceted experience provides him with ample opportunities to stay current in today’s rapidly changing environment. Alex also serves as the Chief Operating Officer (COO) of May Barnhard Investments LLC, an SEC registered investment advisory firm, with six active registered investment advisors. He is also an active member of the CFA Society of Washington D.C.’s Finance Committee.

Listen to this informative Sharkpreneur episode with Alex Seleznev about using consulting to lead to 500M+ in AUM.

Here are some of the beneficial topics covered on this week’s show:

●    Why you should continue to stick to your plan during COVID.

●    How there will be more market unpredictability later this this year.

●    Why a holistic advisor helps you with more than your financial goals.

●    How people should be checking in with their advisors more often.

Connect with Alex:

Guest Contact Info

Twitter

@cbmcpa

Facebook

facebook.com/CouncilorBuchananMitchell

LinkedIn

linkedin.com/company/councilor-buchanan-&-mitchell-pc

Links Mentioned:

cbmcpa.com

maybarnhardinvestments.com

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Disrupting the Fashion Industry

Cricket Lee,

– The Sharkpreneur podcast with Seth Greene Episode 492 Cricket Lee

Cricket Lee is an entrepreneur and inventor, particularly noted for creating Fitlogic and rapid success LittleBlackPant as part of her journey to create a universal fit standard that eliminates try ons and apparel returns due to fit. It's like an Intel Inside for Apparel, and any brand can license it. She was ahead of her time, as it requires the fashion industry to join hands on behalf of the consumer. She also created the first ever all-natural bath, hair and skin care and invented the concept of pet jewelry with Stanley Marcus of Neiman Marcus and has created products and launched programs for HSN, Saks Fifth Avenue, Nordstrom and conceptualize the mega successful infomercial with Susan Powter "Stop the Insanity". In her journey she has been featured in over 750 stories including The Today Show, New York Times, Wall Street Journal and ABC News.

Listen to this informative Sharkpreneur episode with Cricket Lee about disrupting the fashion industry.

Here are some of the beneficial topics covered on this week’s show:

● Why adding body types and shapes to apparel leads to less returns.

● How competing fashion companies make their clients find the right size.

● Why there are clothes in the landfills that have never been worn before.

● How the program uses a fit profile to find clothes to match your body.

● Why it’s so difficult to change an industry’s paradigm.

Connect with Cricket:

Guest Contact Info

Instagram

@bota.sci

Facebook

facebook.com/botasci

LinkedIn

linkedin.com/in/cricketleebotasci

Links Mentioned:

botasci.com

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How Client Communication Can Lead to More Clients

Matt Peck, SHP Financial

– The Sharkpreneur podcast with Seth Greene Episode 491 Matt Peck

Matt Peck obtained his Certified Financial Planner (CFP®) certification in 2015 and is a member of the Financial Planning Association®. He is insurance licensed and holds his Series 65 securities license, which allows him to provide financial and investment advice as a fiduciary advisor. He is required to avoid conflicts of interest, operate with full transparency and always do what is in the best interest of his clients. In 2019 Matt became a Certified Investment Management Analyst (CIMA®). This certification is an advanced professional education and certification program for advisors who desire to serve their clients with the most sophisticated investment and portfolio management knowledge.

Matthew is the author of the book “Mind the Gap: The Cracks in the American Retirement System” and co-author of the book “SHP Retirement Road Map: Your Map to Financial Freedom.”

For over seven years, he has co-hosted the popular financial radio show “Retirement Road Map Radio Show,” which airs on WBZ, WRKO and WXTK.

Listen to this informative Sharkpreneur episode with Matt Peck about using effective communication as a tool for more clients.

Here are some of the beneficial topics covered on this week’s show:

● How you can contend with the competitors when it comes to service.

● Why it’s important to teach your team to treat each client like their own.

● How getting client referrals is vital to building your client base up.

● Why you can always do more to cultivate relationships with clients.

● How to promote referral consciousness with your existing clients.

Connect with Matt:

Guest Contact Info

Facebook

facebook.com/SHPFinancial

LinkedIn

linkedin.com/company/shp-financial

Links Mentioned:

shpfinancial.com

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Buying Business with No Money Out of Pocket

Carl Allen, Dealmaker Wealth Society

– The Sharkpreneur podcast with Seth Greene Episode 490 Carl Allen

Carl Allen is a world-class entrepreneur, investor and corporate dealmaker who has worked on more than 330 transactions worth close to $48 billion. In his nearly 30-year career, Carl has analyzed thousands of businesses big and small in 17 different countries across nearly every business sector, including technology, pharmaceuticals, transport and logistics, engineering, manufacturing, aerospace, consumer goods and services, business services, retail, professional services, finance, packaging and corporate clothing.

Carl first earned his reputation during his 16 years on Wall Street working for Bank of America, Hewlett-Packard, Forrester and Gartner. There he advised some of the world’s largest corporations on investments, mergers, acquisitions, disposals, and restructuring and helped hundreds of business owners raise both equity and debt financing. Until he almost missed the birth of his second son. That’s when Carl quit the rat race and began brokering (and eventually buying) businesses for himself.

Today he is considered one of the world’s premier experts on buying and financing small business acquisitions. Carl founded Dealmaker Wealth Society (formerly Ninja Acquisitions) because he believes starting a business from scratch is certifiably, BATSH*T CRAZY! He wanted to use his highly specialized skill set to help others realize their dream of self-employment didn’t have to be a long, hard, up-all-night slog with a 96% failure rate in 10-years. Today he’s helping thousands of entrepreneurs all over the world buy existing, profitable small businesses that will immediately put money in their pockets. And best of all — he teaches them how to do this without using a dime of their own capital!

Listen to this informative Sharkpreneur episode with Carl Allen about buying businesses without using money out of pocket.

Here are some of the beneficial topics covered on this week’s show:

●    How it can be more lucrative to buy an existing business than starting a new one.

●    Why mindset and mental strength is important when buying a business.

●    How the mechanics of a company do not inspire people to buy businesses.

●    Why people can’t always trust a business broker to care about their best interest. 

●    How entrepreneurs need to build their networks to be the most successful.

Connect with Carl:

Guest Contact Info

Twitter

@DealmakerWealth

Instagram

@_dealmakerwealthsociety_

Facebook

facebook.com/dealmakerwealthsociety

LinkedIn

linkedin.com/company/dealmakerwealthsociety

Links Mentioned:

trainwithcarl.com/shark

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