She Sells He Sells

Storytelling can feel overwhelming, especially when it comes to your business and your brand.  But this new, fresh way to approach the way you tell stories will change the way you approach them forever!

Previous episodes mentioned:

104. What's Your Sales Style Pt 1

105. What's Your Sales Style Pt 2

23. The 6P Sales Stories

55. Cracking The Code On Building Trust:  Pt 1

56. Cracking The Code On Building Trust:  Pt 2

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista  sits down with Meaghan Murphy, a dynamic force in media and personal development.

Meaghan wears many hats - she's the Editor-in-Chief of Woman's Day magazine, author of ""Your Fully Charged Life,"" and host of the TV show ""My Perfect Day."" But Meaghan's journey to success wasn't always smooth sailing. She opens up about her transformation from a self-described ""grumpy"" child to the energetic, positive person she is today.

This conversation offers valuable insights on personal growth, practical advice on content creation, and strategies for living a more fulfilling life. Whether you're looking to boost your career, improve your outlook, or just curious about the behind-the-scenes of magazine editing and TV hosting, this episode has something for everyone.

Connect with Meaghan on Instagram:  https://www.instagram.com/meaghanbmurphy/

Learn more about her book, TV spots and new clothing line, Minnie Rose:  https://meaghanbmurphy.com

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Episode Highlights:

00:00:  Introduction to Meaghan Murphy

05:30:  Hitting Rock Bottom: The Turning Point

09:22:  The Journey to Self-Discovery and Empowerment

12:20:  Aligning Career with Personal Growth

14:55:  Community Connection and the Importance of Place

17:51:  Synergy Over Balance: Managing a Busy Life

20:11:  Setting Boundaries with Toxic Relationships

22:58:  The Power of Authentic Personal Branding

27:29:  Creating Meaningful Content

29:35:  A Day in the Life of Meaghan Murphy

36:12:  My Perfect Day: A New Reality Show

40:23:  Surprising People with Joy

43:11:  Pitching to Editors: Standing Out in the Crowd

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Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the ""What's Your Sales Style Quiz?"": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

After a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture.

Today we're digging into the NFL.  As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon.  They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From the NFL's mastery of predictability to its focus on personal storytelling, there's a wealth of lessons to be learned from this marketing behemoth.

Whether you're a football fanatic or not, this episode packs some serious punch and will bring you a ton of value!

Episode Highlights:

Would You Rather? (03:51)

She Sells He Sells Coffee Talk (06:14) - The return of football season and its significance - Discussion about favorite NFL players and coaches - The appeal of getting to know players beyond the field

What's the Sell:  Lessons from the NFL? (15:33) 1. NFL as an entertainment organization - Focus on storytelling and marketing to viewers

2. Predictability in content (15:33) - NFL's consistent game schedules - How entrepreneurs can apply predictability to their content strategy

3. Personalized storytelling (22:20) - NFL's "helmets off" approach - Connecting fans with players' personal lives - How entrepreneurs can leverage personal stories in their marketing

Key Takeaways: - Consistency and predictability in content creation are crucial for building an audience - Personal storytelling helps create stronger connections with your audience - Showing authenticity and vulnerability can make you more relatable to your audience

Upcoming Event: Back to Story School live bootcamp - 9/23 - 9/27 - Learn how to build a story and turn it into three different pieces of content - SIGN UP HERE!

Listen to the full episode for more insights on applying NFL marketing strategies to your business! ---- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Love it or hate it, creating content is a non-negotiable part of your business strategy in 2024.  But how do you continue creating the right kind of content (you know...the kind that SELLS for you), how do you repeat your message without sounding boring, and how do you know if you're even on the right track with all of it?

We cover all of this and more in today's solo episode with Krista.  She also announces a brand new FREE challenge happening 9/23 - Back To STORY School:  A LIVE Bootcamp To Build A Brand Story, Turn It Into Engaging Content, & Create Connection With Your Audience!

This live challenge is one NOT to be missed - REGISTER HERE! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

You’ve spent the Summer with the kids at home while you’ve tried to juggle keeping the business moving forward while keeping your kids happy + fed (whyyy do they eat so much?!) and now, CONGRATS - it’s time to load them up on that big yellow bus and get back to your routine.

But - oftentimes that routine involves a whole lot of chauffeuring and managing other things, so the so-called ‘balance’ we are all searching for often seems like a fallacy (and psssst - IT IS!). We operate under a few key principles around here to keep our careers + family in check, and in this episode we are breaking them down for you.

Listen in to hear: • How to flip the switch on your mindset around the back to school craziness, and why that’s essential for not only you but also your kids • A reminder that you cannot - and should not - try to ‘do it all’ • Why setting priorities around what’s most important is truly THE most important thing you can do as you prepare to get back into a routine

--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

WATCH THIS EPISODE HERE! https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

You've heard that "life is short" time and time again, and yes - that could be true.  But what if you flipped that idea on its head and thought of your time as oozing with abundance?

Krista talks us through this mindset shift of this short and sweet episode, and provides some cold hard numbers to back it up.  Listen if you're ready for a jolt of motivation and a reminder that you're not too old and it's not too late!

--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Brian dives into some underrated strategies to help you get the most out of yourself and your team. Tune in for some of Brian’s thoughts on overrated ideas as well (including a couple pet peeves).

Listen in for: - Why leadership is uniting; avoid falling into the dividing trap - The difference between advice from a true mentor and buzzwords from a fake expert. - Why doing always beats talking and consistency is more important than perfection. - A great piece of advice from Mark Cuban - And more! ---

Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista and Brian explore inspiring Olympic stories and extract valuable lessons that can be applied to individual growth and business development.

Listen in for inspiring stories including Olympic athletes Simone Biles, Noah Lyles and more:

- How "it's not how you start, it's how you finish" applies to both sprinting and long-term goals - The power of perseverance and pursuing lifelong passions, regardless of age - Why determination and positive self-talk are crucial for overcoming obstacles - How energy and excitement can be contagious in both sports and business - The importance of specialization and finding your unique strengths - Why representation matters and how it can inspire others - The value of taking breaks and maintaining mental health - And more!

--- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Getting objections is a part of selling anything, but it doesn't mean that the conversation needs to end.  You want to think of objections as invitations for conversation, but easier said than done, right?!

Well - GOOD NEWS!  There is a simple method that you can follow to take an objection, show empathy and then use it to drive action, and that's exactly what we are teaching you in this episode.

This is a preview of what you get when you join our new private podcast, Sell Anything:  21 Days To Master Sales With Confidence, and we can't wait for you to listen!

Enjoy the sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, we are giving a sneak peek into our new private podcast by sharing a lesson and challenge for free for you here!

Sell Anything:  21 Days To Master Sales With Confidence is an offer that walks you through 3 weeks of daily actions that will help you build confidence and certainty in your ability to sell yourself, your offer and your ideas and beliefs.  In today's episode, you are previewing what we cover on Day 7 of that challenge - using the SOLVE Method to show how your offer easily solves a problem for the listener.

Enjoy this topic and this sneak peek, and then stop drop and join us for the private podcast HERE: www.kristademcher.com/sellanything

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast