Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever.

 

In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand!

 

The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells.

 

Listen in to hear:

 

- The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more!

 

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Join the ACORN storyselling program, Sell Anything HERE: https://www.kristademcher.com/sellanythingsignature-1

 

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

 

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Grab your tissues (again) because Part Two of this conversation gets even more real and raw.

 

Krista and Ava are talking about the stuff that keeps parents up at night and makes teenagers stress-cry in their cars. The college application process in 2025, long-term relationships in high school, friendship drama (and how to avoid it), and the fights that actually made their mother-daughter relationship stronger.

 

This episode is honest about the hard parts - like when everyone else seemed to know where they were going to college and Ava was still waiting to hear back from schools. Or how expensive everything is right now and what that means for families making these huge decisions. But it's also hopeful because watching your kid figure out how to navigate all of this? It's pretty incredible.

 

What they're covering:

 

- The college application stress that almost broke them both - Ava's approach to friendships that eliminates most of the drama - The parenting mistakes Krista is still making (and the ones she's learned to let go) - Why Ava's not scared to be five hours away from home - The fights they've had that would probably make good reality TV

 

Ava's heading to Syracuse for Television, Radio & Film, and honestly, after listening to this episode, you'll understand why she's going to crush it.

 

Keep up with Ava: Instagram: @avademcher

 

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

 

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Grab your tissues - this one will give you all the feels.

 

Krista's oldest daughter Ava is back on the podcast, and honestly, it's hard to believe how much has changed since she was here three years ago as a 15-year-old. Now she's 18, heading to Syracuse University on the day this episode airs, and has become this incredibly self-aware, persistent, and frankly hilarious young woman.

 

They're talking about everything - and we mean everything. The good, the bad, the moments that made them both cry, and the decisions that completely changed the trajectory of Ava's high school experience. If you've ever watched your kid struggle with something that wasn't serving them anymore, or if you're a teenager trying to figure out who you are when everything feels uncertain, this conversation is for you.

 

What they're diving into:

 

- Why she walked away from competitive dance after 11 years (and how scary that actually was) - Why being a student at a culturally diverse school was so important to her - Her car accident, the months without independence, and how it actually made her stronger - The job hunt story that might make you want to hire her immediately - Why she thinks "cutting the umbilical cord" is the best parenting advice ever

 

Fair warning: Ava's personality is BIG in this episode. She came with jokes, coffee through a straw, and zero filter. Basically, it's one big audition for her future spot on SNL.

 

Follow Ava's journey: Instagram: @avademcher

 

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

 

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

 

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In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers.

This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world.

Listen in for:

- Why information overload is killing sales confidence (and what to do instead) - The critical difference between sales training and sales enablement - How to build alignment between marketing messages and actual sales conversations - Why sellers are more valuable than ever in an oversaturated, over-informed world - The three pillars every successful salesperson needs: belief, confidence, and pride - How AI listening tools are revolutionizing sales coaching and frontline insights - Why customers aren't "tire kicking" - they're lost in the wilderness and need your expertise - The modern approach to consultative selling that actually works in 2025 - How to translate marketing speak into conversations that close deals - Why focusing on customer outcomes beats following cookie-cutter sales processes

Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately.

Website: http://www.innerviewgroup.com LinkedIn: https://www.linkedin.com/in/christopherewallace/

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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We're switching things up today with a special reair! This is an interview Krista did as a guest on Holly Haynes' Crush the Rush Podcast that perfectly captures why selling doesn't have to feel scary or overwhelming.   Holly and Krista dive into the real truth about selling as a solo entrepreneur, especially if you consider yourself an introvert. From shifting your sales mindset to using your natural storytelling abilities, this conversation is packed with actionable insights that will transform how you think about selling your offers.   Listen in for:   - Why thinking of sales as "service" changes everything - The secret superpower that introverts have in sales situations - How to craft stories that naturally lead people to want to work with you - Real talk about selling without big teams, fancy funnels, or complicated systems - What's coming in 2025 for sales (hint: being authentically human wins) - How to have sales conversations that feel like genuine connections - The mindset shifts that eliminate the "icky" feeling around selling   Whether you're preparing for a launch, trying to book more clients, or just want to feel more confident talking about what you do, this episode will give you the tools and confidence to sell in a way that feels completely authentic to you.   Originally aired on the Crush the Rush Podcast   Connect with Holly: Instagram: @thehollymariehaynes Website: www.hollymariehaynes.com

It's Summer and many people are just really not feeling like they want to create content because you're living your best life, on vacation, or working with a more flexible schedule. We get it! Whether you have school-age kids or not, summer just feels like a different season when it comes to business.

In this solo episode, Krista walks you through five different types of strategic Instagram content that will not only help you create that digital footprint that is so important, but also help you sell - because isn't that the point of creating content?

From about me posts to trending content, she's giving you everything you need to stop overthinking and start creating content that converts.

Listen in for:

- Why Instagram is still your most important digital business card - How to create an About Me post using the viral narrator trend (+ she's giving you a free guide!) - The simple "How to Work with Me" post that makes buying from you easy - Why content series build trust and make your content creation easier - Creative ways to get other people in front of your camera - How to hop on trends without losing your authentic voice - And more!

Grab Krista's FREE Narrator Trend Guide: https://kristademcher.kartra.com/page/narrator-trend-personal-brand-video

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

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The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level?

Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does.

Listen in for:

• Why Brian's new crew socks are actually a perfect example of identity-based selling
• How one conversation with a physician changed Brian's entire approach to sales
• Why leading with percentages and data makes you part of the noise
• The psychology behind identity-based selling and why it works so well
• Real examples from fitness, real estate, and pharmaceutical marketing
• How to identify what your customers really want to become
• Practical frameworks you can use to implement this in your business today

The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships.

We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells.

In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that transformed everything for her.

Listen in for:

- The biggest mistakes entrepreneurs make when trying to sell - How to sell in Instagram DMs without feeling sleazy - The mindset shift that changes everything about how you approach sales - Why "selling yourself first" is the key to everything - Practical tips for following up without feeling pushy - How to create urgency by "selling the stakes" - The story-selling framework that makes sales feel natural

If you've ever felt uncomfortable with selling or wondered how to close more deals without being pushy, this episode is packed with actionable insights to help you sell with confidence!

Originally aired on the Exit Interview podcast with Kim Rittberg

Connect with Kim: Website: www.kimrittberg.com Instagram: @kimrittberg

What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line.

From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell.

In this episode we cover:

How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33] Why vulnerability and specificity are your secret weapons in email copywriting [13:12] How to write one-sentence emails that get replies and build relationships [28:00] The power of treating your email list like a social media feed [29:20] The math behind why email marketing outperforms social media for sales [35:12] Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53] Creating ethical urgency without fake countdown timers [43:55] Why sending three emails per week can double your revenue [47:49]

Connect with Jenn: Website: thejengreen.com/she-sells Follow Jenn on Instagram:  https://www.instagram.com/jenngreenmarketing/

Free Resources: Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action!

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility?

Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach.

Listen in for:

- What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence

If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator.

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast