By Krista and Brian Demcher
5
114114 ratings
The podcast currently has 145 episodes available.
Ready to take your superfan strategy to the next level?
In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust.
Plus, we're sharing the exact strategies these major brands use to keep their superfans engaged - and how you can adapt them for your business, no matter the size.
If you've ever wondered how some brands create such passionate followers while others stay stuck in the transaction zone, this episode is for you!
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Shop the ACORN Black Friday Sale: https://www.kristademcher.com/blackfriday
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
What makes someone go from casually buying your product to tattooing your logo on their body?
We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to strengthen your existing customer relationships, this episode breaks down the exact steps to move people up the superfan pyramid.
Get ready for real examples, practical strategies, and maybe even a few stories about our own superfan moments!
Warning: this episode might make you rethink everything you know about customer loyalty.
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Get on the ACORN Black Friday Sale Waitlist: https://kristademcher.kartra.com/page/blackfridayearlybird2024?lid=8037
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In honor of Veteran's Day, Brian sits down with an old friend and one of his favorite Army buddies, Dr. John Thurman.
A former US Army combat arms officer turned physician, John understands leadership from multiple angles. For him it all comes back to developing your own personal core philosophy.
Listen in for the five principles that guide him, whether he's leading his staff, his kids or his patients, and learn how to apply this to your own personal and professional life.
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About John:
Dr. John Thurman exemplifies a life of service, excellence in medicine, and dedication to both family and community. As the Director of Medical Student Education for the Kirksville College of Osteopathic Medicine (KCOM) at the Burlington, Iowa site, he shapes the next generation of medical professionals while maintaining an active practice in family medicine. His outstanding contributions to healthcare were recently recognized with the 2023 Iowa Family Medicine Physician of the Year award.
A proud graduate of the United States Military Academy at West Point and former Army Football player, Dr. Thurman served his country as a Combat Veteran in Iraq before pursuing his medical education at A.T. Still University's Kirksville College of Osteopathic Medicine. His continued commitment to medical education is reflected in his current role as a trustee on ATSU's Board of Trustees.
Beyond his professional achievements, Dr. Thurman is a dedicated family man. At 47, he and his wife Audrey are raising their young children, William and Catherine, both under the age of three. His compassion extends to animal welfare, having rescued and provided loving homes to seven senior dogs since 2006, including one that lived to the remarkable age of 18 years.
An avid world traveler, Dr. Thurman has explored 40 countries and counting, bringing a global perspective to both his medical practice and educational leadership. His diverse experiences as a soldier, physician, educator, and humanitarian inform his holistic approach to medicine and life.
Connect with John: https://www.instagram.com/doc_thurm?igsh=MWxidWNzNXMwNWZrNw==
-- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
On the eve of Election Day and the week before Veterans Day, it felt appropriate to dive into some hot button topics...in a She Sells He Sells sort of way.
Why are we so divided as a country? Can you sway someone's political views through your Instagram comments? How does the military stay united, despite being made up of people with differing views? What do's and don'ts can we follow from all of this and apply to our business and lives?
We are covering IT ALL, and we can't wait for you to listen in. Whether you're leading a company, a team, your followers, your family, or simply yourself - the leadership lessons covered are ones that you don't want to miss!
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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
In an online world that promises a "get rich quick" scheme around every corner, do digital products *really* build revenue of your dreams? Em Connors of the Creative Bodega, aka Canva QUEEN, is here with us today to dive into it all.
You might know Em from Instagram, because her 110k+ following is loyal and strong...but I bet you don't know her whole story. Yes, a viral Reel and digital products absolutely exploded her business, but wait until you hear why it all fell into place and what she did BEFORE that explosive growth.
It's a story of faith, persistence and pivots, with a healthy dose of keeping first things first and caring for your mental health. Enjoy this real and candid conversation from two business owners who have sustained the ups and downs of entrepreneurship and the lessons they learned along the way!
-- Connect with Em: https://www.instagram.com/the.creative.bodega/
Join Em's monthly Content Coven Membership: https://www.thecreativebodega.com/the-content-coven
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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
A spur of the moment video capture turned into a viral TikTok for Krista, and she's breaking it down in this episode. From the elements that made it work to whether or not having your personal life as a part of your content plan matters, this is a study in what makes people pay attention...and what to do AFTER you've piqued their interest.
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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
If you've ever wondered what it really takes to build a successful online business from scratch as a solopreneur...this is the episode for you!
In today's episode, Krista pulls back the curtain on her 5-year journey with ACORN. She's sharing all the ups, downs, and "uh oh" moments that come with growing a business while trying to keep your sanity intact.
You'll hear: • How Krista went from making $30k to multi-six figures in revenue (and why that number isn't as glamorous as it sounds) • Why trusting your gut is crucial, even when you're scared out of your mind • The real deal on hustle culture - when it's necessary and when it'll burn you out • How to actually listen to your customers (hint: it might mean completely changing your offerings) • Why creating space in your business could be the key to unlocking your next level of growth
Krista breaks it all down year by year, giving you a no-BS look at what it takes to make it as an entrepreneur. She'll share the strategies that worked, the mistakes she made, and how she learned to balance business growth with personal well-being.
You'll walk away with practical tips on how to grow your business without losing yourself in the process. Plus, you'll learn why obsessing over revenue might be holding you back from true success.
If you're ready for some real talk on entrepreneurship, mental health, and finding your own path to success, this episode is for you.
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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify
Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz
Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g
Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
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About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
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Today's guest: Naomi Kreske, CEO + Founder of Keep Finding You
Connect with Naomi: https://www.instagram.com/keepfindingu/
Free journal page: https://keepfindingyou.myflodesk.com/abundancejournal
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
-----
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
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Today's guest: Emma Kozlowski, CEO + Founder of Eighteen Summers
Connect with Emma: https://www.instagram.com/eighteensummers.co/
Shop journals: https://www.eighteensummers.co
Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.
Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.
What to Expect:
- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.
-----
About ACORN Amplify:
ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.
Use code PODCAST to save $250: www.kristademcher.com/amplify
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Today's guest: Charlotte Pottieger, CEO + Founder of Begin Within
Connect with Charlotte: https://www.instagram.com/charlottepottiegerart/
Shop art: https://charlottepottieger.com
Free Watercolor Phone Lock Screen:
The podcast currently has 145 episodes available.
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