Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year.

It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later. And - as always - there are some sales and business lessons woven between it all too!

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Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately.

Listen in for:

-How to build confidence in sharing your story and finding your authentic voice [04:34] -The difference between knowledge problems vs. action problems in business [05:38] -A simple two-step strategy for connecting with new social media followers [08:57] -The three magic words that will transform your networking introduction [13:21] -How to make technical explanations relatable using everyday language [15:33]

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately.

In this episode we cover:

Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25]

If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace.

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans!

You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN method creates the perfect foundation for effective AI use and even shares a real-life example of creating an email in just 35 minutes (versus her usual 2 hours) that was so good, no one could tell the difference!

Whether you're AI-curious or AI-resistant, this episode will give you a fresh perspective on using this technology in a way that maintains your unique brand voice while saving you tons of time.

In this episode we cover:

• Why Krista was initially SO resistant to using AI for sales messaging [01:49]
• The problem with generic AI outputs and why most people sound like boring robots [04:25]
• Different types of AI Krista uses in her business beyond just content creation [07:12]
• The curse of knowledge and why our own brains get in the way of effective AI prompts [11:34]
• How the ACORN method creates the perfect sequential building blocks for killer AI content [15:28]
• Krista's real-life story of creating an ACORN Insider email in 35 minutes versus 2 hours [22:26]
• Finding the sweet spot between AI assistance and human creativity [26:51]

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

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Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff.

You'll hear Krista spill the tea on:

- Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy

Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it! Grab your seat here: https://www.kristademcher.com/newschoolofsales

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Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together!

In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business.

Listen in for:

- What Brian REALLY thought when Krista decided to start her own business (it wasn't just about the money!) - Why entrepreneurship is never a straight line—and how to ride the rollercoaster as a family - "Work-life balance is a myth"—Brian's controversial take on what actually works - No awkward sit-down talks: How they naturally shifted responsibilities as the business grew - The marriage mindset shift that's been their secret weapon through 5 years of entrepreneurship

Whether you're building a business and wondering how it's affecting your relationship, or you're the supportive partner trying to figure out your role in all this - this conversation will hit home. Pour two cups of coffee and listen together - it might just be the perspective shift your relationship needs!

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Get your seat in our FREE class, The New School Of Sales: https://www.kristademcher.com/newschoolofsales

Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials.

Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples of micro moments across different industries

Episode Highlights: • Brian shares his experience with his infrared sauna bag [01:23] • The definition of micro moments and how they simplify selling [02:47] • How to capture attention with specific, visual moments instead of statistics [15:42] • Why "I have a seven-figure business" is less effective than sharing authentic experiences [30:21] • Tips for finding and capturing your own micro moments [33:39] • The LeBron James story that demonstrates the power of micro storytelling [43:00]

Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Are you holding yourself back from selling because you don't want to be "that person"? In this powerful solo episode, Krista takes on the myth that avoiding sales is somehow noble or humble. Instead, she reveals why NOT selling might actually be the most selfish thing you can do.

Listen in for:

- Why posting on social media and sending emails isn't enough in 2025 - How a personal crisis transformed Krista's sales perspective forever - The real reason the "sleazy salesperson" stereotype is dead - Four powerful questions to challenge your sales mindset - And more! -----

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Think anxiety is all in your head? Think again.

In this powerful episode, somatic therapist Jolie Slovis shares how she went from a decades-long battle with anxiety to discovering a revolutionary body-first approach that changed everything. Whether you're struggling with anxiety yourself or trying to help someone who is, this conversation will completely shift how you think about emotional wellbeing.

Listen in for:

- Why traditional therapy and "mindset work" often fall short for anxiety - The science behind why your body needs to feel safe before your mind can think clearly - Simple, practical techniques you can use immediately to calm your nervous system - How to help children process big emotions through "co-regulation" - The powerful connection between your vagus nerve and anxiety - And more!

Connect with Jolie:

Instagram: https://www.instagram.com/jolienan.coach/ Free Calming Guide + Course: https://www.jolienan.com/freebies

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Book an ACORN Intensive: www.kristademcher.com/acornintensive

Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers?

In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly how to craft messages that resonate deeply with your ideal customers.

Listen in for:

- The five key elements every compelling story needs - Why generic words like "overwhelmed" are killing your message - How to "Bob Ross" your stories to make them more vivid and specific - Real examples of effective storytelling in action - The crucial role of customer research in crafting your message And more!

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive