What happens when you're terrified to show your face on camera but know deep down that your business needs you to show up? In this episode, Krista sits down with ACORN client and NorasPawsomeTees founder Jen Gavalis to talk about her incredible transformation over the past 18 months - from hiding behind her products to confidently becoming the face of her brand.

Jen's business was born out of her struggles with mental health and chronic pain, and in this raw, honest conversation, she shares how focusing on what she CAN do (instead of what she can't) led her to create a thriving business celebrating Schuylkill County pride through wearable joy.

This episode is especially meaningful as it airs during World Mental Health Awareness Week. Krista's vulnerability in sharing her own mental health story last May prompted Jen to reach out, which led to them working together—and now Jen is paying that forward by inspiring others with her story.

Listen in for:

The SHE SELLS message behind Nora's Pawsome Tees (05:09) How Krista's mental health episode prompted Jen to reach out and share her own story (18:47) What made Jen terrified to show her face on camera and in videos (24:41) Her best advice: "Don't think about it, just do it" - the three-take rule (32:03) Why she almost gave up on graphic design completely before starting this business (36:54) Starting with silly stories: The decorated cabbage tale and finding your micro-moments (43:04) Why small businesses can't compete with Walmart on price, but can win on personal connection (48:25) The importance of repeating your message again and again (51:22)

Connect with Jen:

Website: NorasPawsomeTees.com Instagram: @noraspawsometees TikTok: @noraspawsometees Facebook: NorasPawsomeTees

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