She Sells He Sells

The marketplace is LOADED with promises, right? Everybody can reduce this by 20%, increase that by 15%, show you an ROI - but when you play that numbers game, you run the risk of just being a part of the noise. What if there was a way to cut through all of that and connect with your customers on a much deeper level?

Brian shares a game-changing conversation he had with a healthcare executive that completely shifted his sales approach, and it has nothing to do with features, benefits, or data. We're diving into identity-based selling: the art of selling to who your customer wants to become rather than what your product does.

Listen in for:

• Why Brian's new crew socks are actually a perfect example of identity-based selling
• How one conversation with a physician changed Brian's entire approach to sales
• Why leading with percentages and data makes you part of the noise
• The psychology behind identity-based selling and why it works so well
• Real examples from fitness, real estate, and pharmaceutical marketing
• How to identify what your customers really want to become
• Practical frameworks you can use to implement this in your business today

The bottom line: Your identity drives your behavior - both who you are AND who you want to be. When you're selling to that identity instead of just listing features, you create emotional connections that cut through the marketplace noise and build long-term relationships.

We're giving you plug-and-play examples for different industries, from financial advisors to wedding photographers, so you can start implementing this approach immediately.

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Kim Rittberg's Exit Interview podcast, and we thought it was too good not to share with you here on She Sells He Sells.

In this conversation, Krista opens up about her journey from sucking at sales to building a thriving business, and shares the exact strategies and mindset shifts that transformed everything for her.

Listen in for:

- The biggest mistakes entrepreneurs make when trying to sell - How to sell in Instagram DMs without feeling sleazy - The mindset shift that changes everything about how you approach sales - Why "selling yourself first" is the key to everything - Practical tips for following up without feeling pushy - How to create urgency by "selling the stakes" - The story-selling framework that makes sales feel natural

If you've ever felt uncomfortable with selling or wondered how to close more deals without being pushy, this episode is packed with actionable insights to help you sell with confidence!

Originally aired on the Exit Interview podcast with Kim Rittberg

Connect with Kim: Website: www.kimrittberg.com Instagram: @kimrittberg

What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Ever wonder why your Instagram posts aren't converting into sales? Our guest today, Jenn Green - funnel strategist and email marketing queen - breaks down exactly why email marketing crushes social media when it comes to your bottom line.

From her unconventional path as a professional actress to becoming a sought-after copywriter, Jenn shares her proven strategies for creating email funnels that actually sell.

In this episode we cover:

How Jenn's journey from professional actress to email strategist shaped her storytelling approach [04:33] Why vulnerability and specificity are your secret weapons in email copywriting [13:12] How to write one-sentence emails that get replies and build relationships [28:00] The power of treating your email list like a social media feed [29:20] The math behind why email marketing outperforms social media for sales [35:12] Jenn's three-tier lead magnet strategy: mini, medium, and large [38:53] Creating ethical urgency without fake countdown timers [43:55] Why sending three emails per week can double your revenue [47:49]

Connect with Jenn: Website: thejengreen.com/she-sells Follow Jenn on Instagram: https://www.instagram.com/jenngreenmarketing/

Free Resources: Download Jenn's mini, medium, and large lead magnets at thejengreen.com/she-sells to see her funnel strategy in action!

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

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Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility?

Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach.

Listen in for:

- What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence

If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator.

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done.

In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business.

Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does.

Listen in for: - Why Holly calls social media the "sidecar" instead of the main business driver - The 70% revenue formula: How email marketing drives most of her sales - Her "hand raiser" email strategy that creates genuine conversations with subscribers - How appearing on 300 podcasts in one year built her business foundation - Why she sends three emails per week (and how it increased revenue by 50%) - Strategic partnerships and lead magnet swaps that actually work - How she and her husband work together with quarterly business planning - Daily schedule strategies that prioritize family time and white space - Why she started with high-ticket offers instead of low-ticket courses

If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it.

Connect with Holly: www.hollymariehaines.com/social

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create.

Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high.

Throughout their candid discussion, they share:

The challenge of raising kids in an increasingly noisy world with constant information access Their strict phone rule and why it's helped keep their family close (despite teenage protests) How handmade cards for birthdays and holidays cultivate deeper appreciation and connection The art of apologizing and recovering quickly when family tensions arise Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches How to cultivate empathy by helping kids see situations from each other's perspectives Their approach to gift-giving that builds thoughtfulness in relationships What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games

Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home.

Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells.

In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for showing up authentically on social media - even when it feels really, really hard.

Listen in for:

- Why your struggles are actually more relatable than your successes - How to use Instagram Stories to create genuine connection with your audience - The power of finding meaning in everyday moments and turning them into engaging content - Why authenticity beats perfection every single time on social media - Practical tips for navigating business transitions while keeping your audience engaged - How AI can actually help (not replace) your storytelling - Why people are watching silently and how to connect with them

If you've ever felt stuck on what to post or wondered how to keep showing up when motivation is low, this episode is packed with actionable insights to help you show up with confidence!

Originally aired on the Modern Direct Seller Podcast with Becky Launder:

Connect with Becky: Instagram: @moderndirectseller Website: moderndirectseller.com

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio!

If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden and empower you to take action now.

Please share this episode with someone that needs to hear this message too!

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi.

In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success.

Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers.

Listen in for:

- Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity

If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way.

Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for:

- Why higher purpose must come before high performance - The "Sweep the Sheds" mentality and why no one is too big to do the small things - How to balance pride with humility as a leader - The power of curiosity and getting "1% better at 100 things" Why character trumps talent in building winning teams How the best leaders create new leaders

If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life.

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast