She Sells He Sells

This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur.

Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life.

It's a really special episode on entrepreneurship from a kid's perspective, and what growing up with your mom "always around" is like too ;)

We can't wait for you to listen!

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood.

Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up.

Listen in for:

How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57]

Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela:

Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage.

What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics.

Throughout their candid conversation, they share:

- Their balanced but different approaches to parenting (including who's really the "bad cop" and why) - How they've each changed over 24 years of marriage and the traits they've adopted from one another - The ongoing debate about dishwasher loading techniques that probably sounds familiar to most couples - Which TV characters they see in each other (Phil Dunphy and Claire Huxtable) and why these comparisons are surprisingly accurate - The infamous "I love you first" story that their kids still get upset about decades later - Why they've completely rejected the "don't go to bed angry" rule and what works better instead

Whether you're newly committed or celebrating decades together, this honest conversation offers refreshing insight into what makes a relationship work long-term - balancing differences, appreciating strengths, and maintaining a sense of humor through it all.

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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In this episode of She Sells He Sells, Brian sits down with Tim Langhauser, co-founder of Compass Home Group, to discuss how building solid business systems and tracking the right metrics led to their success in real estate.

Tim shares insights on creating processes that enable team growth, why boring daily consistency leads to extraordinary results, and how their client-focused events build a community of "big mouths" who drive referrals. From spreadsheet tracking to Easter egg hunts, discover how this data-driven approach to relationship building transformed their business.

Listen in for: - How Tim and his business partner Michele complement each other's strengths to grow their real estate empire [07:10] - Why the "boring" daily tasks are actually what make entrepreneurs successful [09:40] - The real ROI behind client experience events like Easter egg hunts with 350+ people [18:45] - How creating systems transformed their 88% referral-based business [20:30] - Why tracking metrics like text messages and handwritten notes matters for growth [13:30] - The R&D (ripoff and duplicate) strategy that helps them implement great ideas quickly [22:20] - How to build a "big mouth community" that generates endless referrals [29:01] - Tim's simple yet powerful advice for implementing systems in your business [35:55]

Whether you're a real estate professional, entrepreneur, or business leader looking to scale, Tim's insights offer a refreshing perspective on what truly drives success.

Connect with Tim:

IG: https://www.instagram.com/timlanghauser/ https://www.instagram.com/compasshomegroup/

Website: https://www.compasshomegroup.com/

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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From the Moulin Rouge to the virtual set of She Sells He Sells, this conversation is proof that professional dancer, content creator and Founder Allie Goodbun is every bit as real, down to earth and talented as you'd imagine she'd be! From her early dance training in Canada to her current role at the world-famous Moulin Rouge in Paris, Allie shares her inspiring journey of persistence, passion, and business savvy. Listen in as Allie reveals: - How resilience helped her overcome rejection - including auditioning SEVEN times for the same TV show before finally landing the role - Her unexpected path to viral TikTok success (her very first video reached 3.2 million views!) - The behind-the-scenes reality of performing at the historic Moulin Rouge in Paris - How she co-founded Ready Freddy, a successful dancewear brand born from solving a backstage problem - Her balanced approach to content creation without sacrificing authenticity or privacy Whether you're an aspiring entrepreneur, content creator, or simply someone with big dreams, Allie's practical wisdom on taking action before feeling "ready" will inspire you to make your first move. As she puts it, "If you're waiting for the opportunity to be handed to you, it may never come." This conversation is a masterclass in pursuing your dreams while staying true to yourself. Allie's journey proves that with persistence, authenticity, and willingness to jump in and learn as you go, you can build a life and business that feels genuinely fulfilling. Follow Allie on IG and tik tok @alliegoodbun Shop Ready Freddie at www.readyfreddieshop.com and follow on social media @readyfreddieshop --- What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Brian's back and in this personal update, Krista and Brian dig into the chaos juggling a business, a career, 3 kids, sports, dance and oh yea - figuring out where your kid will be going to college next year.

It's a personal, heartfelt and funny episode that will have you nodding along if you can relate at all to this stage of life, or if you want to see what's coming down the pike for you later. And - as always - there are some sales and business lessons woven between it all too!

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Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

In this quick sales snack episode, Krista flies solo to answer three common sales questions from a recent coaching Q&A. Whether you're struggling with confidence in sharing your story, wondering how to engage new followers, or looking for a better way to introduce yourself at networking events, this episode delivers practical advice you can implement immediately.

Listen in for:

-How to build confidence in sharing your story and finding your authentic voice [04:34] -The difference between knowledge problems vs. action problems in business [05:38] -A simple two-step strategy for connecting with new social media followers [08:57] -The three magic words that will transform your networking introduction [13:21] -How to make technical explanations relatable using everyday language [15:33]

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

The market has changed dramatically since 2020, and what worked then just isn't working now. In this sales snack episode, Krista breaks down why crystal clear messaging is non-negotiable in today's skeptical marketplace and provides tangible formulas you can implement immediately.

In this episode we cover:

Why the 2020-2023 online business boom created today's trust issues [2:23] The shocking statistics behind why messaging matters now more than ever [4:42] How to replace vague problems with specific situations that resonate [9:29] The power of measurable results with real timeframes [11:54] Why Jolie Slovis grew her revenue by 131% by changing one thing [14:19] 4 plug-and-play messaging formulas you can use today [16:33] The difference between selling the solution vs. selling the outcome [21:25]

If you've been struggling to convert leads or feeling like your messaging falls flat, this episode will give you the exact framework to create messaging that connects, converts, and helps you stand out in a crowded marketplace.

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

Download our free New School of Sales workshop replay: www.kristademcher.com/newschoolofsales

Are you using AI in your business yet, or are you still skeptical? In this "sales snack" episode, Krista takes you behind the scenes of her own journey from being a complete AI skeptic to becoming a convert. She's spent the last nine months studying how AI can enhance (not replace) your authentic voice in sales messaging, and she's ready to spill the beans!

You'll hear why most people get terrible, robotic-sounding outputs from AI and how Krista's breakthrough discovery of building comprehensive sales messaging guides can transform your results. She walks you through how the ACORN method creates the perfect foundation for effective AI use and even shares a real-life example of creating an email in just 35 minutes (versus her usual 2 hours) that was so good, no one could tell the difference!

Whether you're AI-curious or AI-resistant, this episode will give you a fresh perspective on using this technology in a way that maintains your unique brand voice while saving you tons of time.

In this episode we cover:

• Why Krista was initially SO resistant to using AI for sales messaging [01:49]
• The problem with generic AI outputs and why most people sound like boring robots [04:25]
• Different types of AI Krista uses in her business beyond just content creation [07:12]
• The curse of knowledge and why our own brains get in the way of effective AI prompts [11:34]
• How the ACORN method creates the perfect sequential building blocks for killer AI content [15:28]
• Krista's real-life story of creating an ACORN Insider email in 35 minutes versus 2 hours [22:26]
• Finding the sweet spot between AI assistance and human creativity [26:51]

Grab your spot in ACORN Sell Anything: www.kristademcher.com/sellanythingsignature

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Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

The tables are turned in this episode as Brian takes the mic and interviews Krista about the wild ride of the last five years in sales and marketing. And wow, has a LOT changed since 2020! Krista gets real about what used to work that now flops, and what still stands the test of time when it comes to selling your stuff.

You'll hear Krista spill the tea on:

- Why those long-winded Instagram story monologues from 2020 are DEAD (RIP attention spans!) - The brutal truth about why nobody's buying "confidence and clarity" anymore, and what they're actually clicking "buy now" for - Why calling yourself a "Sales Sherpa" or other cutesy title is literally killing your business in 2025 - How Krista had to shift from selling the warm fuzzies to delivering concrete templates and time-saving tools - The golden rule of "WIFM" (What's In It For Me) and why it matters more than ever - How to survive and thrive when everyone's freaking out about the economy

Krista's also dropping a free workshop on March 21st called "The New School of Sales: 5 Ways to Sell Better and Sell More" where she'll break down exactly what you need to know to sell effectively in 2025's wild marketplace. You don't wanna miss it! Grab your seat here: https://www.kristademcher.com/newschoolofsales

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Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast