She Sells He Sells

If you're stuck in the holiday hustle and bustle and need a jolt of perspective on what's really important, this episode is for you!

Danielle Gletow, founder of One Simple Wish, opens up about the personal experiences and values that led her to create this remarkable platform, which empowers people to directly grant wishes for children and young adults facing challenges like foster care, poverty, and homelessness.

As Danielle explains, her own difficult upbringing fueled a deep desire to provide the support and resources she wishes she had access to growing up. Through One Simple Wish, she's found a way to amplify the voices of those in need and give everyday people a meaningful way to make a difference.

The conversation explores the ups and downs of running a growing nonprofit organization. Danielle gets candid about the tough decisions she's had to make, like leaving the corporate world to focus on her passion project, and turning down high-profile media opportunities that didn't align with her values. She also shares how One Simple Wish unexpectedly went viral after a Reddit post, and the important lessons she learned about handling sudden spikes in attention and donations.

Throughout it all, Danielle emphasizes the importance of staying true to your purpose and finding fulfillment in the work itself, rather than chasing external validation or attention. Her infectious energy and unwavering commitment to making a real, lasting impact are truly inspiring.

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If you're inspired by Danielle's story and the mission of One Simple Wish, head to onesimplewish.org to browse and grant wishes for children and young adults in need. Be sure to share the platform with your friends and family, too - the more people who get involved, the greater the impact.

Follow One Simple Wish on Instagram.

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Fear is normal when you're making big moves in business and in life...but how do you accept that, and move forward anyway?

We're taking highlights from three of our most-loved guest interviews and bringing you a curated playlist of conversations all about feeling the fear and doing it anyway.

Featured Guests:

Anna Kloots, New York Times bestselling author of "My Own Magic" Julie Kraus, image consultant and CEO of CHIC Danielle Redner, entrepreneur and founder of Taylor Danielle

Listen in for:

- How to trust your instincts when making major life changes - The connection between inner confidence and outer presence - Redefining success beyond traditional metrics - Taking calculated risks to build something meaningful - The power of authenticity in business and life

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In this powerful episode, Krista sits down with Simone Gordon, known across social media as the Black Fairy Godmother, who transformed her own experience as a struggling single mother into a revolutionary mutual aid movement.

Simone shares how a personal crisis led her to create a network that provides immediate, direct assistance to families in emergency situations. From covering utility bills to securing housing for domestic violence survivors, her social media-based initiative has become a lifeline for countless families in crisis.

In our conversation, we explore: - The pivotal moment that transformed Simone from aid recipient to community leader - How she built a trusted network of helpers through social media - The unique challenges single mothers face in accessing traditional aid systems - Real stories of lives changed through immediate community support - Why the fairy godmother imagery resonates with her mission of creating "magical" moments of help - The future of mutual aid and how listeners can get involved

It's a really special episode about how to build a movement and the ripple effect it can have, and we can't wait for you to listen!

Follow the Black Fairy Godmother: https://www.instagram.com/theblackfairygodmotherofficial/

How to support the mission: https://www.amazon.com/registries/gl/guest-view/R4DPUMDDGV48

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

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Whether you're an entrepreneur building buy-in around what you have to offer, or a corporate climber who is looking to advance to the next level of your career, this episode is packed with gems and takeaways to help you not only become a better business person, but simply a better person.

Attorney Jared Silberzahn joins Brian to talk about being a mission-driven business owner and builder of his law firm, Bmore Attorney.

Listen to Jared talk about:

- Why details matter in everything, even down to your letterhead - How to value your team and prioritize their professional development - Building a mission-driven community and giving back to great causes - How Frank Sinatra and the Universe can be folded into a business strategy - And more!

This conversation is eye opening in so many ways, and we can't wait for you to listen!

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Connect with Jared: https://www.bmoreattorney.com

https://www.instagram.com/bmoreattorney_/

https://www.facebook.com/bmoreattorney

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Ready to take your superfan strategy to the next level?

In part two of our superfan series, we're pulling back the curtain on how brands create exclusive experiences that turn customers into evangelists. We'll explore why naming your community matters (hello, Peloton Pack!), how to create FOMO-worthy moments, and why "opening the factory doors" might be your secret weapon for building trust.

Plus, we're sharing the exact strategies these major brands use to keep their superfans engaged - and how you can adapt them for your business, no matter the size.

If you've ever wondered how some brands create such passionate followers while others stay stuck in the transaction zone, this episode is for you!

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What makes someone go from casually buying your product to tattooing your logo on their body?

We're diving deep into the psychology of superfans and why they're crucial for business growth. From Harley Davidson riders to Disney Adults, we'll explore how top brands create die-hard followers and how you can start building your own superfan community. Whether you're just starting out or looking to strengthen your existing customer relationships, this episode breaks down the exact steps to move people up the superfan pyramid.

Get ready for real examples, practical strategies, and maybe even a few stories about our own superfan moments!

Warning: this episode might make you rethink everything you know about customer loyalty.

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In honor of Veteran's Day, Brian sits down with an old friend and one of his favorite Army buddies, Dr. John Thurman.

A former US Army combat arms officer turned physician, John understands leadership from multiple angles. For him it all comes back to developing your own personal core philosophy.

Listen in for the five principles that guide him, whether he's leading his staff, his kids or his patients, and learn how to apply this to your own personal and professional life.

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About John:

Dr. John Thurman exemplifies a life of service, excellence in medicine, and dedication to both family and community. As the Director of Medical Student Education for the Kirksville College of Osteopathic Medicine (KCOM) at the Burlington, Iowa site, he shapes the next generation of medical professionals while maintaining an active practice in family medicine. His outstanding contributions to healthcare were recently recognized with the 2023 Iowa Family Medicine Physician of the Year award.

A proud graduate of the United States Military Academy at West Point and former Army Football player, Dr. Thurman served his country as a Combat Veteran in Iraq before pursuing his medical education at A.T. Still University's Kirksville College of Osteopathic Medicine. His continued commitment to medical education is reflected in his current role as a trustee on ATSU's Board of Trustees.

Beyond his professional achievements, Dr. Thurman is a dedicated family man. At 47, he and his wife Audrey are raising their young children, William and Catherine, both under the age of three. His compassion extends to animal welfare, having rescued and provided loving homes to seven senior dogs since 2006, including one that lived to the remarkable age of 18 years.

An avid world traveler, Dr. Thurman has explored 40 countries and counting, bringing a global perspective to both his medical practice and educational leadership. His diverse experiences as a soldier, physician, educator, and humanitarian inform his holistic approach to medicine and life.

Connect with John: https://www.instagram.com/doc_thurm?igsh=MWxidWNzNXMwNWZrNw==

-- Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

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On the eve of Election Day and the week before Veterans Day, it felt appropriate to dive into some hot button topics...in a She Sells He Sells sort of way.

Why are we so divided as a country? Can you sway someone's political views through your Instagram comments? How does the military stay united, despite being made up of people with differing views? What do's and don'ts can we follow from all of this and apply to our business and lives?

We are covering IT ALL, and we can't wait for you to listen in. Whether you're leading a company, a team, your followers, your family, or simply yourself - the leadership lessons covered are ones that you don't want to miss!

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

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In an online world that promises a "get rich quick" scheme around every corner, do digital products *really* build revenue of your dreams? Em Connors of the Creative Bodega, aka Canva QUEEN, is here with us today to dive into it all.

You might know Em from Instagram, because her 110k+ following is loyal and strong...but I bet you don't know her whole story. Yes, a viral Reel and digital products absolutely exploded her business, but wait until you hear why it all fell into place and what she did BEFORE that explosive growth.

It's a story of faith, persistence and pivots, with a healthy dose of keeping first things first and caring for your mental health. Enjoy this real and candid conversation from two business owners who have sustained the ups and downs of entrepreneurship and the lessons they learned along the way!

-- Connect with Em: https://www.instagram.com/the.creative.bodega/

Join Em's monthly Content Coven Membership: https://www.thecreativebodega.com/the-content-coven

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

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A spur of the moment video capture turned into a viral TikTok for Krista, and she's breaking it down in this episode. From the elements that made it work to whether or not having your personal life as a part of your content plan matters, this is a study in what makes people pay attention...and what to do AFTER you've piqued their interest.

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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