She Sells He Sells

If you've ever wondered what it really takes to build a successful online business from scratch as a solopreneur...this is the episode for you!

In today's episode, Krista pulls back the curtain on her 5-year journey with ACORN. She's sharing all the ups, downs, and "uh oh" moments that come with growing a business while trying to keep your sanity intact.

You'll hear: • How Krista went from making $30k to multi-six figures in revenue (and why that number isn't as glamorous as it sounds) • Why trusting your gut is crucial, even when you're scared out of your mind • The real deal on hustle culture - when it's necessary and when it'll burn you out • How to actually listen to your customers (hint: it might mean completely changing your offerings) • Why creating space in your business could be the key to unlocking your next level of growth

Krista breaks it all down year by year, giving you a no-BS look at what it takes to make it as an entrepreneur. She'll share the strategies that worked, the mistakes she made, and how she learned to balance business growth with personal well-being.

You'll walk away with practical tips on how to grow your business without losing yourself in the process. Plus, you'll learn why obsessing over revenue might be holding you back from true success.

If you're ready for some real talk on entrepreneurship, mental health, and finding your own path to success, this episode is for you.

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.

Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.

What to Expect:

- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.

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About ACORN Amplify:

ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.

Use code PODCAST to save $250: www.kristademcher.com/amplify

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Today's guest: Naomi Kreske, CEO + Founder of Keep Finding You

Connect with Naomi: https://www.instagram.com/keepfindingu/

Free journal page: https://keepfindingyou.myflodesk.com/abundancejournal

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.

Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.

What to Expect:

- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.

-----

About ACORN Amplify:

ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.

Use code PODCAST to save $250: www.kristademcher.com/amplify

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Today's guest: Emma Kozlowski, CEO + Founder of Eighteen Summers

Connect with Emma: https://www.instagram.com/eighteensummers.co/

Shop journals: https://www.eighteensummers.co

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.

Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.

What to Expect:

- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.

-----

About ACORN Amplify:

ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.

Use code PODCAST to save $250: www.kristademcher.com/amplify

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Today's guest: Charlotte Pottieger, CEO + Founder of Begin Within

Connect with Charlotte: https://www.instagram.com/charlottepottiegerart/

Shop art: https://charlottepottieger.com

Free Watercolor Phone Lock Screen:

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.

Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.

What to Expect:

- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.

-----

About ACORN Amplify:

ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.

Use code PODCAST to save $250: www.kristademcher.com/amplify

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Today's guest: Shannen Coleman Siciliano, CEO + Founder of Begin Within

Connect with Shannen: https://www.instagram.com/iamshannencs/

Free Resources: https://www.beginwithinleadership.com/resources

Welcome to Amplify Success Stories, a series that showcases the transformative journeys of diverse entrepreneurs who have participated in the ACORN Amplify program.

Each compact 10-minute episode features a different business owner, offering listeners valuable insights into real-world business challenges, innovative solutions, and the power of effective storytelling in building brand loyalty and driving sales.

What to Expect:

- Diverse Business Perspectives: Hear from a wide range of entrepreneurs, from tech startups to artisanal craftspeople, innovative service providers to disruptive product creators. - Real Transformation Stories: Discover how these business owners overcame challenges and achieved remarkable growth using the ACORN Amplify method. - Practical Insights: Gain actionable takeaways that you can apply to your own business, regardless of your industry or experience level. - Story-Selling Mastery: Learn how the ACORN story-selling method helps businesses create compelling narratives that resonate with customers. - Brand Loyalty Strategies: Understand techniques for building unapologetic brand loyalty and increasing customer engagement.

-----

About ACORN Amplify:

ACORN Amplify is a revolutionary story-selling program designed to help businesses master the art of storytelling, build strong brand loyalty, and dramatically increase sales. The program is currently open for enrollment, offering listeners the opportunity to transform their own businesses using the methods discussed in the podcast.

Use code PODCAST to save $250: www.kristademcher.com/amplify

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Today's guest: Tarcela Knight, Image Consultant with House Of Colour Connect with Tarcela: https://www.instagram.com/houseofcolour_tarcelaknight/

Storytelling can feel overwhelming, especially when it comes to your business and your brand. But this new, fresh way to approach the way you tell stories will change the way you approach them forever!

Previous episodes mentioned:

104. What's Your Sales Style Pt 1

105. What's Your Sales Style Pt 2

23. The 6P Sales Stories

55. Cracking The Code On Building Trust: Pt 1

56. Cracking The Code On Building Trust: Pt 2

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Amplify, the ACORN Storyselling Program: www.kristademcher.com/amplify

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista sits down with Meaghan Murphy, a dynamic force in media and personal development.

Meaghan wears many hats - she's the Editor-in-Chief of Woman's Day magazine, author of ""Your Fully Charged Life,"" and host of the TV show ""My Perfect Day."" But Meaghan's journey to success wasn't always smooth sailing. She opens up about her transformation from a self-described ""grumpy"" child to the energetic, positive person she is today.

This conversation offers valuable insights on personal growth, practical advice on content creation, and strategies for living a more fulfilling life. Whether you're looking to boost your career, improve your outlook, or just curious about the behind-the-scenes of magazine editing and TV hosting, this episode has something for everyone.

Connect with Meaghan on Instagram: https://www.instagram.com/meaghanbmurphy/

Learn more about her book, TV spots and new clothing line, Minnie Rose: https://meaghanbmurphy.com

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Episode Highlights:

00:00: Introduction to Meaghan Murphy

05:30: Hitting Rock Bottom: The Turning Point

09:22: The Journey to Self-Discovery and Empowerment

12:20: Aligning Career with Personal Growth

14:55: Community Connection and the Importance of Place

17:51: Synergy Over Balance: Managing a Busy Life

20:11: Setting Boundaries with Toxic Relationships

22:58: The Power of Authentic Personal Branding

27:29: Creating Meaningful Content

29:35: A Day in the Life of Meaghan Murphy

36:12: My Perfect Day: A New Reality Show

40:23: Surprising People with Joy

43:11: Pitching to Editors: Standing Out in the Crowd

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Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the ""What's Your Sales Style Quiz?"": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

After a small break, Krista and Brian are back in the studio together, ready to bring you fresh insights on sales and entrepreneurship. In this episode, they're testing out a new format that includes practical sales lessons drawn from current events and pop culture.

Today we're digging into the NFL. As a football lover (Brian) and a football non-lover (Krista), we can both agree that outside of the game, the NFL is a true cultural phenomenon. They unpack valuable marketing and sales strategies learned from this behemoth organization that entrepreneurs can apply to their own businesses. From the NFL's mastery of predictability to its focus on personal storytelling, there's a wealth of lessons to be learned from this marketing behemoth.

Whether you're a football fanatic or not, this episode packs some serious punch and will bring you a ton of value!

Episode Highlights:

Would You Rather? (03:51)

She Sells He Sells Coffee Talk (06:14) - The return of football season and its significance - Discussion about favorite NFL players and coaches - The appeal of getting to know players beyond the field

What's the Sell: Lessons from the NFL? (15:33) 1. NFL as an entertainment organization - Focus on storytelling and marketing to viewers

2. Predictability in content (15:33) - NFL's consistent game schedules - How entrepreneurs can apply predictability to their content strategy

3. Personalized storytelling (22:20) - NFL's "helmets off" approach - Connecting fans with players' personal lives - How entrepreneurs can leverage personal stories in their marketing

Key Takeaways: - Consistency and predictability in content creation are crucial for building an audience - Personal storytelling helps create stronger connections with your audience - Showing authenticity and vulnerability can make you more relatable to your audience

Upcoming Event: Back to Story School live bootcamp - 9/23 - 9/27 - Learn how to build a story and turn it into three different pieces of content - SIGN UP HERE!

Listen to the full episode for more insights on applying NFL marketing strategies to your business! ---- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Love it or hate it, creating content is a non-negotiable part of your business strategy in 2024. But how do you continue creating the right kind of content (you know...the kind that SELLS for you), how do you repeat your message without sounding boring, and how do you know if you're even on the right track with all of it?

We cover all of this and more in today's solo episode with Krista. She also announces a brand new FREE challenge happening 9/23 - Back To STORY School: A LIVE Bootcamp To Build A Brand Story, Turn It Into Engaging Content, & Create Connection With Your Audience!

This live challenge is one NOT to be missed - REGISTER HERE! --- Join the private podcast, Sell Anything, HERE: www.kristademcher.com/sellanything

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast