She Sells He Sells

If you're an entrepreneur (or thinking about taking the leap), grab your spouse and listen to this one together!

In this episode, Brian takes a turn in the spotlight as Krista interviews him about his experience being married to an entrepreneur for the past five years. This candid conversation reveals the realities of supporting a business owner through the ups and downs of entrepreneurship, making it an interesting listen about what it really takes to have a successful partnership while having a successful business.

Listen in for:

- What Brian REALLY thought when Krista decided to start her own business (it wasn't just about the money!) - Why entrepreneurship is never a straight line—and how to ride the rollercoaster as a family - "Work-life balance is a myth"—Brian's controversial take on what actually works - No awkward sit-down talks: How they naturally shifted responsibilities as the business grew - The marriage mindset shift that's been their secret weapon through 5 years of entrepreneurship

Whether you're building a business and wondering how it's affecting your relationship, or you're the supportive partner trying to figure out your role in all this - this conversation will hit home. Pour two cups of coffee and listen together - it might just be the perspective shift your relationship needs!

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Get your seat in our FREE class, The New School Of Sales: https://www.kristademcher.com/newschoolofsales

Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials.

Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples of micro moments across different industries

Episode Highlights: • Brian shares his experience with his infrared sauna bag [01:23] • The definition of micro moments and how they simplify selling [02:47] • How to capture attention with specific, visual moments instead of statistics [15:42] • Why "I have a seven-figure business" is less effective than sharing authentic experiences [30:21] • Tips for finding and capturing your own micro moments [33:39] • The LeBron James story that demonstrates the power of micro storytelling [43:00]

Get on the waitlist for the new ACORN program: https://kristademcher.kartra.com/page/sellanythingwaitlist

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast

Are you holding yourself back from selling because you don't want to be "that person"? In this powerful solo episode, Krista takes on the myth that avoiding sales is somehow noble or humble. Instead, she reveals why NOT selling might actually be the most selfish thing you can do.

Listen in for:

- Why posting on social media and sending emails isn't enough in 2025 - How a personal crisis transformed Krista's sales perspective forever - The real reason the "sleazy salesperson" stereotype is dead - Four powerful questions to challenge your sales mindset - And more! -----

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Think anxiety is all in your head? Think again.

In this powerful episode, somatic therapist Jolie Slovis shares how she went from a decades-long battle with anxiety to discovering a revolutionary body-first approach that changed everything. Whether you're struggling with anxiety yourself or trying to help someone who is, this conversation will completely shift how you think about emotional wellbeing.

Listen in for:

- Why traditional therapy and "mindset work" often fall short for anxiety - The science behind why your body needs to feel safe before your mind can think clearly - Simple, practical techniques you can use immediately to calm your nervous system - How to help children process big emotions through "co-regulation" - The powerful connection between your vagus nerve and anxiety - And more!

Connect with Jolie:

Instagram: https://www.instagram.com/jolienan.coach/ Free Calming Guide + Course: https://www.jolienan.com/freebies

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Book an ACORN Intensive: www.kristademcher.com/acornintensive

Ever notice how some people can tell a simple story about making breakfast and have millions hanging on every word, while others struggle to sell their amazing offers?

In this power-packed episode, Krista and Brian break down a simple framework that will help you create emotional connection with your audience - without feeling pushy or inauthentic. Using real-world examples, you'll learn exactly how to craft messages that resonate deeply with your ideal customers.

Listen in for:

- The five key elements every compelling story needs - Why generic words like "overwhelmed" are killing your message - How to "Bob Ross" your stories to make them more vivid and specific - Real examples of effective storytelling in action - The crucial role of customer research in crafting your message And more!

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast Book an ACORN Intensive: www.kristademcher.com/acornintensive

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!

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Looking for productivity tips and time management strategies that actually work? In this power-packed episode about business planning and productivity hacks, learn Krista's #1 system for getting more done without overwhelm. If you're tired of consuming endless content but struggling with task management and work life balance, this episode delivers actionable entrepreneur tips you can implement today.

Listen in to hear:

- Why yesterday was the best time to start implementing your business strategy - The 3-part productivity system for effective time management - How to create and protect time blocks in your business planning - A step-by-step productivity method for building your project map - Why flexible task management leads to better business goals

PRO TIP after listening!

Keep your productivity map visible on your desk as part of your productivity tools. When you sit down during your scheduled time block, you'll know exactly what business goals to tackle.

Ready to revolutionize your task management and work life balance? Tag someone who needs these entrepreneur tips and follow She Sells, He Sells on your favorite podcast platform!

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Book an ACORN Intensive: www.kristademcher.com/acornintensive

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!

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Welcome to our NEW hot topic series where we'll dive into what's going on in the world, and tie it back into sales and business lessons that you can apply to business and life!

Today we're diving into the 2025 Golden Globes and how Demi Moore's speech is changing lives, the horrific California wildfires and why some stories are really hitting us hard, and a TikTok star that feels like family.

What do they all have in common, and why does it matter to you? Listen in to hear! Sales skills ARE life skills (and abundant in hot topics), and we can't wait to make that even more clear for you.

*MLK Jr 'Three Dimensions Of A Complete Life': https://www.youtube.com/watch?v=Qhj7G77Y8YE

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!

----- In today's episode, you'll learn how one mother's personal journey led to creating a nationwide movement that's changing lives for families of children with special needs.

You'll discover how to turn personal challenges into purposeful impact, build an authentic brand presence, and create a successful nonprofit from the ground up.

Joining Krista today is Shari Bailey, founder of Laila's Gift. After moving from Egypt to the US at age 6, Shari built a successful career in the medical device industry before her life changed dramatically with the birth of her twin daughters in 2014. When one of her daughters was diagnosed with the rare Jacobson syndrome, Shari became an overnight caregiver and eventually transformed her experience into a nonprofit that has served over 1,000 families.

Today, Shari shares her incredible journey from Wheel of Fortune champion to nonprofit founder, and reveals how she's taking her organization national in 2025 with an innovative "Celebration in a Box" program.

In this episode, you will learn:

- How to build a successful nonprofit from personal experience - The critical first three years of nonprofit development and funding - Why social media authenticity is crucial for brand growth - How to create engaging content that builds genuine community - The power of vision boards in bringing ideas to life - Why protecting your intellectual property matters - The importance of modeling success and adapting your approach - How to turn limitations into opportunities for innovation - Ways to support and celebrate families of children with special needs

Shari's story and insights will change the way you think about purpose-driven entrepreneurship and the impact one person can make.

Connect with Shari: https://www.instagram.com/iamsharibee/

Support Laila's Gift:

https://lailasgift.org/contact/ :: Nominate a family https://lailasgift.org/get-involved/become-a-celebrator/ :: Become a recurring donor https://lailasgift.org/programs/celebrating-milestones/sponsor-a-celebration/ :: Sponsor celebrations https://lailasgift.org/get-involved/become-a-volunteer/ :: Find volunteer opportunities -----

Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

HELP US GROW OUR SHOW! If you haven't already, PLEASE FOLLOW She Sells He Sells on your podcast app, and share this episode with a friend. THANK YOU!

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If you want to make 2025 your "best year ever", you're like in the process of setting some big goals for yourself, and getting ready to match those with big action.

And that can propel you forward to amazing things...or it can actually have the opposite effect.

In the most personal She Sells He Sells episode yet, Krista and Brian reflect back on 2024 and why their big goals didn't come to fruition...and why that's actually been a very good thing.

Listen in for a real and raw conversation that covers goal setting, marriage, communication, parenting, mental health, faith and more, AND hear a public proclamation of something exciting (and a little scary!) that you can be a part of too.

Happy New Year friends - we are excited to spend another 365 bringing value to you!

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast

Building a "purpose-driven business" sounds nice...but does it actually help pay the bills!?

These three entrepreneurs say YES, and they're sharing exactly how they did it in this round-up episode of some of our most beloved past interviews.

Hear from: Monica Fullerton, Founder & CEO of Spously Heather Krout, Interior Designer & Blogger Lydia Fenet, Auctioneer & Philanthropist at Christie's

Listen in to hear:

How to build a business that serves a greater purpose beyond just profits Strategies for balancing ambition with authenticity and well-being The transformative power of creating space (literal and figurative) Insights on building a mission-driven culture and team Tips for embracing your unique voice and style as a leader

Whether you're an entrepreneur, business owner, or aspiring to make a bigger impact through your work, this episode will challenge you to think differently about success and inspire you to create something extraordinary. Get ready to discover a roadmap for infusing your business with deeper meaning and purpose.

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Take the "What's Your Sales Style Quiz?": https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG:: https://www.instagram.com/shesellshesellspodcast