In this episode, Krista and Brian dive into the power of micro moments - those small, specific instances that can be turned into powerful stories to connect with your audience and make selling feel natural. They explore why starting with visual, concrete moments creates more memorable connections than leading with statistics or credentials.

Listen in for: • Why the stereotypical salesperson is extinct in 2025 • How to find micro moments hiding in your everyday experiences • The difference between dramatic stories and relatable, everyday moments • What Netflix's "Apple Cider Vinegar" teaches us about storytelling • Real examples of micro moments across different industries

Episode Highlights: • Brian shares his experience with his infrared sauna bag [01:23] • The definition of micro moments and how they simplify selling [02:47] • How to capture attention with specific, visual moments instead of statistics [15:42] • Why "I have a seven-figure business" is less effective than sharing authentic experiences [30:21] • Tips for finding and capturing your own micro moments [33:39] • The LeBron James story that demonstrates the power of micro storytelling [43:00]

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