Recently, several people have approached Krista saying she should be sharing her political beliefs on her platform to influence others and stand up for "what's right." This got her thinking about a bigger question: Do businesses, brands, and online entrepreneurs have a responsibility to share their political beliefs on social media? And if so, who exactly has this responsibility?

Krista went to her Instagram stories to explore this idea of rights versus responsibilities when it comes to sharing political content. In this episode, she's sharing what she discovered and taking you on her personal journey from posting political content to choosing a completely different approach.

Listen in for:

- What people really think about political posting responsibility (the results might surprise you) - How the rules of political communication on social media have changed - Krista's honest take on her own history of political posting - A powerful historical perspective on fighting for what's right in private vs. public - The military service angle on freedom of speech and platform choice - How to protect your peace while still making a difference in your sphere of influence

If you've ever felt pressure to share political content or wondered about your own platform strategy, this episode offers a thoughtful exploration of a topic that affects every business owner and content creator.

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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What if you could build a thriving six-figure business without being glued to your phone or playing the social media game? That's exactly what Holly Haynes, host of the Crush the Rush podcast and founder of Anti-Social School, has done.

In this eye-opening conversation, Holly shares her strategic approach to business growth that prioritizes email marketing, authentic relationships, and sustainable systems over endless social media posting. From appearing on 300 podcasts in one year to sending three emails per week that increased her revenue by 50%, Holly proves that there's a different way to build a successful online business.

Holly redefines what it means to be visible in business, helping entrepreneurs build sustainable models that support their family goals while still achieving impressive growth. As someone who worked in big five consulting for 22 years before making the entrepreneurial leap, she brings a strategic mindset to everything she does.

Listen in for: - Why Holly calls social media the "sidecar" instead of the main business driver - The 70% revenue formula: How email marketing drives most of her sales - Her "hand raiser" email strategy that creates genuine conversations with subscribers - How appearing on 300 podcasts in one year built her business foundation - Why she sends three emails per week (and how it increased revenue by 50%) - Strategic partnerships and lead magnet swaps that actually work - How she and her husband work together with quarterly business planning - Daily schedule strategies that prioritize family time and white space - Why she started with high-ticket offers instead of low-ticket courses

If you're tired of the social media hamster wheel but still want to grow a profitable business, this episode offers a refreshing perspective on building sustainable success. Holly's insights will help you create systems that work for your life, not against it.

Connect with Holly: www.hollymariehaines.com/social

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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Parenting might just be the ultimate sales job, and in this episode, Krista and Brian get real about what it takes to "sell" your kids on the values and family culture you want to create.

Drawing from their 18+ years of experience raising three children (ages 18, 16, and 10), they explore how the same principles that make you successful in business can transform your approach to parenting. From getting buy-in on bedtime routines to navigating the teenage years, this conversation breaks down why traditional parenting advice often falls short when emotions run high.

Throughout their candid discussion, they share:

The challenge of raising kids in an increasingly noisy world with constant information access Their strict phone rule and why it's helped keep their family close (despite teenage protests) How handmade cards for birthdays and holidays cultivate deeper appreciation and connection The art of apologizing and recovering quickly when family tensions arise Why they don't buy their kids material things on demand - and the delayed gratification lessons this teaches How to cultivate empathy by helping kids see situations from each other's perspectives Their approach to gift-giving that builds thoughtfulness in relationships What they're NOT doing well: chores, taking kids out of the center of their universe, and missing games

Whether you're in the thick of toddler negotiations, navigating the complexity of teenagers, or just trying to create a family unit that genuinely enjoys being together, this episode offers a refreshingly honest perspective on parenting that goes beyond traditional advice to focus on influence, connection, and authentic leadership in your home.

Inspired by insights from Dr. Eliza Pressman's Raising Good Humans podcast

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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We're bringing you something a little different today! This is a reair of an interview Krista did as a guest on Becky Launder's Modern Direct Seller Podcast, and we thought it was too good not to share with you here on She Sells He Sells.

In this conversation, Krista opens up about her journey from struggling in direct sales to building a thriving business, and shares practical strategies for showing up authentically on social media - even when it feels really, really hard.

Listen in for:

- Why your struggles are actually more relatable than your successes - How to use Instagram Stories to create genuine connection with your audience - The power of finding meaning in everyday moments and turning them into engaging content - Why authenticity beats perfection every single time on social media - Practical tips for navigating business transitions while keeping your audience engaged - How AI can actually help (not replace) your storytelling - Why people are watching silently and how to connect with them

If you've ever felt stuck on what to post or wondered how to keep showing up when motivation is low, this episode is packed with actionable insights to help you show up with confidence!

Originally aired on the Modern Direct Seller Podcast with Becky Launder:

Connect with Becky: Instagram: @moderndirectseller Website: moderndirectseller.com

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What's Your Sales Style? Find out here! https://www.kristademcher.com/sales-style-quiz

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Krista & Brian were honored to be the commencement speakers at their high school alma mater, Minersville High School, and they're brining you their inspiration-packed address to the She Sells He Sells studio!

If you've ever struggled with the idea of failure, worried that you didn't have enough time to reach your goals, or been stuck in a cycle of perfectionism, these words of wisdom will embolden and empower you to take action now.

Please share this episode with someone that needs to hear this message too!

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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Direct sales is evolving rapidly in 2025, and no one understands this better than Becky Launder, founder of Modern Direct Seller and Oh My Hi.

In this eye-opening conversation, Becky breaks down how the industry is changing, why parties are becoming a thing of the past, and how building a personal brand is crucial for long-term success.

Becky redefines direct sales for a new generation, helping entrepreneurs build businesses that extend beyond a single company or product line. As companies shift from traditional MLM models to affiliate structures, Becky offers invaluable insights on navigating this changing landscape while maintaining authentic connections with customers.

Listen in for:

- Why Facebook groups are no longer the best way to build your direct sales business - How to balance multiple revenue streams under one personal brand - The critical differences between affiliate marketing and direct sales (and why it matters) - Why having your own website is non-negotiable in 2025 - The importance of bringing younger generations into direct sales for industry longevity

If you're in direct sales or considering it as a business opportunity, this episode offers a fresh perspective on building a sustainable business in an evolving industry. Becky's insights will help you position yourself for success no matter what changes come your way.

Connect with Becky: Instagram: @moderndirectseller and @ohmy.hi Websites: moderndirectseller.com and ohmyhi.com

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

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In this solo episode, Brian dives into one of his favorite books, "Legacy" by James Kerr, which explores the leadership culture of the most successful sports team of all time - the New Zealand All Blacks rugby team. Whether you're an entrepreneur, a coach, a parent, or a sales professional, these timeless leadership principles can help you build a legacy of sustained excellence. Listen in for:

- Why higher purpose must come before high performance - The "Sweep the Sheds" mentality and why no one is too big to do the small things - How to balance pride with humility as a leader - The power of curiosity and getting "1% better at 100 things" Why character trumps talent in building winning teams How the best leaders create new leaders

If you've ever wondered how the most successful organizations maintain excellence over decades, not just seasons, this episode breaks down the formula and gives you practical ways to apply these principles in your business and life.

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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This might be the most special episode of She Sell He Sells yet, because Krista is sitting down 1:1 with each of her 3 kids to talk about what it's been like growing up with a mom who is an entrepreneur.

Emme Demcher takes on why she's learned entrepreneurship is for her because of what she's seen, Bennett Demcher teaches a quick lesson on persuasion (that apparently he's learned by osmosis haha), and Ava Demcher talks about what she's learned about storytelling, and how it's helped her in school and in life.

It's a really special episode on entrepreneurship from a kid's perspective, and what growing up with your mom "always around" is like too ;) 

We can't wait for you to listen!

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

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In this episode of She Sells He Sells, Krista sits down with Pamela Pekerman, former HSN correspondent and founder of Hustle Like A Mom, to explore how redefining success led to a thriving business built around motherhood.

Pamela shares her journey from selling handbags on live TV to creating a movement that helps working mothers align their personal and professional aspirations. From her "faux commute" method to the power of strategic silence, discover how this mom of three built a business model that works between drop-off and pick-up.

Listen in for:

How Pamela's unexpected HSN career began at 23 after she thought the emails were spam [02:00] Why going into labor on their scheduled interview day set the tone for this conversation [05:48] The "suburban mom with urban mindset" concept and how it evolved over a decade [09:14] How silence became her most powerful business tool (and it's free!) [21:10] The Value Action Mode (VAM) method that helps decode what's truly precious to you [18:51] Why Pamela chose "intimacy" as a core value this year and limited her events to 50 people [20:44] How her kids saw Hustle Like A Mom evolve during 18 months of homeschooling [35:05] The "darling ideas" trap that derails entrepreneurs and how to avoid it [39:57]

Whether you're a working mom, aspiring entrepreneur, or business owner seeking better work-life integration, Pamela's insights offer a refreshing perspective on building a values-driven business. Connect with Pamela:

Instagram: @hustlelikeamom and @pamelapekerman Website: www.hustlelikeamom.com

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

In this special anniversary episode, Brian and Krista ditch the business talk to play their own version of the Newlywed Game as they celebrate 24 years of marriage.

What starts as a fun game quickly turns into a revealing look at how they've navigated two decades of life together - from parenting challenges to household disagreements, career shifts, and evolving dynamics.

Throughout their candid conversation, they share:

- Their balanced but different approaches to parenting (including who's really the "bad cop" and why) - How they've each changed over 24 years of marriage and the traits they've adopted from one another - The ongoing debate about dishwasher loading techniques that probably sounds familiar to most couples - Which TV characters they see in each other (Phil Dunphy and Claire Huxtable) and why these comparisons are surprisingly accurate - The infamous "I love you first" story that their kids still get upset about decades later - Why they've completely rejected the "don't go to bed angry" rule and what works better instead

Whether you're newly committed or celebrating decades together, this honest conversation offers refreshing insight into what makes a relationship work long-term - balancing differences, appreciating strengths, and maintaining a sense of humor through it all.

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What's Your Sales Style?  Find out here! https://www.kristademcher.com/sales-style-quiz

Follow us on YouTube: https://www.youtube.com/channel/UCfQNMxt1N_x6vO_dnizVu2g

Follow SHE SELLS HE SELLS on IG: https://www.instagram.com/shesellshesellspodcast