In this episode, Brian brings you an in-depth conversation with Chris Wallace, founder and CEO of InnerView Group. Chris brings a unique perspective on sales enablement, having worked across multiple consumer industries to help organizations build alignment between their go-to-market strategy and what's actually happening on the front lines with their sellers.

This conversation is packed with insights on why traditional sales training often falls short, how to cut through information overload, and why the value of salespeople is actually increasing in our oversaturated world.

Listen in for:

- Why information overload is killing sales confidence (and what to do instead) - The critical difference between sales training and sales enablement - How to build alignment between marketing messages and actual sales conversations - Why sellers are more valuable than ever in an oversaturated, over-informed world - The three pillars every successful salesperson needs: belief, confidence, and pride - How AI listening tools are revolutionizing sales coaching and frontline insights - Why customers aren't "tire kicking" - they're lost in the wilderness and need your expertise - The modern approach to consultative selling that actually works in 2025 - How to translate marketing speak into conversations that close deals - Why focusing on customer outcomes beats following cookie-cutter sales processes

Whether you're a sales leader looking to improve team performance, an entrepreneur trying to sell more effectively, or someone who wants to understand how sales really works in today's marketplace, this episode delivers practical strategies you can implement immediately.

Website: http://www.innerviewgroup.com LinkedIn: https://www.linkedin.com/in/christopherewallace/

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