Instagram Stories are the most underutilized tool for nurturing your audience, but most people are wasting this prime real estate by photo dumping random life moments.

In this solo episode, Krista teaches you why IG Stories viewers are your hottest audience and reveals a simple 3-step framework to transform boring daily moments into compelling brand-building content that creates real connection.

Listen in for:

Why Instagram Stories have two distinct functions: building connection vs. direct selling [06:51] The problem with "just share your life" advice and why it leads to boring content [09:20] How to think like a director and find stories in your everyday moments [14:07] The 3-step micro moment storytelling framework: Observe → Real Life Moment → Core Message [18:54] Real examples from Krista's Stories: Monday affirmation, late night newsletter, and family photos [22:28] Why you should want to binge your own Stories content if you're doing it right [16:32] How 3-4 story slides per day can build genuine thought leadership [35:39]

PRO TIP after listening! Try the 3-step framework in your Stories today: Find one observation from your week, connect it to a real moment, then whittle it down to a core message your audience can relate to.

Ready to master Instagram Stories for your brand? Follow Krista @kristademcher to see these patterns in action and join the waitlist for upcoming Stories templates and support!

Follow Krista on Instagram: @kristademcher

Join the waitlist for Instagram Stories templates: https://kristademcher.kartra.com/page/fall2025waitlist

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