Coming home from dropping Ava off at college was really hard but the raw, unedited content that came from that heartbreak became Krista's most engaging post ever.

In this solo episode, Krista shares the story behind her viral Instagram post about sending her daughter off to college, and why it teaches us everything we need to know about creating content that truly connects. What started as 20 minutes of writing in her Notes app during one of the hardest moments of her life reached over 61k views, got 94% non-follower reach, and even earned a like from bestselling author Elin Hilderbrand!

The best content comes from the heart, not the head. It doesn't come from AI prompts or "30 pieces of content in 30 minutes" solutions. When you lead with your heart and take off the masks, you create real connection - and that's what sells.

Listen in to hear:

- The 20-minute Notes app writing session that became Krista's most viral post ever [04:49] - How one vulnerable post reached 61K views with 94% being complete strangers [15:25] - The exact metrics behind content that got 200 new follows and 873 saves [15:25] - How to turn your scariest, most vulnerable moments into your most engaging content - Why "30 pieces of content in 30 minutes" AI solutions are making everyone sound cheap and forgettable [29:20] - The Taylor Swift quote about your energy being "expensive" and how to handle critics [24:46] - Krista's simple test: "Will this help someone feel less alone?" - and why that's all that matters - And more!

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