We talk with Daniel Eb of Dirt Road Comms, the founder of Open Farms, about the need to bridge the urban-rural divide. This podcast was recorded ahead of the first Open Farm day in New Zealand on Sunday 1 March 2020 which proved extremely successful. The next Open Farms Day is on 21 February 2021. Like Open Farms, B+LNZ believes that providing New Zealanders with the opportunity to have a genuine on-farm experience is hugely important for our industry and country. Daniel discusses why this is important and valuable for farmers as well as visitors. We encourage farmers to register to host an Open Farms event on Sunday 21 February here: https://www.openfarms.co.nz/