CBS Sports College Football writer and Baylor graduate Shehan Jeyarajah joined Big 12 Today with Ari Temkin and James Westling to talk about his article "West Texas boom: Inside Texas Tech's bold all-in bet on NIL and the billionaire landman responsible" that can be found on CBSSports.com. A comprehensive  look into Texas Tech, it's athletic program and the key members behind the Lubbock turnaround. From Cody Campbell to Joey McGuire to James Blanchard, Jeyarajah gives you a look into life in West Texas and it's love affair with Texas Tech University.