**From Barber’s Chair to Business Mogul** — this week on *The Shady Phodcast*, we sit down with the visionary behind South Africa’s most iconic grooming brand: **Sheldon Tatchell**, founder of **Legends Barber**.

In this in-depth, no-holds-barred conversation, Sheldon opens up about:

* Quitting his job to chase a dream

* Building **70+ Legends Barber branches** across the country

* His powerful partnership with the late **Riky Rick**

* The *real* story behind the birth of **Cotton Fest** and its unforgettable first rollout Shady PHodcast Playlist