Jim and Betsy Pence have been around the ‘ol block a few times.

After a love of wine led to a love of craft beer which opened the door to a love of mead, they decided to do what many of you are deciding to do.

They wrote a business plan and set about opening their very own craft meadery in Charlotte, NC. They chased after their dream, bought equipment, started brewing and then closed down almost immediately.

Then they did it two more times.

Jim has joined us to day to share what’s he’s learned by traversing the rocky road of building a business. Lease problems, real estate negotiations, supply chain issues, budget constraints and everything in-between.

Not surprisingly, craft mead faces much of the same bullshit craft beer faces. And after three failed attempts, Jim and Betsy’s story and their certainty that they’ll never do it again are an important lesson for the rest of us.

So listen in and listen up as we share the story of Shepherd’s Meadery.

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