She's The Business Podcast With Jessica Osborn

If creating content to share online makes you want to YAWN, or run to the fridge for some comfort food, then you're going to absolutely love what you hear today.

Yes - if your business already exists then you have content at your fingertips which is unique, powerful and easy to use!

Today I'm chatting with talented Content Copywriter, Emily Aborn, who is an expert on content creation and smart repurposing. She shares with us her insider tips on how to make it easier and faster to share content so your business can be found, have authority and ultimately - attract clients!

You'll learn:

the easiest way to use content you already have

hidden places that content already exists in your business

where to uncover your best stories from

simple systems to make content gathering and repurposing fast and easy

how to take one idea and turn it into multiple pieces of content so you never run dry

and SO much more!

We really dive deep into different ways you can repurpose your existing copy and I know you're going to LOVE how easy it is!

About our guest:

Emily Aborn is a Content Copywriter, Podcast Host, and Speaker.

She’s been an entrepreneur since 2014 and has experience in running brick-and-mortar as well as online businesses.

She’s worked with over 96 different industries and loves helping those with a big mission increase their visibility, connect with their clients, and bring their dreams and visions to life.

Emily lives in New Hampshire and for fun, enjoys nerdy word games and puzzles, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

Connect with Emily:

Website: www.emilyaborn.com

Instagram: https://www.instagram.com/emilyaborn/

LinkedIn: https://www.linkedin.com/in/emilyaborn/

Facebook: https://www.facebook.com/emily.catherinegrace/

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 Want to attract more REAL buyers to your list? Then you need a lead magnet that's irresistible to your ideal clients and shifts them to the buying zone!

For the next two weeks only, I'm offering my $397 mini course "Create Your Irresistible Lead Magnet" for just $197!

And... to make this even more of a no-brainer, I'm adding on a live Q&A session to answer all your questions and help you absolutely NAIL your concept!

It's amazing just how much my business blew up like a bull frog in the 3 months since we got home from the caravan trip.

On that trip, I was intentionally very lean with the business, doing only the minimum because it's all you CAN do when you're camping in remote areas with kids...

...but then once I got home and the kids were back at school it was easy to say yes to all the ideas and projects I'd had put on the backburner.

At first I was excited! LOVE to create new ways to serve my audience and clients.

Then it got very tiring. I felt the strain. Last week, looking back on these last 3 months, I noticed something I feel should have been more obvious but it wasn't:

In fact, the efforts can have the opposite effect and almost be suffocating!

Your business is bit like a living beast, it grows, it evolves... and sometimes - just like a snake or cicada - it needs to shed its skin to keep on growing!

And, if you don't pay attention, your business will eat itself (and you!) to stay alive!

So today on the podcast I'm sharing with you a few big decisions I've made, to lean my business back down, and allow it to evolve into 2024 without suffocating me!

Listen in to hear:

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

Always pushing yourself to achieve more, holding yourself to high standards with almost everything you do...?

Same here!

While it's something that I've been proud of at times, would you also say that it's created added pressure on yourself?

So that at times you feel completely wiped out, like you've reached the limit of your energy?

If this is feeling very familiar...

I see you.

And that's why I invited Lori Aikman to join me on the podcast this week. Lori is a functional health practitioner, with a background as a registered nurse, qualified to Masters level!

She's an expert in holistic health, particularly hormone management and nervous system regulation for women experiencing the symptoms of burnout!

You'll discover:

The signs of a stressed nervous system (pre-burnout)

What the impacts are on your body and mind when you remain in this state long term

How your hormones affect your brain, ability to think clearly

Why your lack of creativity may be a symptom of deeper issues

How to rebalance your body to free your mind and become unstoppable!

 About our guest:

 Lori Aikman is a former Nurse Practitioner turned Functional Health Practitioner dedicated to helping high-achieving women and mothers take control of their body so that they can have the energy to do the work they love and enjoy the life they’ve worked so hard to build.

Having worked in Family Practice, Lori met woman after woman struggling with fatigue, weight gain, mood swings, insomnia, period problems, low sex drive, and more.

Despite 11+ years of experience in traditional medicine, Lori struggled to help these women. She instinctively knew there had to be a way, which led her to discover and train in functional medicine.

Connect with Lori:

Instagram: @loriaikman

LinkedIn: @loriaikman

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

FREE guide: 12 Brilliant Ways to Reach Your Ideal Clients
Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  
>> Click to grab your copy << 

Do you think it's possible to have it all?

I used to really want all of these things... and not really believe it was possible. Consequently, the way I approached my business was harder and slower - so frustrating!

Now, I KNOW it's possible to have them all.

What's the secret? It's actually much more simple than you know.

Listen into today's episode to learn:

 - Why focusing on just one of these aspects doesn't lead to true feelings of success.

 - How to combine them together into your business strategy.

 - The lessons I learnt.

 - What you need to focus on first!

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

 .........................................................

 Business JAM - enrolling NOW

The program for coaches and professionals who want more freedom, fulfilment and flexibility in their life.

Attract high-value clients, without cold outreach or relying on referrals - so you can smash your income goals in part time hours and have the flexible lifestyle you always wanted.

Find out more and enrol TODAY: jessicaosborn.com/businessjam

We all know that having a human element is so powerful but you’re possibly worried about actually getting on camera… and then OMG - speaking!! 🥸

It’s just not what you feel comfortable with… maybe you’re worried about keeping your brand visual quality high, or maybe you’re totally freaked out about what people will say?

That’s very normal and we’ve all been there before!

Today my special guest, Kerrie Wyatt of Brand Style Confidence, brings her expertise as a stylist, photographer and brand image consultant to share with you how you can have confidence presenting yourself on camera and show your brand in the best light - no pun intended!

In this episode you’ll discover:

- how you can feel confident going on camera, even if you’re nervous!

- the simple ways to make a good impression

- how to align your brand visual style into your videos!

About our guest:

Kerrie is the founder of Brand Style Confidence and she is not only a personal stylist, online image coach, and personal brand photographer, but a true force of transformation in the world of Strategic Personal branding and visibility. 

 Kerrie focuses on empowering passionate online service professionals who struggle with visibility or feel insecure about showing up online to break free from their limitations by taking control of the way they want to be represented, so they can smash their visibility blocks and show up with confidence making a lasting impact.

Connect with Kerrie:

Website: www.brandstyleconfidence.com

Instagram: @brandstyleconfidence 

Facebook Group: @personalbrandstylerevolution

Free resource: 25 tips for style and confidence in the virtual world to make a great first impression.

Kerrie's program: Brand Style Mastery

........................................................................................

Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode!

.........................................................

Free Training for Coaches and Online Professionals

Love the idea of a consistent stream of high-paying clients? Without wasting your day hunting for leads or creating endless content for social media…? Yes please!!

Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week!

Register here > The Magnetic Formula: 5 Keys To Premium Clients On Tap

This episode dives into the 3 top self-sabotaging behaviours that many entrepreneurs are making, without realising!

That's keeping them playing small, slow growing and grinding hard.

Tune in to discover:

The faster way to master your marketing (not what you think!)

Why it's harder to attract leads than you expected

Why competition is a mindset and how to operate without it!

Links mentioned in the episode:

Master Your Marketing Secret Podcast: https://jessicaosborn.com/secretpod

Master Your Marketing Live Series: https://jessicaosborn.com/mym

 ........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

 FREE 3-part LIVE Training: Master Your Marketing

Are you ready to earn more in less time? If you're currently NOT attracting enough high quality clients that light you up and boost the bank balance, then you've likely got something missing from your strategy.

Join me for 3 incredible sessions starting 12 October 2023, and discover the Art Of Attracting High Quality Clients with ease, so you can work less, earn more and enjoy a lifestyle you once dreamed of.

Register for access to the live sessions, chat, replays and MORE! 

What is it about them, specifically, that makes you want to follow them?

When you stop to think about it, it's probably not their professional brand, credentials, or funny cat memes - right?

It's far more likely your reasons are things like their vibe, their reason for being, their realness, their direct way of speaking, and how relatable they are, or how they make you laugh!

Humour is changing the game because it's connecting to our emotions.

When did we all decide that business had to be more serious than Donald Trump's trial, anyway?

There's so much doom and gloom around (just watch the 6pm news for your daily dose) that its a refreshing to find something lighthearted and funny in the feed.

Using humour to deliver your content and support your messaging is a well-honed skill of Visibility and Content Coach Lisa Twohig, who's best known for her quirky character and slightly inappropriate posts that make you laugh.

In today's episode you'll hear Lisa explain the 3 steps she uses to create simple content that cuts through the crowd because it's FULL of fun!

And, you'll also learn:

About our guest:

Lisa Twohig is a visibility and content coach, who lives in Brisbane with her husband, two teenage boys, a super fluffy cat, and a wild possum called Gary.

After 20 years of managing engineering projects, she’s flying the flag for women over 40 who want to stand out online and make more than their old salary, using their unique stories and quirky sense of humour.

She's so obsessed with giving business owners permission to ditch their corporate voice, that she’s often seen sharing mildly inappropriate posts on Facebook and totally inappropriate stories in her emails.

Connect with Lisa:

Website: www.lisatcoaching.com

Instagram: @lisatcoaching

Facebook Page: @lisatcoaching

 ........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

 FREE 3-part LIVE Training: Master Your Marketing

Are you ready to earn more in less time? If you're currently NOT attracting enough high quality clients that light you up and boost the bank balance, then you've likely got something missing from your strategy.

Join me for 3 incredible sessions starting 12 October 2023, and discover the Art Of Attracting High Quality Clients with ease, so you can work less, earn more and enjoy a lifestyle you once dreamed of.

Register for access to the live sessions, chat, replays and MORE! 

It's super interesting that the majority of coaches and service biz owners I speak to LOVE the idea of being magnetic, as in, magnetically attracting the right clients so they have a fulfilling, fun and profitable business as opposed to constantly hunting for clients and feeling pressured to work with anyone who'll say yes.

Is it your brand?

Is it your message? Is it some method which works like a magic trick?

There's a lot of chatter around attracting clients out there on the interwebs which are usually about specific marketing tactics that require your effort, not about magnetic attraction.

Magnetic energy is ENERGY, and it's something everyone was born with. You can create more of it, and have a stronger magnetic force in your business - if you understand how it works!

Which is why I decided to record this episode and bring about the conversation of tuning into your magnetic energy, how to create a stronger force in your business so that you attract more of what you do want and less of what you don't!

Tune in to hear me talk about:

The 3 steps to turning up your magnetic energy

Why being magnetic is so much more effective for your business success

How you can be magnetic regardless of whether you have a personal or business brand

 ........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

 FREE 3-part LIVE Training: Master Your Marketing

Are you ready to earn more in less time? If you're currently NOT attracting enough high quality clients that light you up and boost the bank balance, then you've likely got something missing from your strategy.

Join me for 3 incredible sessions starting 12 October 2023, and discover the Art Of Attracting High Quality Clients with ease, so you can work less, earn more and enjoy a lifestyle you once dreamed of.

Register for access to the live sessions, chat, replays and MORE! 

Sounding like a pipe-dream... maybe something you can achieve in the future?

It's not about cramming all your work into the terms and then, exhausted, flopping onto the couch for the school holidays.. what we're talking about is having a business that allows you to live life during the terms as you would hope to (with enough time for yourself and your family) AND also be able to have a significant amount of holidays during the year.

Thing is, if you don't structure your business to be able to do that now, then it's highly unlikely that your future business will enable you to do it either! In today's episode my special guest, Kate Swann, founder of Kate Swann Psychology, shares with us how she almost reached the point of burnout in her practice, what she learned in streamlining her business so she could work less, earn more and be able to take all school holidays off - guilt-free!

Tune in to find out:

About our guest:

As a psychologist, Kate Swann have been helping clients for over 18 years and have built a highly successful psychology practice.

Kate have developed a training program so she can share it all with burnt-out, time-poor therapists.

She went into private practice so she could work on her terms, do school drop-offs and pick-ups most days, and take school holidays off with her family.

Now she have created an 8 week, online group supervision course so she can support other therapists to elevate their practice to the next level.

Connect with Kate:

FB Page: Kate Swann Psychology

LinkedIn: @swannkate

 ........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Or is more like existing?

Or barely surviving?

What if you could lift yourself up into your thriving zone and be experiencing it more often?

That's what we're talking about today with psychologist turned coach, Alison Dougall.

She supports women in and around their 50s who are fed up with living into their default future to get clear on their dream future and put it into action so they experience more joy out of life.

Alison noticed that many women start feeling like they're living in limbo-land where they're not young, yet not old and have very little in the way of positive role models to inspire their life.

She's helping them navigate this gap and turn their middle years into the best ones yet!

Listen in to learn:

why your life may look good on paper and still feel unfulfilling

what's commonly holding you back from being in your thriving zone

how to realign your future so you start living the best years of your life

About our guest:

Alison is a 50-something psychologist turned coach.

She’s also a Mindfulness Teacher, a Registered Nurse, a carer for elder folk, and Aunty, and a besotted Cat-Mum.

She’s passionate about supporting women in and around their 50s to confidently step into the best years of their life.

And she’s unapologetic in her opinion that at this stage of life women have the most wisdom, experience and inner-resources to create a better future than ever before.

The extensive potential for these years are as-yet unexplored territory.

Connect with Alison:

Website: www.alisondougall.com

Facebook Page: @alisondougallcoaching

Freebie: 4 Powerful Questions To Create the Blueprint for the Best Years of Your Life. So that you can step off the treadmill and find confident direction, without woo-woo or pop-psychology, and without giving up the care for people you love most.

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!