She's The Business Podcast With Jessica Osborn

And... every time you hop on IG, Facebook or TikTok, there's an endless feed of experts telling you to do THIS, not THAT?

Each with their own take on what works.

Their success hasn't come from uncovering the secret method that we're all missing... which is why it's so confusing to hear with all that conflicting advice!

So the good news is, you DON'T need to jump onto their magic method, or hack the algorithm!

You can be selective and intentional about the marketing activities you do, choosing the best fit ones for you and your audience.

What am I talking about?

Tune into today's episode and I'll take you behind the scenes on how successful businesses approach their marketing.

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

How are you looking after this asset?

Many of us struggle with energy levels and keeping performance high... which can often be attributed to not getting enough sleep!

You probably know you 'should' go to bed earlier – but we rebel against getting more sleep in a variety of ways.

Netflix, anyone?

And more than likely you'll have a hard time believing that you can take care of your physical health, your businesses, your family, and everything else that’s on your plate as well as slipping in some valuable zzzz-time.

So I invited certified sleep science expert, Tanessa Shears, to join me on the podcast to help us understand the science behind sleep, and how we can achieve higher levels of productivity and success simply by getting better sleep!

In today's episode, you'll learn:

- What happens to our brains while we are sleeping that translates to focus during the work day

- Why we each have our own 'ideal sleep pattern' and how to find out what yours is

- What the 3 red flags are that prove you're not getting enough sleep each night

- The 3 first steps to get a better night’s sleep

About Our Guest:

Tanessa Shears is a Kinesiologist, Certified Sleep Science Coach, and health consultant who helps entrepreneurs double their energy and focus so they can make more money in their business with her 12 Becoming Limitless Protocols.

She works closely with business owners to eliminate brain fog and wake up well rested so they can get more done in less time, maintain consistent, stable energy throughout the day and feel better than they have in years.

Tanessa is also the host of The Becoming Limitless Podcast, sharing her expertise on optimizing health and focus for business success.

Connect with Tanessa:

Website: www.tanessashears.com
Instagram: @tanessashears
Podcast: The Becoming Limitless Podcast

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

That pushy person, attempting to convince you to buy something you weren't sure you really wanted?

It probably felt awkward, uncomfortable and (if you did end up buying) probably you had some regret later that you were ever convinced into making the purchase.

Ick.

No wonder that, when it comes to your own business, you have SUCH a big aversion to selling, for fear of giving someone else that same experience!

"As soon as you talk about your offer you're a huge big slimy salesball" says your inner critic!

And there, often, you stop. Doubt creeps in ... how exactly do you talk about what you do, about your offers, and not be salesy?

That's what we're covering in today's episode! Tune in to hear:

- What being salesy really means and why you probably aren't

- When to talk about your offer so it's natural

- How to talk about your offer so it's authentic and doesn't feel like a sell

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

That’s email to a subscriber list, not direct cold emails to random strangers BTW!

And that a simple Welcome sequence is the easiest way to nurture and qualify new leads?

My guest, email marketing expert Tamsin Starke of Email Parade explains that an effective Welcome sequence helps you with all of this:

Sets the tone for the relationship that you want to create

Builds on momentum at a time where interest is at its peak

Builds a case for working with you

Increasing the likelihood of converting them into clients

Sets trends for higher open rate + deliverability rate. 

Tamsin has refined the welcome sequence down to a fine art, and says there’s 5 key pieces of content that help you achieve the best results.

What are these 5 key pieces of content?

#1 Welcome

Deliver lead magnet and set expectations

#2 About

Show people that there's a real human behind the business, and why you're the best person to help them.

#3 Check in

Show that you care with a follow up on the lead magnet

#4 Value bomb

Give your subscribers an added piece of value (that they haven't asked for), but you know they will find useful.

#5 Addressing objections

Put words around questions that your subscribers could have and why you’re the right person to help them solve their problem.

Tune in to hear Tamsin give a detailed description of why each of these are important to include and HOW to use them in this episode!

Connect with Tamsin
Website: www.emailparade.com.au/
Instagram: @emailparade 
Facebook: @emailparade

Makes you feel a bit inadequate - right?

And it doesn't make sense when you look around and see some who are successful and who AREN'T doing 10 hour days, or even 6 hour days!

I think what they really meant when they said that line, was that you have a choice what you're doing with your time.

And yes, you CAN be super productive, you can work much LESS and have a successful business IF you've got the right structure in place.

So, how ARE you using that time?

When you look at people who own and run their own business, you can see a difference in WHO they're BEING in their business which has a direct correlation to the level of their success.

Today's episode is dedicated to understanding the role that you're playing in your business and how it affects the results you experience.

Discover:
-The 4 types of entrepreneur
-Why the role you're playing is critical to success
-What the successful few are, and how that plays out in their business

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Ready to find out what role you're playing right now?

Here's what to do:
1. Do the Digital CEO Quiz: What Role Are You Playing Right Now In Your Business?
2. Register for Rise Of The Digital CEO - The number 1 most popular online business training event - and yes, it's FREE!

Anything that can take your time away from backend processes and admin is highly worth your while because you can either:
a) use that time for revenue generating activities
b) take the time back for YOU! Yourself, your family, your down time.

In today’s episode, I’m talking to Michelle Teo, Chief Marketing Officer for Rounded.

With a long freelance history behind her, Michelle also runs Demand Conversion, a marketing agency specialising in demand generation and sales enablement.

Michelle intimately understands the challenges of running a business as a solopreneur, and balancing time between all the priorities of life - so she generously shares with us her top 5 automations that claim back your time!

Listen in to hear:
- what automation really means and where you should look to apply it
- why it’s smart to invest in automations and how to figure out which ones are worth it for you
- the top 5 automations every freelancer / solopreneur should have
- tips on some great AI tools to help you manage your client work (that are not ChatGPT!)

Exclusive! Just for She’s The Business Podcast listeners, opt in for an extended 30 day free trial of Rounded! No credit card required!

About our guest:

Michelle Teo is Chief Marketing Officer for Rounded which is the easiest invoicing and accounting software you'll ever use, made just for Australian (and New Zealand) solo business owners and freelancers.

She is dedicated to supporting freelancers and sole traders on their journey and helping them become fully fledged business owners. Michelle also runs Demand Conversion, a marketing agency specialising in Demand Generation and Sales Enablement.

Connect with Michelle:

Website: www.rounded.com.au

LinkedIn: @michellecarolineteo

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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DOWNLOAD Hardwired For Entrepreneurship book by James Wedmore and learn 6 ways that successful entrepreneurs think differently! (also available as an audio book)

Get your free copy here! >>

Chances are, when you made the jump from employee to entrepreneur there was a whole lot of 'learned' ways of thinking and doing which actually are a major barrier to growth for you as a business owner!

In today's episode I'm sharing the top 6 things I've found that need 'unlearning' from our past, to open up the path to faster success.

Some of these may have even been learned as far back as early childhood, perhaps through your parents or teachers at school!

You're going to learn what NOT to do, what NOT to think, and what you need to let go of that served you well as an employee but is not valid now that you're a business owner.

Strap in for an episode that might just be the start of a breakthrough!

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

DOWNLOAD Hardwired For Entrepreneurship book by James Wedmore and learn 6 ways that successful entrepreneurs think differently! (also available as an audio book)

Get your free copy here! >>

Now you probably instantly think that there's many women who have a small biz side hustle and never intend to make more... and yes, you're right there is a percentage in that category, although I'm sure you'll agree that it's far less than 86%!

So what is it specifically that's holding back this huge number of women from making a modest amount?

It's not that they want to work part-time - you only have to look around and see MANY people who work part time hours and make into the millions!

So... there has to be something else, right?

Today my special guest on the podcast is an expert in feminine business strategy, award-winning author and champion of gender equity.

Sara Roach Lewis has helped thousands of women step into their potential by changing the rules by which they're playing, and she shares with us some of the strategies from her book "She Rules, What You Didn’t Know is Holding You Back in Business" in this episode!

You'll discover:
> why the way we've been taught to do business feels so foreign
> why women feel a lack of confidence and HOW to start shifting out of that state
> what you need to unlearn from the past in order to grow
> how to shift into a potential-focused mindset and stop playing small!

About Our Guest 

 Sara Roach-Lewis is a public speaker, entrepreneur, feminist business strategist, award-winning author and expert in gender equity.

For more than two decades, Sara has supported thousands of women to shed society's expectations and create new pathways for success. 

After her dream job left her burnt out, Sara made a radical shift by putting her needs at the top of her priority list.

Her strategies led to a thriving coaching practice with revenues that doubled each year, a happy heart, and a healthy 80-pound weight loss.

Sara is on a mission to help ambitious women build scalable businesses that support their busy lives.

Through her first book, She Rules, What You Didn’t Know is Holding You Back in Business Sara shares her strategies for exponential business growth, achieving laser-focus while moving through resistance, rebranding self-care as an important business practice, and how to turn your imposter syndrome into 7-figure confidence.

Connect with Sara

 Facebook Group: @sherulesbiz

LinkedIn: @sara-roach-lewis

Instagram: @sroachlewis

Youtube Channel: Sara Roach Lewis

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Maybe because of what others are charging, maybe because of what you fear your clients will say... or even that they'll leave?

What if you could easily raise your prices, and instead of losing clients - actually gain MORE clients?

If that's something you feel would transform your business, join me for this episode on pricing strategy for coaches and consultants.

You'll learn:

- Why so many service businesses undercharge and how to detach from your old ways of thinking

- How to avoid price competition so you can set the rates you want

- The simple steps to raising your prices

- What to do about your existing clients during a price rise

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

That means you're now on the verge of your 'next level'.

For your business to grow, you need more time for revenue generating activities - without having you work more hours!

Today I'm interviewing online business specialist and founder of Byte Bodega - Chynna Benton - all about how to streamline your business so you can free up the time to earn more.

In this episode you'll discover:
- 3 ways to reduce your time spent on backend admin and processes
- The best things to automate right now
- How to recognise the point you're ready to hire a VA, or an OBM
- What you should hire for first and how to pick the right person
- How to successfully bring someone into your team (what mistake to avoid!)

About Our Guest:

Chynna is the head honcho and Online Business Manager at Byte Bodega.

She works with creative and mission-driven entrepreneurs to help them build sustainable systems that allow them to scale with ease.

Chynna has spent years working with six and seven-figure business owners who’ve been featured in Forbes, FitFabFun, CNN and more.

When she’s not streamlining the back-end of her clients’ businesses, you can find her perfecting her sourdough bread recipe or browsing a local thrift shop.

Connect with Chynna

Business name: Byte Bodega
Website: www.bytebodega.com
Instagram: @byte_bodega
Facebook: @bytebodega
Pinterest: @bytebodega

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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ANNOUNCEMENT! Business JAM doors are CLOSING this April 28, 2023

Just for a while so we can do some exciting upgrades to add even more support for your strategy development ... such as more coaching, more live training!

This means you can join NOW, on the 2022 enrolment rate, and benefit from all the future upgrades - SAVING you at least $700 USD!

To find out more, head to www.jessicaosborn.com/businessjam