She's The Business Podcast With Jessica Osborn

... thought I would take you behind the scenes and share with you what I did in my business that made it possible to take the kids out of school for 8 months and go travelling around Australia in a caravan!

And - to achieve GROWTH in my business while working a lot less hours, so I could prioritise the family and once-in-a-lifetime experiences we were having.

If you've followed my Instagram stories you would have seen some of the incredible places we went, camping on the edge of deserted beaches, snorkelling the reef, clambering through gorges and swimming in waterfall pools!

Running a business while travelling definitely requires some different ways of thinking, a bit of prep and setting of expectations.

I never expected it to grow, just to 'stay alive' so to end the year with GROWTH in both revenue and profit have absolutely astonished me - because it's no small feat to achieve 55% profit growth!

In today's episode you'll hear:

what decisions I made about my services and how that impacted my business

why I closed down some of my most successful programs

how I prepared for the unexpected

how I enabled my team to work without me

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Those old stories about who you are, what you're not good at, why you can't be/do the things that you want.... this toxic internal dialogue that most of us live with day to day could just be the biggest block to you loving the life you have!

It's like having a gang of mean girls following you around the school playground, but we're letting it happen inside our heads!

My mean inner critic has a name - Vee.

Vee is not me.

She's trying to keep me safe but by doing so she's also holding me back.

Your inner critic might be stopping you from showing up as who you really are in business.

Making business feel much more like a job, than a fun and fulfilling lifestyle choice.

Today on She's The Business podcast I'm chatting with the amazing Megan Gibson, a multi-time entrepreneur and Life Alignment Coach, who's passionate about empowering women to embrace our authentic selves, step out of self abandonment and into full self expression.

She takes us into the realms of the negative self-talk so we can understand:

Why we have these negative thoughts

What the impact is of allowing them to continue

How to address your negative voice so it no longer holds power over you

How to step into your life fully and experience fulfilment that you never believed could exist

About our guest:

Megan Gibson is a Life Alignment Coach, Podcaster, Writer and an expert in the transformative journey of Self Actualisation.

With her specially formulated one-to-one process, she guides individuals to uncover deeply held intrinsic values and unique gifts that lie within.

She has helped 100's of people move away from Self Abandonment and into their fullest Self Expression in the 8yrs she has been working in the Self Actualisation space.

Get ready to be inspired, motivated, and equipped with the tools necessary to navigate your personal journey of self-discovery.

Megan will guide you towards a life that honours your authentic self, where clarity, fulfilment, and personal growth become the driving forces behind your success.

 Connect with Megan:

Website: www.freedtobeyou.com

 Instagram: @freedtobeyou

Facebook: @freedtobeyou

Pinterest: @freedtobeyou

Youtube Channel: @freedtobeyou

LinkedIn: @megangibson3

It’s time to reveal the big fat lie your inner mean girl has you believing that’s keeping you stuck in the passenger seat of your life. Uncover the BS story stopping you from being you. Take the quiz! 

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Today we're diving into a topic that's absolutely essential for every business owner to understand:

I see so many people are struggling with their marketing and feeling frustrated.

They're doing everything they've been told is right, but it's just not working.

So, what's going on?

Well, my friends, the landscape has shifted, and so have we.

People have changed, and our purchasing and decision-making processes have evolved significantly.

We're no longer just looking for the cheapest option, but rather, we're making choices based on intuition and finding the best fit for our needs.

It's time to adapt our marketing approach to this new reality.

So grab your notepad, get cozy, and let's dive into the world of modern marketing on today's episode of She's The Business!

You'll discover:

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Ready to get the clients that actually excite you, and boost the bank balance? 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without selling your soul on social media.

All you need is an aligned strategy so you're reaching the right people and offering what they want!

Get the steps to aligning your strategy inside my program, Business JAM. It's the only program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Isn't it true, that one of the biggest struggles for those of us with a service / coaching business is in how to market your expertise so the right clients find you (and you have an easy, profitable business!) - right?

Which service offering will be best for me to focus on?

How do I offer all this expertise without conflicting messaging?

It's very common for multi-talented people. That's why Zia's story is so inspiring.

Zia is certified as an Integrative Nutrition Health Coach, Yoga Teacher, Breath Coach, and Reiki Master - in short she's extremely skilled in health for the mind, body and soul!

She knew that she had some incredible skills and knowledge to help others, but figuring out which one to focus on and HOW to actually sell them was keeping her on the sidelines working hard on free content but getting nowhere.

Zia shares how she found the simple answer was inside her all along, CREATING her own niche meant she was able to bring her talents together into a unique offering - and THIS has given her the confidence and clarity she needed!

Tune in to hear Zia Nix share her story of total transformation in a few short months - how she created one powerful offering that's setting her apart from others in the health and wellness space. 

You'll discover:

why you don't need to pick just one talent for your niche

how she simplified her business by combining her skills into one offering

why having a unique offering has given her authority and confidence

About our guest:

Zia is a Wellness + Embodiment Coach, Breath Coach, and Reiki Master. Struggling with mental and physical health for years, her journey from self-sabotage to self-love led her to coach as a way to spread her passion.

She loves helping other coaches and teachers flip the script on their inner critic, so they can get out of their own way and have the confidence and resilience to reach their dreams. 

Zia believes in nurturing the whole self, and helps her clients heal mind, body, and soul through her signature 1:1 program; Awaken. 

Connect with Zia:

Website: www.zianix.com

Instagram: @zia.nix 

Free mediations by Zia on Insight Timer: www.insighttimer.com/zia.nix

........................................................................................

Like this episode? Please give us a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

and likely you've been conditioned to view the habitual type of consistency as the holy grail.

And it might well be .... if we're talking about our diets and exercise ...

... but when we're talking about BUSINESS there's a different type of consistency that's what those who are most successful use to leap forwards faster, and it's not about their subconscious daily habits!

In today's episode of She's The Business Podcast, I'm sharing with you one of the most startling insights I've uncovered recently - because it's SO simple!

Taking this different approach to consistency will see you leaping forward to your goals at a speed you never realised was possible, because it's YOU who took your foot off the brakes at last!

Tune into this episode to learn:

the three types of consistency

which one is most common

which one is most damaging to your business

which one gets you the best results, fastest!

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

No matter what sort of business you're running, marketing is an essential element of running a business because it's what creates awareness that your business exists and brings you leads (that turn into sales).

The better your marketing is, the more leads you get and the higher conversion to sales!

So what should the focus be for your energy and budget when it comes to your marketing?

Today on the podcast I'm chatting to Jenn Donovan, founder of Social Media and Marketing Australia.

Jenn is a highly respected marketing expert, author, international keynote speaker and tireless supporter of rural business communities through her successful ventures Buy From a Bush Business and Spend With Us.

Jenn shares with us some very sound advice on how to step outside the marketing box and where to spend your energy and marketing dollars!

In today's episode, you'll learn:

The biggest mistake most business owners make with their marketing budget

How much budget should be allocated to marketing

How to determine whether the activity was successful or not

Why it's not just about advertising

The three types of investment you should consider for your marketing dollars

About Our Guest:

Jenn Donovan is a marketer, coach, entrepreneur, and social media expert.

She is the founder of Small Business Made Simple Podcast.

Having her fair share of being in the trenches of small business, Jenn has emerged as a Marketing Thought Leader. She is into empowering small business owners by equipping them with the right marketing tools and strategies to achieve their goals.

 Get more tips to grow your small business and connect with Jenn Donovan:

Website: www.businessmadesimple.com

Facebook: @BusinessMadeSimplePro

Instagram: @jenndonovan_

Listen to my episode on Jenn's Podcast "Small Business Made Simple" where we discuss the pros and cons of naming your business as a brand vs as your own name. Episode 72

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

If you're a bit like me you probably groaned when you heard that Meta launched another new social platform - Threads - and thought "how could we possibly need yet ANOTHER place to chat and connect?"

Then... curiosity got the better of me and I decided to check it out!

What's the verdict?

In today's episode I'm giving you an insight into my first impressions using it and answering the questions you may have, such as:

> Why would you consider it for your business?

> Positives of threads

> Negatives of threads

> Do you actually need to be on it?

Something I totally forgot to mention but that I LOVE is that there's no inbox! Yep, finally, a social platform where you aren't getting bombarded in the DMs by cold sellers.

Nice one Mr Zuckerberg! Massive thumbs up from me!

........................................................................................

Like this episode? Please scroll down to give me a 5-star rating and add a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

Or agonising over giving the perfect gift?

Or morphing yourself into so many different personalities that you've forgotten the 'real' you?

Then you might identify as a 'People Pleaser.

It's really common in women and is often talked about as an infliction.... something holding you back from success.

But is it?

What if there are some really great aspects of people pleasing that can be absolutely an advantage - if you knew how to control those subconscious thoughts?

Today I'm joined by psychologist and 'recovered' people pleaser - Eloise Tomkins.

She's the founder of The She Series, a supportive program for women who are feeling burdened by their people pleasing.

In this episode, Eloise explains how to have control of your inner people pleaser... and embody the confidence, assertiveness and peace that brings you the success and joy you crave in life.

You'll also discover:
- What people pleasing presents as in every day life
- Why women in particular have been conditioned to be a people pleaser
- The positive aspects of people pleasing and why you don't need to banish it completely
- How to take control of your people pleasing to experience life with less fear, anxiety and guilt

About Our Guest:

Eloise Tomkins is an Embodiment Coach and expert in psychology helping women develop unshakable self-confidence so they can speak up and quit caring what other people think.

Standing firmly as a leader in a male dominated world, she challenges patriarchy with her bold and unapologetic voice.

When she’s not helping her clients, you can find Eloise learning to paddle board, tending to her indoor plants and finding the best brunch spots.

Connect with Eloise:

 Website: www.eloisetomkins.com

Instagram: @eloisetomkins

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

As in, not enough of them?

Probably the number one complaint I hear from service-based businesses - not enough leads.

However, digging a little deeper, its not so much the leads, it's that they don't convert into clients. They think they just need more leads... but do they?

So here's what I noticed.

They're brandishing this word 'lead' around very loosely.

Bundling up all sorts of people into the 'lead bucket'.. essentially, anyone who might buy their service or digital program is a lead.

And herein lies the real issue.

Leads are not created equal.

Let's define what a lead is. It's an indication that someone might become a prospect.

A prospect is someone who has a propensity to become a client.

Going a level deeper - stay with me here as these deeper waters are where most people don't go!

There's a difference between actual prospects and possible prospects.

Over here, we have possible prospects... they're people who fit your ideal client profile.

But we haven't yet ascertained whether they have a desire for your service.

And here we have actual prospects.

They're defined by being a fit for your ideal client AND they have shown a desire or interest in your offer.

Not in your content... in your actual offer!

So now, does it make sense about who you're actually reaching out to and why you're struggling to get clients when you're focused on leads?

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

Would you say you're totally aware of your business finance situation on any given day, or you've got a general idea that only becomes clear once you sit down to do the dreaded accounts at the end of the month/quarter/year?

We've all been there. Limited time and too much to do, so winging it seems like an easy way to manage.

Yet - what is it you're missing?

How is this impacting your decision making without you even realising?

Today I'm speaking with Malisa Clarence, the Founder of AskHub, and a qualified bookkeeper who has been running her own small business for 20-ish years.

She gets it. She's seen it all!

You'll discover:
- The transformative effect of knowing your numbers and which ones you need to know
- Why being informed affects how you're making decisions in your business
- How to overcome the biggest barrier to maintaining your accounts - time!
- The easiest way to stay on top of your numbers without outsourcing

Ask Hub are offering a free Xero Health Check just for Australia and NZ based listeners of She’s The Business Podcast, valued at $250! Receive a report card on how well your books are currently set up, and how to best approach getting them optimised so that you’ve got clear financial data to base decisions on. Register here >>FREE Xero Healthcheck

About our Guest:

Malisa is the Co-Founder of The ASK Hub and a Director of MBooks Business & Accounting Solutions Pty Limited

She is an experienced Bookkeeper with a demonstrated history of working in the small business sector.

Skilled in all aspects of cloud accounting with an exceptional understanding of what small business needs to streamline and simplify their processes to give accurate and easily accessible financial information that they can have confidence in.

Connect with Malisa:

Website: www.askhub.com.au

LinkedIn: @MalisaClarence

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Download the Ultimate Ideal Customer Worksheet!

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!