She's The Business Podcast With Jessica Osborn

First you hit with a pebble, then a rock and lastly a boulder!

Well, it happened. The boulder!

Last week I shared what I did inside my business that's made it possible to go travelling around Australia for 8 months, with the kids and hubby in a caravan, and keep my business running without losing my sanity (in fact we're hitting some new records!)...

And at the same time we started a new business - in the form of an AirBNB property, which happens to be our family home that we decided to turn into a guest house while we're away.

Even with plenty of business experience, we had little knowledge of running a holiday home so we outsourced it.

And now that we're 4 months in there's been a few HUGE lessons learnt that are universal lessons for any sort of business!

So today I'm taking you behind the scenes on our experience, the mistakes we made and the lessons learnt!

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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ANNOUNCEMENT! Business JAM doors are CLOSING this April 28, 2023

Just for a while so we can do some exciting upgrades to add even more support for your strategy development ... such as more coaching, more live training!

This means you can join NOW, on the 2022 enrolment rate, and benefit from all the future upgrades - SAVING you at least $700 USD!

To find out more, head to https://jessicaosborn.com/businessjam

That sends you 'ideal' clients, or is it more like a pot luck dinner party - never quite know who you're going to get and (more often than not) you feel obliged to take on a client that's not right for you simply because your best mate referred them?

Well, if that's feeling a little too familiar, then today's episode is for you! I'm joined by relationship marketing expert Cara Steinmann, who explains the important difference between accidental referrals and strategic referrals, and how you can do more of the latter!

In this episode you'll learn:

1. The 3 part process for getting rapid referrals of your ideal clients - Cara's Rapid Referral Roadmap

2. Why it's important to be strategic about who your referrers are (yep, it's not just anyone!)

3. How to choose great referral partners

4. What the right referral relationship looks like for your business

Stay on to the end because we have a little bonus piece where Cara shares some excellent questions to help you figure out the best model for your business!

About Our Guest:

Cara Steinmann is a business development strategist helping purpose-driven women service entrepreneurs build strategic networks that lead to rapid referrals and more ideal clients.

She believes the collective power of women is the key to dismantling systems of oppression and has made it her mission to remove the obstacles that keep women separate, so they can build more wealth and amplify their impact together. 

Connect with Cara:

LinkedIn: https://www.linkedin.com/in/carasteinmann

Instagram: https://instagram.com/cara.steinmann

Attracting leads and ideal clients on LinkedIn is easier than you think. All you need is a plan. JOIN Cara's LinkedIn Networking Strategy here: https://www.carasteinmann.com/linkedin-strategy

Also, JOIN Cara's free relationship marketing community for women service entrepreneurs here: https://ravelcollective.com

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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 Are you a freelancer, consultant, or coach tired of relying on referrals and undercharging?

 Then you won’t want to miss my FREE online training - The Magnetic Formula! You’ll discover the proven formula to magnetically attract high-value clients every month - without using cold outreach, ads or wasting so many hours on social media!

Want in? Reserve your digital seat here >>www.jessicaosborn.com/magnetic

You may have heard that late last year we bought an off-road caravan, packed up our possessions, put our house in AirBnB and set off to do the BIG LAP around Australia!

Which, for those of you who haven't heard of the Big Lap before, is a massive road trip, camping style, around the entire country!

It's an 8 month trip for us but many take a year or two to do theirs.

So far we've driven the longest 'straight road', crossed an enormous desert, and camped in some of the most remote spots in the country, and seen some of the most spectacular coastlines on the planet!

Travelling so far, with 2 kids under 10, has been both wonderful and challenging!

And, just to add another layer of complexity, I've been continuing to run my business while on the road.

Although that may seem crazy, it's exactly WHY I started my own business and why I made certain choices about the way I designed it - to have that freedom and flexibility to work as much or little as I want to and be location independent too.

Four months in, and it's all working according to plan, so for today's episode I thought I would share the 3 most important things I did last year to prepare my business for the #lessworkmorelife way of living!

You'll hear:

- How to set the right expectations

- What you need to do within your business to reduce your working time

- How to ensure your business runs smoothly when you're offline

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Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

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Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

Confidence that has nothing to do with how they look, it's more like they feel supremely comfortable with who they are and why they're here on this planet.

It's an invisible energy radiating out of them anywhere they turn up - right?

What makes them have this sort of self-confidence?

Did they have this confidence before they became successful?

YES!

We already know that confidence breeds success, because the opposite is also true - when you don't have confidence in yourself it's a downright impossible to reach your goals.

So, the real question is -

HOW do you grow confidence so that you can become more successful in your business?

The simple answer, according to serial entrepreneur, health expert, coach and mentor Valerie LaVigne, is in your HABITS.

Valerie joins me on the podcast today to share 3 surprising habits successful business women have, that keeps their confidence high and their success along with it!

You'll discover:
- what actually causes the feeling of supreme confidence
- why habits are so essential to your success
- the main barriers preventing you from creating habits
- the habits you can deploy to grow and retain confidence easily
- the habits that drive long term success for business owners

About Our Guest

 Valerie is a Health Coach specializing in Healthy Habits.

She helps women who are making an impact prioritize their health and wellness, without adding to their already busy schedule, so that they can feel great in their body and show up powerfully for the people depending on them.

 Connect with Valerie

Website: www.valerielavignelife.com

 Apple Podcasts: Women’s Empowerment Podcast

Spotify: Women’s Empowerment Podcast

Instagram: www.instagram.com/vallavignelife

TikTok: www.tiktok.com/@vallavignelife 

 YouTube: https://www.youtube.com/@vallavignelife 

Build Better Habits Free Guide: www.valerielavignelife.com/habits

 Empower and elevate your life with healthy habits that actually matter. Join Valerie's 21 Day Healthy Habits Challenge on April 10th - 30th: https://valerielavignelife.thrivecart.com/healthy-habit-challenge-april-2023/

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Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

If your business isn't leaping from milestone to milestone with glee, rather you're stuck wading your way through murky-bog where it's unclear what you need to change or do to get out of it....

then you either have a positioning problem, or an execution problem.

For any online expert (yes, that's you if you're a coach, consultant or freelancer who sells their expertise as a service...)

it's absolutely critical to have a strong positioning strategy.

Without it, you're unseen, unheard and therefore, unable to attract the right clients.

Which leaves you in the awkward position of needing to throw loads of money at ads (totally ineffective without your positioning BTW), or resorting to the old hard-yakka way to make a sale of knocking on doors until you find some poor sod so desperate they'll sign up with a complete stranger.

Yup. It's a lose-lose scenario.

Can you think of any successful expert who is vague about what they do?

No, of course not! Otherwise you wouldn't know of them as an expert - would you?

Then... you might also know of some experts who are known and have an audience, and what looks like plenty of marketing BUT they're still struggling to get clients.

The effort they put in is way more than the output (clients they manage to sign).

So in this case, they have an execution problem.

Otherwise known as throwing spaghetti on a wall or flogging themselves on the marketing treadmill.

If they could only fix their execution, they'd have their audience turning into leads and clients in no time!

In this episode you'll learn:

the 3 things you need to focus on to fix your positioning problem

the 3 steps to execute so that you turn strangers into clients

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Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

........................................................................................

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

And then there’s people shaming you for how you spend your day - we all have the same 24 hours!

Sure, you won’t achieve your goals if you’re sitting around on the couch waiting for them to happen…

And this desperate energy that seems to be ‘the right way’ to reach your goals is ACTUALLY stopping you from achieving them?

High achievers are particularly prone to pushing too hard and doing it so long that it feels ‘normal’!

In today’s episode my friend, life coach Helen Kho of Khoworks, is sharing with us
- the signs that you’re pushing too hard,
- how it changes the energy in your business
- what you can do about it
- benefits of doing a reset and switching your energy

About Our Guest

Helen Kho is the founder of Khoworks and she helps small business owners to connect with their purpose and desires, to be a catalyst to them to take empowered action for the results they want, so they find fulfilment, joy and confidence in the way they show up in business and in life.

Helen supports entrepreneurs to focus on what matters most and to follow through on their plans for growth and change in your business.

She is also a certified Strategic Intervention life coach. She teach, coach and strategise with entrepreneurs to implement the changes they want to see. 

Connect with Helen

Website: www.khoworks.nl

Instagram: @helen_kho_khoworks/

LinkedIn: @khoworks

If you want to gain clarity around what mindset shifts would help you to run you business with less effort and more joy, you can schedule your free business mindset session with Helen: https://calendly.com/khoworks/business-mindset

 ......................................................................................

Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

Do you know which you’re attracting?

Both of them like you, both follow you and engage on your posts…

Fans are not always buyers.

In fact, you’ll probably find MOST of your fans have no desire to work with you, even though they might be your most active followers!

While, some buyers might buy BEFORE they become a fan!

Buyers have a desire to work with you.

They see you as MORE than someone they like, MORE than a like-minded person, a peer, or a leader.

They see YOU as the answer them achieving the outcome they want.

So - the key is attracting BUYERS, not fans!

What do you need to know about them in order to attract them?

That’s what you’ll learn in this episode!

......................................................................................

Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

Take your marketing copy from ignorable to impactful simply by knowing exactly what to say to your ideal customer so you’re connecting with their desires on a deeper level, AND hitting their action-triggers!

Download the free worksheet NOW to create your ideal customer profile that goes so deep it’s like you’re reading their mind!

If you're like most coaches and online professionals I speak to, sales is the area of business that feels the most uncomfortable, and for good reason!

It's usually where those fears around rejection or money come up, when you start to question your worth and critique your pricing, where you feel like you've got to get a YES otherwise it means your business is doomed forevermore....

Maybe that's a little over dramatic, but if we're being honest, there's a lot to unpack when it comes to how we think about sales - which is causing this whole lack of confidence.

Typically, women have an aversion to sales because we think it means becoming something that's out of integrity with our sense of decency.

Maybe that to be good at sales you have to run extreme ad campaigns and have shouty countdown timers, or send millions of pushy cold DMs....

Well, in this episode you'll be glad to hear a TOTALLY different view on how to approach sales, so that you have supreme confidence, you're in integrity with yourself, and - importantly- you get an easy YES, with no coercion in sight!

Our guest today is the fabulous Dorothy Villeneuve - 22 year sales veteran, sales coach to +6-figure entrepreneurs and host of Wildly Confident Sales Podcast.

She shares with us:

About Our Guest

Dorothy is dedicated to helping women achieve unshakeable confidence in their sales so that they can attract ideal clients to their high-ticket offers.

She is an international Sales and Marketing Consultant for online women entrepreneurs offering DONE WITH YOU consulting to help 6-figure online coaches and experts zero in on their zone of brilliance, simplify and increase their sales and finally get all their fancy funnels and copywriting done even if they dread tech and feel scattered.

She has enjoyed 22 successful years in corporate sales for companies such as luxury brand Fairmont Hotels and Resorts, Grainger, Vallen and Snap-on Tools and has handled multi-million dollar contracts.

She has run Dorothy Villeneuve Coaching, her high-touch coaching and consulting service, for 7 years and hosts the Wildly Confident Sales Podcast.

Connect with Dorothy

Instagram: @dorothyvilleneuvecoaching

Website: www.dorothyvilleneuve.com

Podcast: www.dorothyvilleneuve.com/podcast

FB Group: @wildlyconfidentsales

Creating A Sales Page? Grab Your FREE 14 Point Checklist: https://dorothyvilleneuve.com/

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Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

NEW! Free Training for coaches and online professionals

Love the idea of a consistent stream of clients? Without wasting your day on social media…?

Yes please!!

Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!

Register here > The Magnetic Formula: 5 Keys To Clients On Tap

A crowded market sucks when you're in business....

or does it? Is your market really crowded, or are you including a whole lot of others in your 'market' that aren't competitors at all?

In today's episode I dive into the topic of your managing your market, how to take the lead and create your space rather than be swallowed by the crowd.

You'll learn:

1. why a crowded market is never a problem

2. what you can do that helps you create space

3. how to shine a light on your business

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Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

NEW! Free Training for coaches and online professionals

Love the idea of a consistent stream of clients? Without wasting your day on social media…?

Yes please!!

Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!

Register here > The Magnetic Formula: 5 Keys To Clients On Tap

We normally associate journalists with being able to dig up a good story, but how does thinking like a journalist help you as an entrepreneur?

Today I'm joined by Tahnée Sanders, founder of The Strategy Studio.

She's an ex-journalist and editor who discovered that newsrooms aren’t just for scoops.

For Tahnée, they were the foundation of great business strategy.

She shares with us what she learned as a journalist that's helping her get outstanding results for both her own business and her clients.

You'll hear her talk about:

How to create punchy copy so your content gets noticed

How to ask the right questions so you make easier sales

How to dig out the best stories to tell for social proof

and much more!

About Our Guest

Tahnée Sanders, founder of The Strategy Studio,  is a former journalist-turned marketing strategist who leads female-led businesses to effective marketing strategy.

Since 2019, Tahnée has supported more than 100 small businesses through her strategy sessions. Done-in-a-Day copywriting service and group coaching.

She has also been featured on shows like If I made a Podcast and has been a contributor for Fairfax Media and Real Weddings Magazine, as well as a speaker at summits like 2022 Simply Business Summit, among others.

Connect with Tahnée 

Website: www.thestrategystudio.com.au

Instagram: @thestrategystudio/

Facebook: @thestrategystudio

LinkedIn: @tahnée-sanders

.......................................................................................

Like this episode? Please give me a 5-star rating and drop me a review!

You may be chosen as the reviewer of the month and featured on an upcoming episode!

..........................................................................................

NEW! Free Training for coaches and online professionals

Love the idea of a consistent stream of clients? Without wasting your day on social media…?

Yes please!!

Spend just an hour with me in this free training session and get the 5 keys to magnetically attract the BEST clients - so you don't have to go hunting for them!

Register here > The Magnetic Formula: 5 Keys To Clients On Tap