She's The Business Podcast With Jessica Osborn

it's your sweet spot in the market!

Yes, there's a big difference, and most service-based businesses struggle with their niche because they're approaching it as a way to encompass everything they offer.

In all the years (24 and counting...!)

I've worked in marketing, niche is the most misunderstood concept.

Normally perceived as 'small' or 'narrow' ...

it also attaches to feelings of 'less opportunity' and therefore 'less clients'.

Which makes sense...

until you discover that niche doesn't mean small or narrow! And it actually helps you create more opportunities!

The only businesses I've worked with who've achieved growth in the 1,000%'s are those with a very well-defined niche.

This is why it's the first and most critical step of any marketing strategy.

In this episode, I'm diving into my own niche and favorite topic - the better way to approach niching for a service-based business!

what a niche is and what it isn't

why we shouldn't be scared of niching

why it creates more opportunity for your business, not less

how it leads to faster growth

what mistakes to avoid (where most people get stuck)

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Not clear on your ideal spot in the market?

Finding marketing hard and time-consuming for little return?

In a simple 3 step method, define your niche so that you're clear on exactly who you're here to serve and how to stand out to them as the obvious choice!

Use code FIFTY when you enroll in Know Your Niche : https://jessicaosborn.com/niche

How often do you hire people only to find that they're not a good fit for your business?

Even if you don't have employees per se, but you hire external contractors, or VAs to work with you, you've got an employer brand that's either helping you or hindering you to attract the right talent to your team!

Today I'm joined by talented employer branding specialist, Kelly Stone.

She shares with us the importance of understanding who your business really is an employer and how you can ensure you're attracting the right talent, just in the same way we want to attract the right customers!

3 keys to a stand-out employer brand so you attract A-players

The biggest mistakes businesses make when hiring

What you can do today to align your business to your employer's ideals

About Our Guest

Kelly Stone is a freelance content writer and employer branding strategist at Craft My Content, where she writes vibrant human-centric recruitment communication.

She emphasizes the use of brand voice to create brand personalities that stand out and grab young attention spans.

With qualifications in business (hr), journalism, and communication, she’s worked for and with government, financial & professional services, recruiters, tech, and L&D consulting. 

Connect with Kelly

Business name: Craft My Content

Website: www.craftmycontent.com.au

LinkedIn: @stonekelly

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Business JAM - enrolling now !12 - 16 September 2022

The most comprehensive marketing strategy program for consultants and coaches who want to create more freedom, fulfilment, and flexibility in their life.

Attract high-value clients every month, without cold outreach or wasting time on social media - so you can smash your income goals in part time hours and have the flexible lifestyle you set out to create!

Have you been trapped on the 'marketing treadmill'?

I see so many online professionals spreading themselves thin doing allllllll the tactics and wondering why they aren’t working, even after following someone's step-by-step method to the tee.

Most of the time, the reason it's not working is simply that their strategy isn't aligned to attract the clients they want!

And it's easy to understand how they've missed this important part - you can't actually SEE this strategy.

On the other hand, tactics are the things we CAN see. Social media, ads, emails, events, blogs, even the website.

Most people look at what others DO and think they just need to do the same and get those same results.

But just think: How often have you copied what someone else does and not got the same result as them?

The tactics do work, of course, but only if you've got your strategy aligned behind the scenes to get you the result you want!

Using tactics without an aligned strategy is like flying a plane without any navigation... you're taking action without knowing it's getting you to the end destination you want.

In this episode, you will discover the simple formula to easily attract high-value clients - without slaving away night and day doing all that busy activity leading you nowhere.

Love your business AND grow profits without sacrificing your family time, me time or free time.

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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Then you won’t want to miss my FREE online training - The Magnetic Formula! You’ll discover the proven formula to magnetically attract high-value clients every month - without using cold outreach, ads or wasting so many hours on social media!

Want in? Reserve your digital seat here >>www.jessicaosborn.com/magnetic

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without you selling your soul on social media.

All you need to do is align the 5 ingredients of your marketing strategy together so they work seamlessly.

This is what I call the JAM Plan, a framework you can apply to your service-based business to get the results YOU want, the way you want them! 

You get the JAM Plan inside my program, Business JAM. It's the only marketing strategy program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients, and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Can you think of a thought leader you follow who isn't good at telling stories?

You most likely can't!

A thought leader is someone who's able to change how we think about something, and the best way to do that is through stories.

Have you ever told a personal story in public and have it fall a bit flat?

Or feel really awkward?

Maybe you've avoided telling stories in your business for this exact reason!

More than likely, if the story didn't land, there's something missing in how you told it.

In this episode, my special guest, producer and filmmaker Nick Demos, shares with us the keys to effective storytelling:

About Our Guest:

Nick Demos is an absolute wealth of information, as you may expect when you learn that
he's a Tony and Olivier Award-winning producer, documentary filmmaker, conscious business coach, and host of The Creative Soulpreneur Podcast.

With over a decade of teaching meditation, yoga, and creativity as well as thirty years in the entertainment industry, he has traveled from the Tony Awards to ashrams and run an eight-figure business in between.

Nick helps you tap into your creative intuition and to form structured strategies so you can tell your stories and end your business struggles.

Connect with Nick

Website: www.thenickdemos.com

Instagram: @TheNickDemos

Facebook: @TheNickDemos

TikTok: @TheNickDemos

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Then you won’t want to miss my FREE online training - The Magnetic Formula! You’ll discover the proven formula to magnetically attract high-value clients every month - without using cold outreach, ads or wasting so many hours on social media!

Want in? Reserve your digital seat here >>www.jessicaosborn.com/magnetic

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without you selling your soul on social media.

All you need to do is align the 5 ingredients of your marketing strategy together so they work seamlessly.

This is what I call the JAM Plan, a framework you can apply to your service-based business to get the results YOU want, the way you want them! 

You get the JAM Plan inside my program, Business JAM. It's the only marketing strategy program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients, and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

And as our online space becomes more crowded with freelancers and small businesses vying for attention I think we can probably expect to see this trend continue.

Why would anyone intentionally do a sales method that has an average success rate of 1%??

That means 1 out of 100…

It’s NO WONDER so many businesses are finding it hard to get clients!

It’s not that the clients don’t exist - in fact, the volume of clients has grown by at least the same amount as the volume of new players into the field, we’re all there consuming more and more services to run our businesses!

What the savvy business owners know that others don’t, is that most people don’t buy from random strangers.

When we have SO much choice out there, why on earth would we choose someone we’ve never heard of?

 ........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Then you won’t want to miss my FREE online training - The Magnetic Formula! You’ll discover the proven formula to magnetically attract high-value clients every month - without using cold outreach, ads or wasting so many hours on social media!

Want in? Reserve your digital seat here >>www.jessicaosborn.com/magnetic

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without you selling your soul on social media.

All you need to do is align the 5 ingredients of your marketing strategy together so they work seamlessly.

This is what I call the JAM Plan, a framework you can apply to your service-based business to get the results YOU want, the way you want them! 

You get the JAM Plan inside my program, Business JAM. It's the only marketing strategy program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Isn't it hard to imagine building your life back together after losing your life partner, let alone building a business at the same time?

Today's special guest, Karen Sutton, previously had no business experience, but after tragically losing her husband and finding herself a widow with 2 young girls, she couldn't continue to work in the field she'd trained in.

Fast forward a few years and she became the UK's first widow coach, supporting other grieving women to rebuild their lives after loss.

Karen shares with us her approach to living through grief, how her journey led her to discover a new purpose, and how she built a global business coaching other widows around the world!

She talks about the challenges she's faced to grow her business while keeping her hours manageable and be the mum she wants to be for her girls, including her decision to shift from 1:1 coaching to a group format.

Karen is such a delight to interview and so generously shares her inspiring story with lessons and insights for all of us.

About Our Guest:

Karen Sutton is a Certified Grief Educator who is committed to providing the highest level of grief support through education, experience, and insights into the often unacknowledged rocky terrain of grief.

She provides emotional and practical support to anyone dealing with the loss of a partner. Through her own experience of widowhood, she understands how difficult it is, trying to navigate your way through these traumatic life events.

Work with Karen: 

Are you ready to create a life you love after loss? Join Karen's twelve month group coaching programme and unravel the thoughts and behaviours that are keeping you stuck and, more importantly, learn how to change them. SIGN UP TODAY: Finding Hope In Widowhood

Connect with Karen:

Twitter: @karenwidow

Facebook: @karensuttonwidowcoach

Instagram: @karensuttonwidowcoach

Linkedin: @karensuttonwidowcoach

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  

>> Click to grab your copy << 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without you selling your soul on social media.

All you need to do is align the 5 ingredients of your marketing strategy together so they work seamlessly.

This is what I call the JAM Plan, a framework you can apply to your service-based business to get the results YOU want, the way you want them! 

You get the JAM Plan inside my program, Business JAM. It's the only marketing strategy program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

You know when you climb a mountain it feels like it goes up, up, up forever, and then all of a sudden come out on the top.

Things look different!

You can see clearly.

You know exactly what you'd do differently if you climbed it again, how you could make it better, faster, easier.

Now with your new perspectives, you're better equipped to reach for the next milestone.

A couple of months back I made it to the top of a mountain.

Yet it didn't feel great. It had taken a LOT of effort to get there.

And looking back I could see that I'd made it harder on myself than I needed to!

Ahead was a bigger mountain and I knew that if I wanted to reach the top, I'd have to do things differently. I needed to lighten the load.

I needed to make it easier, and more fun.

Most importantly I needed to be able to bring my family along on the journey!

In today's episode, I share the story of starting a new chapter, the lessons I'd learned, and what I did next!

Plus, listen out for some news about the next chapter of this podcast!

-it's a big milestone, that's taken almost a year to reach and it's been an incredible journey.

Thanks for being here with me along the way! I'm pumped for the next chapter and what's to come!

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  

>> Click to grab your copy << 

It's easier than you think to attract committed, high-value clients into your business every month, happily signing up - without you selling your soul on social media.

All you need to do is align the 5 ingredients of your marketing strategy together so they work seamlessly.

This is what I call the JAM Plan, a framework you can apply to your service-based business to get the results YOU want, the way you want them! 

You get the JAM Plan inside my program, Business JAM. It's the only marketing strategy program for consultants and coaches that helps you tailor your strategy to work best for YOU, your clients and the lifestyle you want to lead! 

Find out more and get on the waitlist today!

Did you know that your business health directly relates to your personal well-being?

When one starts to slide into the depths... the other often does too!

So how can you keep yourself and your business healthy?

Today I'm joined by seasoned entrepreneur, owner of Moxie Club and health expert for women over 40, Amy Lang.

Amy shares with us the common struggles professional women have to maintain their health under a hectic workload, and the simple approach she has to get the balance right.

In today's episode, you'll learn:

Amy Lang is a Habit Whisperer and the Founder of Moxie Club.

She helps women executives and entrepreneurs in STEM create self-care habits for lasting weight loss and beyond.

Amy is an experienced Health Coach, specializing in mindset for self-care habits.

Having worked with thousands of clients, she knows how much achieving your weight loss and fitness goals affects not just your wardrobe selection, but also your energy, confidence, and performance.

Work with Amy:

Lose fat, get stronger, feel better, have more energy, and live a healthier life. Join Amy with her FREE Masterclass: Making Healthy Habits Stick For Lasting Weight Loss and More. Click HERE to register for the masterclass.

Connect with Amy:

Website: www.moxie-club.com

Facebook: @hellomoxieclub

Instagram: @habitwhisperer

Linkedin: @amymoxieclub

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

FREE guide to reach your ideal client

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  

>> Click to grab your copy << 

Are you wondering how you can serve more clients in your business when you're already maxed out with your time?

The admin pile grows and there NEVER seems to be enough time to do it all - right?

If that sounds familiar, you have a ceiling on your growth potential!

Good news is, you can remove it.

To grow, you need space ... and that means claiming back some of your time.

I have a simple 3 step approach to claiming back your time and enabling your business to GROW

- which I teach inside Business JAM, and today I'm sharing with you!

I call it SAD.

You activate SAD when it's all feeling too much effort for too little return and you're not happy!

Kajabi - for my entire web stack and podcast hosting! You can try Kajabi for yourself with a 30-day free trial .... and if you sign up during August, you'll get your first 3 months for just $99!

Active Campaign - for email marketing, lead management, and customer onboarding automation

Zapier - the glue that sends data from one platform to another!

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  

>> Click to grab your copy << 

Have you noticed that some brands evoke a sense of deep connection right to the heart of your very being, while others are only skin-deep?

What is it about the ones that connect and how do they do it?

That's what today's episode with the lovely Martiene van Steyn is all about! She's a highly successful brand strategist and storyteller, with decades of experience bringing fitness and wellness brands to life around the world.

What true connection really looks like

How to create a 360 degree brand experience

The 2 minute, 2 days, 2 months framework for deeper connections

The 4 part hologram for your unique brand

Martiene Van Steyn is a fitness guru, business coach, marketing mastermind, and storyteller extraordinaire.

Martiene is the founder of Big Heated Digital, an Australian based marketing company where they combine creativity with a smart strategy to tell incredible brand stories.

Work with Martiene:

Build your business flow while helping people transform their hearts, bodies, and minds with MAT TO MOMENTUM THE 90 DAY BUSINESS ACCELERATOR.

Connect with Martiene:

Website: www.martiene.com.au

Instagram @martienevansteyn

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

..........................................................................................

FREE guide to reach your ideal client

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!  

>> Click to grab your copy <<