She's The Business Podcast With Jessica Osborn

She's The Business Podcast With Jessica Osborn

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She's The Business Podcast With Jessica Osborn episodes

  • 077 - The Simple Thing 99% Of Brands Are Missing And How You Can Grow Faster - With Alexandra Lopez

    Branding has become more of a science than an art.

    Companies use so many different methods to grow their business and create a unique identity, but in reality, most of them are missing the most important piece of the puzzle.

    And it's something that costs a lot less than you think!

    In this episode of my podcast, we have a special guest that will talk about the powerful way your brand's voice can grow your business faster.

    Whether you're a startup or a large organization, communicating your unique value proposition and why you are different from your competition is critical to building a lasting brand identity.

    What you'll learn today

    Brand voice -  is a means of communication that helps your audience understand who you are and what you're about

    • Using the human voice for your branding gives a different level of understanding from a customer's point of view
    • What are the biggest mistakes that some companies do with their voiceover
    • The importance of putting a human voice to your brand. 
    • Why using your voice may not be ideal compared to hiring a professional voice artist
    • ‘We need to make the brand an experience rather than just something we are looking at and absorbing, it's a bodily experience.’- Alexandra Lopez

       

      ABOUT OUR GUEST

      Alexandra Lopez is a voice strategist for female-focused brands in the wellness industry.

      She delivers your brand essence & identity through her voice.

      She is the founder of Alexandra Lopez Studios which develops a unique “sound” for a brand that speaks directly to clients and aligns with brand essence and identity.


      If you want your brand to have an undeniable appeal that makes others stop, look…..and listen, connect with Alexandra Lopez:

      Website: www.alexandralopezstudios.com

      Facebook: alexandralopezstudios

      Instagram: @alexandra_lopez_au

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      Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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      Master Your Marketing FREE Training

      Uncover your personal power, your unique value and show it to your audience! Join my ongoing FREE training Master Your Marketing until May 27. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

       

      Know Your Niche Workshop

      Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

       

      Join the Business JAM 

      If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Business JAM is now opening! Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

      39 min
    • 076 - Which Should You Focus On For Faster Results? Action or Alignment

       Have you ever experienced trying everything to make your business going and yet you felt like things are just moving really slow?


      Should we really need to exert so much effort and energy to get the result that we want for our business to succeed?

      Maybe you're on what I call the marketing treadmill.

      Let's find out what's this all about and how you can avoid it.

      In today's episode you will learn:

      • What is marketing treadmill all about
      • What makes entrepreneurs take a messy action
      • Why is it important to have an alignment in everything that you do in your business
      • How to have faster results without consuming so much of your time
      •  

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        Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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        Master Your Marketing FREE Training

        Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

         

        Know Your Niche Workshop

        Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

         

        Join the Business JAM Waitlist

        If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

        21 min
      • 075 - Why 4 Out of 5 Businesses Fail and How To Avoid Becoming Another Statistic - With Jenn Donovan

        What's your marketing strategy?

        How is it working to drive new clients to your doorstep?

        Does it really help you generate more revenue for your business?

        If you've been spending so much time trying to craft your perfect product than really thinking about how well you can market your brand...

        …Then it's time to stop what you're doing!

         

        And watch out for signs you’re heading toward a business burnout disaster.

         

        Tune in to explore how your marketing roadmap can be a powerful driving force in building a successful business and why you should spend MORE time focusing on your marketing strategy than on anything else.

        Listen in to know how to avoid the common pitfalls that can drive your business to a downturn.

         

        In today's episode, Marketing Expert Jenn Donovan gives us a breather by sharing these valuable insights:

         

        • Surprising facts about why small businesses fail according to stats
        • Hard lessons from failures to help you discover a breakthrough in your business
        • The dos and don'ts in marketing: learning the key elements to succeed in your business, without burning out!
        • The power of marketing and the 3 BIG things you need--to drive the right clients, establish your brand, and gain exposure
        • Expert advice on how you can turn your marketing strategy FUN and profitable for your business
        • What is  the key thing  that most struggling businesses have neglected
        • How to assess your business and uncover the real issue
        • Where to look for the best type of support so you avoid becoming another statistic 
        •  

           ABOUT OUR GUEST

          Jenn Donovan is a marketer, coach, entrepreneur, and social media expert.

          She is the founder of Small Business Made Simple Podcast.

          Having her fair share of being in the trenches of small business, Jenn has emerged as a Marketing Thought Leader. She is into empowering small business owners by equipping them with the right marketing tools and strategies to achieve their goals.

           

          Get more tips to grow your small business and connect with Jenn Donovan:

          www.businessmadesimple.com

          Facebook: @BusinessMadeSimplePro

          Instagram: @jenndonovan_

          Listen to my episode on Jenn's Podcast "Small Business Made Simple" where we discuss the pros and cons of naming your business as a brand vs as your own name. Episode 72

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          Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

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          Master Your Marketing FREE Training

          Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

           

          Know Your Niche Workshop

          Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

           

          Join the Business JAM Waitlist

          If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

           

           

           

           

          50 min
        • 074 - Why You Shouldn't Look At Your Competitors When You Set Pricing

          Are you having a hard time selling your products or services?

          Or trying to sell to every business out there in the market hoping to increase your daily sales?

          I believe that one of the strategies you might think of to overcome this kind of challenge is to set up your PRICING by looking at your competitors.

          What if I say, that is the worst place you could ever look for to set your business pricing?

          Find out why in today's episode and learn:

          • 3 main reasons why it is not recommended to look at your competitors when you are setting your pricing
          • Why this kind of pricing strategy could harm your business
          • What happens when you let the market set your rates.
          • How comparing and using your competitors' pricing leads to discounting.
          • How to build your pricing strategy based on your customers' buying decisions.
          • What strategies can you use to price your products and services

          • Maximize Your Revenue Today

            Break down the barriers that are holding you back from being able to command your worth to price your products and services appropriately.

            Discover how to confidently structure your prices in this online workshop Pricing With Poise Masterclass and learn pricing strategies so that you're paid your worth! Enroll NOW>>  jessicaosborn.com/pricing

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            Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

            ..........................................................................................

            Master Your Marketing FREE Training

            Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

             

            Know Your Niche Workshop

            Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

             

            Join the Business JAM Waitlist

            If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

             

             

            16 min
          • 073 - How To Release Energy Blocks So Your Business Can Flow Easier - With Lindsay Jani

            Do you ever feel that running your business seems a little bit off? 

            Do you feel constantly stuck in the loops of failures and cannot seem to attract the right clients?

            If you have struggled for so long to find the breakthrough for your business, you must have probably hit a massive energy block

            —hold on, what is that?

            And how is it really affecting your business?

            Find answers from today’s exciting episode as we take a little walk down memory lane and listen to an expert.

            Breathe in fresh inspiration from our special guest, Self-Transformation Coach Lindsay Jani, to learn how you can heal and untangle from your past and recognize the powerful lessons from your mishaps so you can propel forward to achieve the success you dream for your business.

            Unlearn old, limiting values and influences. 

            Relearn powerful insights to attract more positive energy you can use on a personal level to create massive transformation in your business and impact the lives of your clients.

            Grab these important takeaways from this episode:

            • What are energy blocks and how they can affect you and your business
            • How to recognize patterns of the past and influences that hinder you and what you can do to break free to reach your full potential
            • The significant role of the subconscious mind in your everyday decision-making and how you can harness its power to make your life easier and more productive
            • Powerful lessons and tools you can use to attract more positive energy into your business 
            • Redefining success as key to achieving your personal goals, leveraging your business, and creating impact for your clients

            • ABOUT OUR GUEST

              Lindsay Jani is a Self-Transformation Coach, Neuro-linguistic Programming (NLP) Practitioner,  

              Professional Hypnotherapist, and Energy Healer.

              She helps transform the lives of her clients through mastery of the mind and energy to achieve healing, reclaim happiness, and find personal success.

               

              Connect with Lindsay:

              Website: Lindsayjani.com

              Social links: @lindsayjani.co

              ........................................................................................

              Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

              ..........................................................................................

              Master Your Marketing FREE Training

              Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

               

              Know Your Niche Workshop

              Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

               

              Join the Business JAM Waitlist

              If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

               

              1 hr 1 min
            • 072 - Sharing 7 Lessons From My Failed Launch And How To Avoid Launch Freefall

              Have you ever launched online courses, memberships, digital programs, or group programs, and then FAIL?

              Eventually, this failure made you STOP...

              Because you think your stuff is no good or your program is bad.

              So, what do you do when you're in that state?

              And how do you get out of it?

              When I failed a launch, it was due to several different factors.

              Determining what those factors are and learning how to navigate into the future is the most effective way of learning from those failures.

              Failing will always be there because they're serving to give us the lessons that we need to have, for us to have the success that we require.

              In this episode, you will learn:

              • The 7 Lessons I learned from a failed launch
              • How to find out what happened when you failed a launch and solve them
              • What are the things that I did to have four successful launches after a failed launch
              • What should be your mindset whenever you fail a launch
              • Why learning from failure is important
              • If you haven't had a failed launch yet, then there's probably one coming at some point. So stay tuned.

                ........................................................................................

                Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

                ..........................................................................................

                Master Your Marketing FREE Training

                Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing

                 

                Know Your Niche Workshop

                Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enroll HERE >> www.jessicaosborn.com/know-your-niche

                 

                Join the Business JAM Waitlist

                If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

                 

                30 min
              • 071 - How To Break Free Of Procrastination To Achieve What You're Really Capable Of - With Dr. Christine Li

                 

                As an entrepreneur, you want to turn your brightest ideas into something big and tangible--QUICK!

                But then, procrastination happens...

                That's when you end up feeling beaten and frustrated because you have put in MOOOOORE time

                and effort doing mindless activities than real work.

                Well, you're not alone.

                At some point, we fall into that nasty habit of procrastination.

                So, before you get your eyes onto something...

                Tune in to this episode to hear from our special guest, Dr. Christine Li, to learn some smart techniques on how you can maneuver away from that zone of "feeling stuck", so you can use your time and energy more wisely to build the business you've always dreamed of.

                On this episode you will learn:

                • The reasons why you procrastinate and the triggers and patterns of procrastination
                • How to differentiate productive thinking from overthinking
                • The consequences of procrastination and how these can impact your business and your wellbeing
                • Expert techniques you can master to kick procrastination out of your productivity zones
                • Important lessons on how you can turn your creative moments into more pleasurable and productive opportunities
                •  

                  ABOUT OUR GUEST

                  Dr. Christine Li is a New York-based Clinical Psychologist, Entrepreneur, and Procrastination Coach. As a psychologist for 20 years, she has gained the expertise to understand why procrastination moments happen. She has developed techniques to help her clients quickly transition from that place of being stuck so that they can move forward to harness their creativity and confidence and find calmness again.

                   

                  Follow Dr. Christine Li  at:

                  Website: www.procrastinationcoach.com  and www.maketimeforsuccesspodcast.com

                  Facebook: The Procrastination Coach Facebook Group

                  Instagram: @procrastinationcoach

                  Podcast: The Make Time for Success Podcast

                  ........................................................................................

                  Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

                  ..........................................................................................

                  Master Your Marketing FREE Training

                  Uncover your personal power, your unique value and show it to your audience! Join my FREE training Master Your Marketing starting May 23. Save your seat NOW >> www.jessicaosborn.com/masteryourmarketing 

                   

                   Know Your Niche Workshop

                  Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enrol HERE >> www.jessicaosborn.com/know-your-niche

                   

                  Join the Business JAM Waitlist

                  If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 



                  54 min
                • 070 - How to Scale Your Services Business and Grow Profit Without Adding More Hours To Your Day

                   

                  Freedom. Time.

                  ...and more space for fun stuff in life!

                  I'm pretty sure you have these in mind when you left your nine-to-five rat race to start your own business.

                  On today's episode, I'll be sharing with you how a simple approach to scaling can absolutely be a game-changer for your business growth.

                  Listen in to find out how you can simplify your business–

                  make it easy and fun–

                  while you bring in more clients and generate more revenue.

                  Then, you can sleep like a baby and create more time for the things you love…

                   

                  Here are the key takeaways you will learn from this episode:

                  • Common business mistakes you need to stop doing right NOW to keep you from losing more time and money 
                  • How does a scalable business model look like and what are its perks--for you, your team, and your clients
                  • Three SMART ways you can implement a scalable business strategy 
                  • How a strategic framework is key to increasing profitability and ultimately leveraging your business

                  • If you’re at the point you’re looking for a breakthrough to reach your next growth level...

                    Join me in this 12-month coaching program to help you create your growth strategy with smart service models to boost your income- without adding more hours to your day!

                     

                    The doors are opening SOON! 

                    To get more info, head over to my website and put your name on >> THE MOMENTUM CLUB waitlist

                    ........................................................................................

                    Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

                    ..........................................................................................

                    Know Your Niche Workshop

                    Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enrol HERE >> www.jessicaosborn.com/know-your-niche

                     

                    Join the Business JAM Waitlist

                    If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

                    14 min
                  • 069 - How To Grow Beyond Your Audience and Get More Exposure - With Lisa Simone Richards

                    Ever been frustrated at how slowly your audience is growing?

                    If you're only posting on your own social media accounts to your existing audience and relying on hashtags to get you in front of new eyes, then it's no wonder the growth is slow!

                    You don't need a viral post to grow, or to throw away your budget on ads....

                    there's a much easier way!

                    In today's episode of #shesthebusinesspodcast I'm chatting with PR and visibility strategist Lisa Simone Richards who shares with us:

                    • 10 ways to get free exposure that positions you as an expert authority
                    • The ABCs of Visibility and where to begin
                    • What makes a healthy media mix so we're getting the maximum benefit from our time invested
                    • The big mistake to avoid when asking for an opportunity
                    • How to get opportunities landing in our inboxes
                    • It's a bumper episode so make sure to add it to your playlist now!

                       

                      Follow Lisa at:

                      Website: www.lisasimonerichards.com

                      Facebook: @lisasimonerichards

                      Instagram: @lisasimonerichards

                      Sign up for her two-day FREE intensive workshop Get The Word Out which helps online coaches get clear on their message and then get the word out!

                      ........................................................................................

                      Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

                      ..........................................................................................

                      Know Your Niche Workshop

                      Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enrol HERE >> www.jessicaosborn.com/know-your-niche

                       

                      Join the Business JAM Waitlist

                      If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

                       

                      48 min
                    • 068 - 3 Easy Ways To Grow Your Sales Without Marketing

                      How can you get more clients for your business? 

                      What strategies do I need to create a positive customer experience and boost sales?

                      Listen to this episode to learn exactly how you can attract more clients–

                      definitely not just any client, but the right ones!

                       

                      Join me on this episode and learn these key takeaways:

                      • How you can set a place in the market to attract the right customers
                      • How to craft a strong offer to create value for your clients
                      • What you can do to retain customers
                      • More tools and strategies to drive customer satisfaction and boost sales
                      • ........................................................................................

                        Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

                        ..........................................................................................

                        Know Your Niche Workshop

                        Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enrol HERE >> www.jessicaosborn.com/know-your-niche

                         

                        Join the Business JAM Waitlist

                        If you’re done with slaving away on work that doesn't excite you, relying on referrals to get clients, and still being miles away from your profit goal, then it’s time to get your marketing strategy into alignment! Be first in line when Business JAM opens again. Get on my VIP waitlist HERE >> www.jessicaosborn.com/business-jam-waitlist 

                        9 min

                      About She's The Business Podcast With Jessica Osborn

                      From the publisher's feed

                      She's The Business is a weekly podcast for female coaches, consultants and experts who are building something of their own and want practical, real-world advice from women who have actually done it.