She's The Business Podcast With Jessica Osborn

How do you know you’re ready for a rebrand?

There are many good reasons to rebrand and there are plenty of times when it’s not necessary, and can be a big, costly distraction! In this episode I’ve got the fabulous brand consultant and coach Bec Hughes, who shares her seven reasons when it’s a good time to rebrand. 

Rebranding is one of the great procrastinators for many business owners. Something we see a lot in online business are people who like to tweak their brand whenever they feel something's not quite working with their client acquisition.

Branding is much more than simply the visual identity, and while visual identity is important in helping communicate your brand values and persona - it’s not going to change anything by simply changing your colours and styling!

It’s like thinking that simply changing the makeup is going to change the person underneath - changing your brand to become more attractive to clients isn’t often going to have any real impact on results if you haven’t also addressed the rest of your marketing strategy! 

Have a listen in for the 7 reasons when it IS a good time to rebrand, and what that rebrand might look like as a strategic decision in your business.

Find Bec at:

Website: https://bechughes.com
Instagram: @bechughesbranding
Facebook: @bechughesbranding

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

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FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

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Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

Doing less to achieve more might sound like a bit of a contradiction, right?

These days as soon as you jump online onto social media you’re bombarded by so many people telling you about all these different tactics and methods that you should be using right now to market your business. 

And there’s so many of them! So, you end up overwhelmed with so much information out there. What should you really be doing? 

So often when my clients start working with me, they’re like a rabbit in headlights because they've been doing so many different activities, they’re feeling scattered and stressed and don’t know what's working, what’s not.  How do you figure out what to do? 

Firstly, stop all the crazy! It’s not about doing all that activity, in fact the more you do, the less effective you’re likely to be!  Instead it’s time to step back and revise the strategy so you know which things to select for your activities, that work together to bring in your ideal customer. 

Less work, better results.

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Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

How’s your email marketing strategy?

So many either avoid it with fear of being spammy, or use it like a hammer-wielding highlander - in other words, bash their subscribers over the head with constant promotion! 

Today I bring you email marketing specialist Tamsin Starke, who’s been working with me for over 3 years and consistently helps me create connections with my subscribers so that when I have something to offer, they’re ready to buy without hesitation.

Email marketing feels like it’s been around forever doesn’t it?

It's not the latest thing anymore, but the stats show that without a doubt email is still the number one marketing activity that drives conversions for a business. 

So that’s why I believe email is super important to include in your marketing strategy. And most people don’t realise exactly how to use it to get the results you want.

Tamsin is going to share three ways she uses email really smartly for my business, hitting the primary inbox instead of promos and building strong relationships, without being spammy!

Find Tamsin at:

Website: https://emailparade.com.au/
Instagram: https://instagram.com/emailparade 
Facebook: https://www.facebook.com/emailparade

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

Today’s episode is all about how to compete in a competitive market. Let’s get into what you actually should be doing versus what most people are doing at the moment.

Plus, you’ll hear two really great case studies or stories of people who've overcome a competitive marketplace and they’re now getting more clients, earning more profits, and having more time in their business. 

If you're in a service-based business, especially a professional or creative service, maybe doing consulting or coaching, then you likely provide this online or can provide it online, which means that you're not competing in just your little local area.

You're competing globally for clients. Your reach is huge, but also the number of competitors that you're up against is also huge! 

However, what most people do and why they're struggling at the moment, is that when they're in the competitive marketplace they're resorting to price discounting in order to win clients.

And what that means is, you know, just dropping your prices in order to just win a client.

Now, when you think about it, that’s crazy. It's like chopping off your leg in order to lose weight! So, yeah, you might get the result, but it's not really the way that you want it, is it? 

So when you have a business and you're getting these low cost, low priced clients in, you're doing all this work and you're probably being paid less than what you were in your job and less definitely than what you intended to be being paid when you started your business! 

Listen in to hear how two women overcame the competitive market environment and rose above it to create their space in the market where they could work with their ideal clients and command top rates.

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

In this episode, I’m interviewing Miranda, Founder of Word Bird Copywriting and we’re talking about testimonials. There are good testimonials, there are great testimonials, and then there are drool-worthy testimonials. 

We're going to dive into what a drool-worthy testimonial really looks like? And why do you need them? A testimonial is a fantastic sales tool for your business.

There’s nothing more powerful than when your clients are talking about you and saying something that's genuine about the result you helped them achieve. 

Miranda is an experienced communications professional who now specialises in testimonials and case study writing, she shares with us her tips on what you need to make your testimonials drool-worthy, and how to get them.

Find out more about Miranda here: www.wordbirdcopy.com.au or @wordbirdcopywriting

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

How do we attract the right clients and the best projects? And I'm sure if you've been in business for a while, you'd know that there's a big difference between GREAT clients and just ‘clients’. 

You know, they're the ones that aren’t the right fit, they can be really time-consuming, high maintenance, they can make your working life not as enjoyable as those clients that are your ideal fit.

What I see a lot of women doing, especially when we have a service-based business, is feeling obliged to take on anyone who enquires, who says they’d like to work with you.

Even if you know straight away they’re not a great fit, it seems crazy to say no to them doesn’t it?  Like you’re leaving money on the table if you turn them away. Maybe you think, how can I be sure another better client is around the corner?

It feels strange to even consider turning them away. However, think about it for a moment: if you say yes to this client, you’re filling the space you could have a better client in! 

So let me ask you this: if you have a great client, and get them a great result - what’s it really worth to you? A great client is far more than the number on the invoice.

It’s a great testimonial, it’s a better experience for you serving them.  If you want to have a profitable, enjoyable business that you love working in every day, then you’ll need to take charge of who you say yes to! 

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

When you’re in a service-based business, pretty much every market is getting more and more saturated as working online becomes the norm. So how do you stand out from the crowd and stay away from price-based competition? 

Today I bring you an interview with Georgina Chai, founder of Flourish Career and VA services, sharing her story of how she went from a resume writer struggling to be seen and competing in price, to a career and interview coach attracting high-quality clients and selling profitable packages. 

She gives us some great insights on how you can stand out by differentiating, and how niching down actually helped her to raise her rates and turn a much bigger profit.

Georgina has been a member of my program Business JAM, since 2020. She’s helping people to create new career progression, find a new job, maybe get back into the workforce after being out of the workforce for so long, with so many changes happening in the job market over the last year with everything that has happened with COVID-19.

You can find Georgina at www.flourishvaservices.com.au or @flourishvaservices 

........................................................................................

Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!

Hang with me on...

Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach

or LinkedIn @jessicaaosborn

..........................................................................................

Business JAM Waitlist

Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!

Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist

........................................................................................

FREE Guide

Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!

‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.

Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!

>> Click to grab your copy << 

........................................................................................

Know Your Niche Masterclass

Want better marketing results?

Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.

Enrol HERE >>  https://www.jessicaosborn.com/know-your-niche

........................................................................................ 

Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms.

Host Jessica Osborn, a respected marketing leader of 20+ years and a two-time entrepreneur, shares insightful bites of her proven strategies each week.

Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice, and actionable tips on how they're achieving success while juggling the demands of motherhood.

Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning.

She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit + or follow, and get ready to change your life!