The term “selling” is off-putting to Bob Beaumont. It reeks of manipulation – it’s like you’re forcing someone to do something against their will. Instead, you want your customers to want to buy from you – and that’s what Bob’s done so well over many decades with his very successful Beaumont Tiles franchise. He shares his lifetime of sales tips, including his friendly, no-pressure approach on the shop floor.

Business Essentials Daily is produced by:

SoundCartel
soundcartel.com.au
+61 3 9882 8333

See omnystudio.com/listener for privacy information.