Shani’s approach involves shifting the priority of and responsibility for organizational culture to the same level as strategy – it belongs in the C-suite! The right culture is what truly drives employees and managers at every level to want to deliver on the strategic business plan and brand promise for customers with ongoing excellence. It can take a long time to shift a culture and Shani certainly has many ideas about that. But in the meantime, big impact will be felt if EVERY person gets better at giving and receiving feedback. Shani views feedback as an invaluable asset most orgs overlook and she uses playful wine analogies to make learning about feedback more fun and relatable. Luke Nesler is the master of getting results from social media marketing. Luke breaks down the importance of building a personal brand online and how to turn that attention into sales for your business.